Not long ago, with the popularity of the World Cup in Qatar, the projector market has also become hot.

　　During the World Cup, various projector brands were evaluated and recommended by anchors and bloggers.

According to the latest report released by Meituan, three days before the start of the World Cup, the delivery orders for projectors on the platform soared by 165%; on the first day of the game, the turnover of Jingdong projectors increased by 240% year-on-year.

Projectors became a popular consumer product during the World Cup in Qatar.

　　In recent years, the large-screen immersive experience brought by projectors and the convenience of being portable have been welcomed by consumers.

The rapid rise of cutting-edge brands such as XGIMI, JMGO, and Dangbei has brought the domestic smart projector market into a fast-growing lane.

The market is lively and lively, but in the eyes of industry insiders, it is still in the initial stage of barbaric growth.

　　World Cup projector with fire

　　During last month's Double 11 Shopping Festival, projector products were sold far more than ever before, and the arrival of the World Cup added fuel to the heat.

　　Taking the Tmall platform as an example, according to the calculation of cumulative GMV (gross merchandise turnover), projector brands accounted for 4 of the top 5 brands in the office culture and education industry during the double 11 period this year.

Among them, Nuts, a domestic brand ranked second, has accumulated sales of more than 600 million yuan in the whole network.

　　Because the projector has the advantages of not occupying space, easy to use, and large-screen display, many fans bought a projector to enjoy the World Cup.

　　"Projector fever" has also spread to overseas markets.

According to the data released by AliExpress, a cross-border e-commerce platform, among the top ten best-selling products in the world on Double 11 overseas this year, projectors ranked first.

Especially in the Middle East where Qatar is the host of the World Cup, sales of domestic projectors have increased by 120% year-on-year in the past three months.

　　In recent years, the single economy, stay-at-home economy, and camping economy have flourished. Online education, home entertainment, and outdoor watching football and movies are becoming popular usage scenarios for projectors, bringing new growth opportunities for the industry.

All View Cloud Network (AVC) predicts that China's smart projection market will continue to rise in 2022, and the annual scale (including laser projection) will reach 7.5 million units, with an increase rate of more than 30%.

　　Brands get together and competition is fierce

　　In the previous projector market, there were mainly commercial projector equipment represented by brands such as BenQ and Epson. The ex-factory prices were several thousand yuan, and they only had a single function of projection.

　　Around 2010, some people who had worked in the mobile communication, software engineering and projector industries for many years, and possessed intelligent hardware technology and supply chain resources, joined the projector track to start a business.

This product has also gradually entered the living room and bedroom of ordinary people from commercial scenarios such as classrooms and meeting rooms.

　　Projectors are no longer just commercial products, but are gradually oriented to daily consumption.

Compared with professional international brands such as Epson, "good quality and low price" is one of the biggest advantages of domestic brands.

The appearance design is smaller and lighter, which is easy to move and carry; the interior is equipped with an intelligent operating system, which can be used interoperably with various Apps.

　　After more than ten years of development, the leading brand in the projector market has gradually formed.

According to IDC data, the top 5 brands in China's projector market share in 2021 are: XGIMI, Epson, JMGO, Fengmi and Dangbei.

In March 2021, XGIMI will be listed on the Science and Technology Innovation Board and become the "first projected stock"; in 2022, Nuts will complete a 100 million-level financing.

　　The good development prospects of the projector market have attracted many companies, and more and more new projector brands have entered the market.

According to the online monitoring data of Aowei Cloud Network, the number of projector brands in the first half of this year has exceeded 200.

According to the data from Tianyancha, there are currently over 70,000 projector-related companies in my country, and over 60% of the companies were established within 5 years.

　　In addition, technology companies such as Xiaomi, Acer, Tmall, and Himalaya, as well as TV manufacturers such as Hisense Video, Konka Group, and Sichuan Changhong, have joined the camp for the "cake" of the projector market in recent years.

　　Some industry insiders analyzed that with the continuous emergence of new brands and the cross-border layout of technology giants, the current projector market is showing a competitive momentum of new products emerging one after another and accelerating brand deployment.

Various projector brands are also in the increasingly fierce competition, rapidly iterating technology, continuously improving the technical level of key indicators such as resolution and brightness, and developing towards a smarter, more convenient, and better-looking direction.

　　How to say goodbye to wild growth

　　Despite the high-speed growth of the projector market, doubts about the industry are also increasing: maintenance prices are too high, quality is uneven, prices are rising, and functions are not significantly improved.

　　At the same time, many counterfeit and shoddy products took advantage of the opportunity to deceive consumers through false publicity, exaggerated publicity and other means, making the market chaotic.

Previously, a blogger on a video website measured the brightness of 5 popular projectors on the market, and found that only one reached the official brightness, and the remaining 4 were false standards.

　　From the perspective of industry insiders, in today's projector industry, top brands are gradually forming, emerging brands are emerging, and overseas market share is gradually increasing, but it is still in the initial stage of brutal growth.

"The market is fragmented, the industry's internal competition is fierce, the price method has become the main competitiveness, and the industry's low-level redundant construction is serious. In the long run, if the entire industry wants to achieve healthy development, the above problems must be resolved."

　　It can be said that the domestic projector industry has formed a relatively complete industrial chain from light sources, lenses, and complete machines, and has dual competitiveness of innovation and economy.

For all projector companies, on the basis of consolidating their existing share and technological advantages, making advance arrangements around new application scenarios will become a key factor for brands to remain invincible in future market competition.

(Worker's Daily reporter: Yang Ranran)