(Economic Observer) "National Subsidy" is about to withdraw from China's new energy vehicles. Are you ready?

  China News Service, Shanghai, December 7th (Pufan) According to the "Notice on Improving the Financial Subsidy Policy for the Promotion and Application of New Energy Vehicles" issued by the Ministry of Finance and other four departments, China's national new energy vehicle purchase subsidy policy will be implemented in December 2022. Deadline on the 31st.

This policy subsidy, which has been implemented since 2010, has been canceled and extended several times, and will eventually come to an end.

  According to the current 2022 China's national new energy vehicle subsidy policy, the subsidy for each plug-in hybrid vehicle is 4,800 yuan (RMB, the same below), and the subsidy for each pure electric vehicle is up to 12,600 yuan.

The prices announced by car manufacturers are also subsidized. Once the "subsidy" is "refunded", the price of new energy vehicles will definitely be affected.

"Refund" has entered the countdown, and various car companies are also trying to find ways to hit sales or guarantee orders.

At present, the market is mainly divided into three types of car companies: "price increase group", "price protection group" and "price reduction group".

  Among them, the "price increase faction", taking BYD and GAC Aian as examples, announced that they would raise the official guide prices of several thousand yuan for their different models, and stated that customers who paid deposits before January 1, 2023 would not be exempted from this policy. Price adjustment impact.

  Wenjie, Xiaopeng, Geely, Great Wall, Euler and other car companies also announced in a tactful way that the price will change and introduced a price protection policy.

Since the new energy vehicle subsidy node is based on the above licensing time, and the time from paying the deposit to the licensing is affected by various factors, the price protection policy can dispel customers' worries about "not keeping up with the subsidy" to a certain extent.

  In addition to the "price increase group" and "price protection group", companies such as Tesla and Lantu directly choose to cut prices.

On December 7th, Tesla announced that it will be able to deduct 6,000 yuan for the purchase of eligible Tesla cars and complete delivery before the end of the year.

Previously, on December 2, Tesla had launched a preferential policy involving insurance subsidies and exchanging super charging credits.

Lantu also announced on November 29 that Lantu FREE will provide a local financial subsidy of up to 30,000 yuan.

  According to Zhang Xiang, an analyst in the auto industry and a visiting professor at the Yellow River Institute of Science and Technology, "subsidy refunds" are only a secondary factor for car companies' price adjustments, and are mainly adjusted according to the market supply and demand relationship of car companies.

  "Just like BYD, some consumers have to wait 6 months to pick up the car after paying the deposit, so the supply is obviously in short supply. After the second-phase production capacity of Tesla's Shanghai Gigafactory is increased, the market supply capacity is stronger, and it can Release production capacity by cutting prices." Zhang Xiang told China News Agency.

  "The subsidy has lasted for more than ten years, and it should be a good thing to withdraw now." Cui Dongshu, secretary-general of the National Passenger Car Market Information Association (referred to as: Passenger Association), said in an interview with a reporter from China News Agency, At present, the role of "national subsidies" in the development of new energy vehicles is greatly reduced, and the proportion of subsidies for most models is less than 10%.

The termination of subsidies has opened up the market development space for new energy vehicles and played a role in promoting the industry's market-oriented competition environment.

  Are China's new energy vehicles ready for the "big test" of marketization?

Cui Dongshu pointed out that in recent years, the growth rate of China's new energy passenger vehicles has been stronger than the world's average growth rate. In 2021, China's share of the world's new energy sources will remain at 52% for the whole year.

From January to October 2022, China's share of new energy in the world will reach 63%, of which 67% will be from July to October.

From January to October, China's auto market accounted for 33% of the world's cumulative share.

  It is worth mentioning that new energy vehicles are also the core growth point of China's auto exports.

According to data from the Passenger Federation, China will export 223,000 new energy vehicles in 2020 and 588,000 new energy vehicles in 2021.

From January to October 2022, a total of 850,000 new energy vehicles were exported, and 144,000 were exported in October, a year-on-year increase of 70%.

  He Songsong, partner of Ries Strategic Positioning Consulting in China, told the China News Agency reporter: "After more than ten years of policy guidance and market education, the characteristics and advantages of today's new energy vehicle category have been recognized and accepted by more and more consumers. , The end of the 'National Subsidy' brings only a little price disadvantage, which is not enough to fight against the general trend of this era." At present, the penetration rate of new energy vehicles in China has reached 23%, which is overfulfilled 3 years ahead of schedule. "By 2025 The penetration rate of new energy vehicles will reach 20%.

  Zhang Xiang also believes that the "subsidy reduction" may slow down the growth rate of China's new energy vehicles, but the general trend of new energy vehicles gradually replacing fuel vehicles will not change.

  Over the years, China's new energy automobile industry has made great progress in marketing, brand building, technical reserves, and industrial chain construction.

Although the national new energy vehicle subsidies are facing withdrawal, the comprehensive new energy vehicle consumption environment system that China has formed will still lay a good environmental foundation for its development.

"In the future, China's new energy vehicles will continue to grow at a high rate." Cui Dongshu said.