On December 24, the winners of the People's Corporate Social Responsibility Award were released at the 2022 People's Corporate Social Responsibility Summit Forum guided by People's Daily and hosted by People's Daily Online.

Among them, Huawei, Moutai, Master Kong, Industrial and Commercial Bank of China, Coca-Cola and many other well-known companies are on the list.

2022 People's Corporate Social Responsibility Summit Forum

　　Among them, Master Kong Holdings Co., Ltd. won the Green Development Award together with 19 other domestic leading companies in various industries with its unlabeled products, carbon-neutral tea beverages, and tea beverage carbon footprint/carbon neutral group standards. "The acceleration of the goal and the rapid development of the domestic low-carbon economy are of great significance today.

Be the first to pioneer the industry and create a new model of low-carbon and green development

　　This time, it was able to win the Green Development Award of the 17th People's Enterprise Social Responsibility Award, due to the many first domestic innovative products and solutions submitted by Master Kong.

Among them, unlabeled products, carbon-neutral tea beverages and tea beverage carbon footprint/carbon neutral group standards are the first in China.

Master Kong won the 17th People's Enterprise Social Responsibility Green Development Award

　　As one of the most important packaging forms in the field of food and beverage consumption, the recyclable green design and recycling of PET bottles have always received great attention.

Master Kong released label-free products at the Carbon Reduction, Environmental Protection and Sustainable Development Forum on March 3 this year, including sugar-free iced tea and lemon-flavored iced tea, which are packaged in PET bottles without labels.

This is the first non-label beverage product launched in my country's food and beverage industry, which provides new ideas and expands new space for the industry to explore the sustainable development of beverages.

Not only that, Master Kong Beverage Division and PepsiCo Beverage Division also launched the R-PET (Recyclable PET) project to recycle waste PET bottles and waste preforms generated during the production process, and it is estimated that about 6,000 tons of waste will be realized each year. PET recycling.

Master Kong bottle-free iced tea

　　In response to the ecological crisis caused by global climate change, green and low-carbon development has become the consensus of human beings to achieve sustainable development.

In September 2020, China clearly stated that carbon dioxide emissions will strive to peak before 2030, and strive to achieve carbon neutrality before 2060.

　　On October 26 this year, Master Kong released the first tea beverage in China that truly achieves carbon neutrality - "Pure Extract Zero Sugar Original Tea Beverage".

At the same time, Master Kong, Guangdong Energy Conservation and Emission Reduction Standardization Promotion Association, scientific research institutions, upstream and downstream enterprises and other drafting units jointly launched two group standards, namely the first domestic tea beverage carbon footprint accounting standard "Tea Beverage Carbon Footprint Evaluation Technology" "Specification" and "Technical Specifications for Carbon Neutral Evaluation of Tea Beverage Products", the first domestic evaluation standard for carbon neutrality of tea beverages. The full life cycle scope and detailed calculation method, as well as under the framework of the PAS British standard, are the first in the industry to standardize the carbon neutrality evaluation standard for tea beverages.

The Guangdong Province Energy Conservation and Emission Reduction Standardization Promotion Association issued the "Carbon Emission Reduction Certification Certificate" and "Carbon Neutrality Certificate" to Master Kong's new pure-extracted zero-sugar original tea beverage based on the audit of the British Standard and the Group Standard.

These two group standards are the first in China. They are not only the phased achievements of Master Kong’s active response to the national “Double Carbon” strategy and the realization of internal carbon reduction work, but also provide reference and experience for the carbon reduction cause of the tea beverage industry, and point out the direction.

Master Kong's pure-extracted zero-sugar original tea beverage obtained a carbon neutral certificate

Respond to the call of the state and actively explore new paths for low-carbon development

　　Under the active promotion of national policies and the innovative practice of various market players, the "dual carbon" strategy has gradually accelerated its implementation.

The "Double Carbon" strategy advocates a green, environmentally friendly and low-carbon lifestyle.

As a leading FMCG company, Master Kong actively responds to national policies and actively explores low-carbon approaches in every link of the entire supply chain, from source to production to packaging.

　　In 2021, Master Kong will upgrade the Social Responsibility Committee to the Sustainable Development Committee, focusing on key areas such as plastic reduction and packaging, resource conservation and emission reduction, research and development of healthy and nutritional products, and enhancing the influence of sustainable development, and continue to promote various projects implement.

At the same time, joined the United Nations Global Compact, the world's largest sustainable development initiative international organization, made environmental friendliness and digital transformation an important part of corporate strategy, and established "carrying out carbon baseline inventory", "setting emission reduction goals" and "designing Emissions Reduction Initiatives" three-step roadmap.

Master Kong took the lead in carrying out a comprehensive carbon inventory work covering the upstream and downstream of the product value chain among domestic food and beverage enterprises. Using internationally authoritative databases and common standards and norms, Master Kong identified the main carbon footprints of each business and various products of Master Kong, and completed the company’s Carbon emission baseline and mid- to long-term carbon reduction target setting.

Master Kong's comprehensive carbon emission investigation project kick-off meeting

　　In terms of production and operation, energy conservation, carbon reduction, and emission reduction work have been carried out in many fields, and various energy conservation and emission reduction projects have been fully implemented to nearly 100 factories across the country.

The steam box and oil boiler chimney exhaust gas recovery and reconstruction project can reduce carbon dioxide emissions by 173,000 tons per year; the condensed water and reclaimed water recycling and reuse, and water-saving cleaning projects save a total of 760,000 tons of water annually; Guangzhou, Xi'an, and Suzhou Kangyin factories And the photovoltaic power generation project of Guangzhou Baiyin Factory, the annual reduction of greenhouse gas emissions is equivalent to the annual carbon absorption of about 340,000 large trees.

At the same time, promote integrated full-link digital transformation, realize full-link digital management from raw material procurement, production and manufacturing, to warehousing, logistics and transportation, improve operational efficiency, and further reduce carbon emissions.

　　In terms of product research and development, Master Kong pays attention to the research and development of nutritional and healthy products and low-carbon products, so as to meet consumers' constantly upgrading concept of healthy and environmentally friendly consumption.

In terms of drinks, Master Kong will launch a sugar-free and zero-calorie iced black tea in 2021.

According to calculations, compared with the classic version of iced black tea, the carbon emission of 1 million bottles of 500ml sugar-free iced black tea can be reduced by about 29 tons, which is equivalent to the annual carbon absorption of about 1,300 trees.

Aiming at the current problems of high energy consumption, difficult degradation and high recycling cost in the manufacture of domestic PET beverage bottle labels, Master Kong’s products take the initiative to tear off the beverage packaging and launch the first unlabeled beverage in the domestic food and beverage industry, in line with the new concept of healthy and environmentally friendly consumption.

　　Actively respond to the plastic reduction initiative in product packaging, and promote solutions such as weight reduction of beverage PET bottles, lightweight bottle caps, paper straws, and octagonal boxes.

With the packaging optimization of more products, it is expected to reduce PET particles by 3,400 tons per year, and cooperate with manufacturers to carry out PET recycling.

In 2021 alone, the recycled PET waste was entrusted to qualified third-party factories to make recycled products such as polyester fabrics and packaging plastics, reducing the generation of more than 900 tons of waste plastics.

Workers at Master Kong’s factory wear uniforms made from recycled materials from beverage bottle waste

　　In the future, Master Kong, as a national brand with social responsibilities, will continue to actively undertake the responsibility of protecting the environment, strive to improve the ability of upstream and downstream coordination to "reach carbon peaks and neutralize carbon", and continue to make continuous contributions to the realization of "homeland is evergreen and healthy is a blessing". contribute.