From December 15th to December 22nd, Zibo, the hometown of Cuju and the birthplace of world football, launched a "2300-year extra time ball game" on Kuaishou. Through the online and offline "Cuju linkage", Zibo's cultural and tourism business card It is more lively, and it also provides a new problem-solving idea for the resumption of work and production in the cultural and tourism industry.
It is reported that in the first half of this "Through the Millennium Ball Game", Zibo Culture and Tourism teamed up with Kuaishou to interpret local human feelings with urban characteristics, take Cuju culture as the core, and combine the popular short video form to present a familiar Shandong Zibo traditional folk song " Drive the Niushan" into a magical dance MV "Swinging Zibo".
In the fusion of modernity and tradition, and the collision of fashion and classics, Zibo is helped to "play", so that the urban elements of Zibo can be displayed in front of the people of the whole country, so that more people can see Zibo during the World Cup, and let young people fall in love with Zibo.
In addition, the Kuaishou website also gave a large-scale exposure to this event. For example, a special page was launched for this event in Zibo, allowing more users to experience Cuju culture intuitively.
In addition to the "Magic Kaka Dance", there are also rich interactive gameplay such as the topic challenge of "Playing hard in this Zibo", Cuju magic expression pack, etc. Users can get prizes while gradually deepening their sense of participation.
The officials of the Zibo Culture and Tourism Bureau also personally ended Amway Zibo's "Yang Yang Qi Feng".
The charm of Cuju culture also made the ambassadors of the participating countries in the World Cup to join this trip to find the origin of football. The Brazilian ambassador to China called on everyone to cheer for football and Zibo; the Uruguayan ambassador praised this as a "true An important event in the history of football".
Display materials of the birth of cuju in Zibo in the Linzi Football Museum
According to reports, through a series of online linkages between Zibo Cultural Tourism and Kuaishou, the city card of Zibo's "football hometown" was refreshed again during the World Cup, and it is a step closer to inheriting a thousand-year history and culture.
The enthusiasm of users to participate is high, and it has become a popular way of life to use Kuaishou to shoot the same magic emoji and record daily stylistic life. Many users said, "I must go to Zibo to experience the Qi culture in person."
Offline, in order to let everyone have fun during the World Cup, on December 17th, Lightning News and Kuaishou accounts of 20 media outlets across the country jointly broadcast live. The live broadcast line starts from Linzi Football Museum, the first professional football museum in the world. Going all the way to Jixia Bay in Zibo High-tech Zone, it can be said that you will "travel" 2,300 years along the way, seeing all the scenic spots and modern features of Zibo.
Zibo Jixiawan Commercial Street
In addition to the live broadcast, Kuaishou also restored a football "overtime match" in Jixiawan Commercial Street in Zibo. The starting point is a collection of modern football and ancient Cuju serve points, and the end point is a goal that takes the overall situation.
Along the way, many interesting Cuju competitions have been created, such as fun shooting, rope skipping or archery; at the same time, it will also be linked with shops and cultural and creative streetscapes in Jixiawan District, organically integrating check-in points, wonderful performances and fun Cuju activities to build a The "Football Internet Celebrity Street" has a strong sense of travel and fashion.
At present, many talents and fans have met to check in at the Jixiawan block. At that time, Shandong media matrix and many Kuaishou big Vs will also participate in the football carnival in Zibo.
During the 2022 World Cup in Qatar, Magnetic Engine hopes to create a real, fun and down-to-earth one-stop football carnival for veterans with a series of exciting content and multiple ways of playing, and also customize a "football hometown" city for Zibo business card.
And the ecological advantages of online and offline interaction of this platform content will also become an important way and channel for Kuaishou to help regional governments promote cultural tourism resources in the future and tap the potential of cultural tourism consumption in the new era.
It is understood that the follow-up magnetic engine will also actively cooperate with Zibo cultural tourism, sports and other administrative departments, scenic spots, tour guides, craftsmen, etc., to help them play short videos and live broadcasts, and form Zibo cultural tourism’s “communication matrix system” in Kuaishou , multi-level and three-dimensional display of Zibo's historical and cultural heritage and city business card.
With the relaxation of various prevention and control policies, the cultural tourism industry is ready to go.
In particular, "short video + live broadcast" has become the new infrastructure of the Internet, and cultural and tourism departments across the country have used "short video and live broadcast" to promote the development of local cultural and tourism economies.
Therefore, Zibo's football game "traveling through the millennium" is just the starting point. In the future, Magnetic Engine will join hands with more regional governments and cultural tourism units to create its own city business card, promote the resumption of work and production of regional cultural tourism, and leverage new cultural tourism products. and service growth, deeply empowering the new development of the cultural travel industry in the post-epidemic era.