The 2022 Qatar World Cup finals came to an end, and the Argentine team won the championship again after 36 years, which made football fans all over the world excited, and also made relevant sponsors "won numb".
It is reported that the Argentine team has more than 8 sponsorship partners "blessing", including the A-share listed company Yili (600887).
After the Argentine team won the championship, many investors shouted to Yuanlong Yatu, which produces peripheral products for the stars of the Argentine national team, expecting the company to speed up the design of new peripheral products.
It is worth mentioning that Yuanlong Yatu made a lot of money from Winter Olympics souvenirs during the Beijing Winter Olympics earlier this year, and its net profit doubled in the first three quarters. This betting on the champion team is also expected to increase the company's performance.
"Betting on the right treasure" is only the first step
According to incomplete statistics, Yili, Panpan Food, Cudi Coffee, Macro, GAC Mitsubishi, Netease Media and many other brands are sponsors or partners of the Argentina team in this World Cup.
Among them, Yili is an A-share listed company, and GAC Mitsubishi is a Sino-foreign joint venture between the A-share listed company GAC Group, Mitsubishi Motors Corporation, and Mitsubishi Corporation.
Taking Yili shares as an example, on June 2, Yili shares launched a strategic cooperation with the Argentine national football team and held a formal signing ceremony in Beijing.
It is reported that Yili is the first partner of the Argentine national football team in China's dairy industry.
Yili shares said that under the background of the country's strong support for national fitness and the "Football Year" trend, Yili shares will accelerate the overall layout of Chinese dairy companies in the international sports scene and strengthen the contribution of Chinese brands in the development of global sports Weight, to bring high-quality nutritional experience and services from Chinese brands to consumers around the world.
Zhu Danpeng, vice president of the Guangdong Food Safety Promotion Association, said that for large FMCG companies, the deployment of sports IP such as the World Cup is intended to expand brand influence and drive sales. More exposure is definitely a good thing. "Betting on the right treasure" is often only the first step. Follow-up still requires more capital investment and systematic marketing and promotion plans to see results.
It is worth mentioning that the Argentine team is not the only team that Yili has cooperated with. It is understood that Yili has successively signed four national teams of Argentina, Spain, Portugal and Germany, as well as many football stars including Ronaldo.
Another sponsor of the Argentine team, GAC Mitsubishi, announced on Weibo that after the Argentine team won the championship in the early hours of December 19th, they would get four gifts when they bought a designated car, including a customized football and Argentinian cultural and creative peripherals when they arrived at the store, and customer draws when they placed orders. Argentina national football team signed jersey and more.
Peripheral development on the way?
Yuanlong Yatu, which produces peripheral products for the stars of the Argentine national team, also became the winner of this World Cup.
After the Argentine team won the championship, many investors flocked to Yuanlong Yatu's stock bar and interactive platform, calling for the company to launch more peripheral products.
It is understood that Yuanlong Yatu has reached a cooperation with the IP side of the Argentine national team to design, develop, produce and sell peripheral products for the stars of the Argentine national team as a producer. As of the end of November, Yuanlong Yatu has developed 24 products. Yuanlong Yatu said at that time , the company will develop new products according to market conditions in the future.
Yuanlong Yatu said that the above-mentioned peripheral products are mainly sold in the domestic market, including B-end corporate customers and C-end retail channels, of which retail channels include online and offline channels, and have not yet opened up overseas markets.
Among them, the official flagship store of the Douyin Argentina national team is one of the retail channels.
According to netizens, there were more than 100,000 viewers buying peripheral products in the Douyin live broadcast room of the Argentine national team at 3 am on December 19, and the enthusiasm for buying was extremely high.
According to the Shenzhen Stock Exchange’s interactive platform, after the Argentina team won the championship, Yuanlong Yatu added more than ten investor questions and answers. For example, some investors said, “Will Argentina’s championship have a positive impact on the company’s product sales? Does the company plan to develop more models? Messi's peripheral products," "Argentina has won the championship, when will the company start designing new peripherals for the Argentine national team", etc., as of press time, the above questions and answers have not received a reply from the company.
It is worth mentioning that this is not the first time that Yuanlong Yatu has enjoyed the benefits of sports events. Earlier this year, as a licensed manufacturer and retailer of the Winter Olympics, Yuanlong Yatu’s Winter Olympics souvenirs were very popular. Tun hard to find" situation.
The Beijing Winter Olympics licensed souvenir income also fattened the company's performance, and the company's attributable net profit doubled in the first three quarters.
Financial data show that in the first three quarters of this year, Yuanlong Yatu achieved operating income of approximately 2.513 billion yuan, a year-on-year increase of 68.61%; the corresponding realized attributable net profit was approximately 177 million yuan, a year-on-year increase of 117.23%; The profit was about 168 million yuan, a year-on-year increase of 147.56%.
Investment and financing expert Xu Xiaoheng said that the popularity of peripheral products is conducive to the growth of the company's revenue and performance. However, this part of the income is not sustainable, and the popularity of related peripheral products will weaken after the competition ends.
In response to company-related issues, a reporter from Beijing Business Daily called Yuanlong Yatu’s secretary’s office for an interview, but no one answered the call.
Macro was once a brand of a listed company
It is worth mentioning that Macro, one of the sponsors of the Argentine team, used to be a brand of a listed company, but it has been separated from the listed company.
In this World Cup, Macro, as the sponsor of the Argentine team in China, launched a marketing campaign with the theme of "Argentina is crowned, Macro is free", supplemented by scene marketing to promote product sales.
It is understood that the A-share listed company Macro (later renamed Shun Na shares) was listed in 1994. It is an old listed company. At that time, the products under the kitchen and bathroom brand "Macro" were the company's main source of revenue. "Macro, Le The slogan of "Wanjia" is also familiar to everyone.
In 2016, the listed company carried out asset reorganization, sold the kitchen and bathroom appliances business, and divested Guangdong Macro Gas Appliances Co., Ltd. (hereinafter referred to as "Macro Gas Appliances").
The announcement shows that the ownership of the "Macro" trademark has been owned by Macro gas appliances since December 16, 2010.
The listed company only retains the original "Macro" business name and the abbreviation of the listed company, and its operation, management, main business and products have nothing to do with the kitchen and bathroom brand "Macro".
However, the two "Macro" on the market at that time often caused confusion among investors. In order to avoid misunderstandings by the media and the public, in February 2019, the listed company decided to change the company name and securities abbreviation. The two "Macro" lasted for more than two years. The same name of the company also came to an end, and the abbreviation of "Macro" in the securities market disappeared and was replaced by "Shun Na Shares".
Shun Na, which has spun off the business of kitchen and bathroom appliances, currently focuses its development strategy and strategic resources on the power transmission and distribution equipment industry, including professional operation of transformers, reactors, switches, combined transformers, prefabricated substations and complete sets of equipment. And intelligent research, development, manufacture, inspection, sales and maintenance of the above products.
Beijing Business Daily reporter Ding Ning