China News Service, December 8 (Xie Yiguan, China News Finance reporter) Recently, many places have relaxed restrictions on cross-provincial movement, and the recovery of the tourism market has been pressed "accelerator".

　　Sanya, a popular tourist city in winter, has also experienced a surge in air tickets and hotel bookings since the 5th. A homestay owner revealed, "The number of consultation calls in the store has never been interrupted, and it has more than doubled than before. "

Data map: Haikou Meilan Airport, a China Southern Airlines plane is taxiing out.

Photo courtesy of Li Hongbo

Flight bookings to Sanya soar

　　On the 6th, "Sanya air ticket and hotel bookings tripled" appeared on Weibo's hot search.

This stems from Sanya's announcement on the 5th of the "Notice on Adjusting the Management Measures for Epidemic Prevention and Control of Foreign (Returning) Personnel from the Province", announcing that no classified management will be implemented for foreign (returning) personnel from the province from now on.

　　After Sanya relaxed the restrictions on inter-provincial movement, many people who wanted to travel began to be unable to hold back and bought air tickets.

　　According to Qunar data, within one hour of Sanya-related news being released, the search volume of Sanya inbound air tickets increased by 1.8 times compared with the same period the day before, and the booking volume increased by 3.3 times.

On the morning of December 6, the number of air ticket bookings to Sanya increased by three times compared with the same period on the 5th.

　　On Fliggy, as of 14:00 on December 6, the bookings for inbound flights to Sanya nearly quadrupled from the previous day, with Chengdu, Shanghai, Beijing, Hangzhou, Changsha, Xi'an, Wuhan, Shenzhen, Guangzhou, and Harbin serving as the top flight destinations. Sanya's top 10 tourist destinations.

　　On December 7, the country further optimized the "New Ten Measures" for epidemic prevention and announced that it will no longer check negative nucleic acid test certificates and health codes for cross-regional migrants, and no landing inspections will be carried out.

Further relaxation at the travel level has allowed air tickets to Sanya to continue to be popular.

　　The same journey travel data shows that the national air tickets showed a trend of rising in volume and price on the afternoon of the 7th. The week before New Year’s Eve (January 14th to January 20th) the economy class air tickets from Beijing to Sanya were only full-price tickets without discounts. Except for some low-cost airlines, there are only 9.10% off tickets and full-price tickets for direct flights from Shanghai to Sanya.

Data map.

Photo by Chen Wenwu

Sanya hotels, homestays may usher in a wave of occupancy peaks

　　Sanya's relaxation of restrictions on cross-provincial movement has driven more than just air ticket bookings.

On the Qunar platform, on the 5th, within an hour of Sanya-related news being released, the number of hotel reservations in Sanya tripled from the previous period.

As of 10 am on December 6, the hotel bookings in Sanya have reached the total bookings for the 5th day.

　　On Fliggy, as of 14:00 on December 6, the hotel reservations in Hainan area increased by more than 1.5 times compared with the same period last week. Among them, the hotel reservations in Sanya increased by more than 3.5 times compared with last week. Haitang Bay, Yalong Bay and Sanya Bay are popular hotel business districts .

　　"After the adjustment of the epidemic prevention and control policy, the number of room reservations in the past two days has increased a little, mainly because tourists from outside the province are booking." On the 7th, the customer service of a hotel in Haitang Bay told a reporter from Zhongxin Finance and Economics.

　　On the Qunar platform, it can be seen from the check-in time of the hotels that have placed orders that most tourists are the first to book the weekend files on the 8th and 9th, which also means that the hotels in Sanya are expected to usher in the first wave of tourist check-in peak .

　　However, it should be noted that although the "New Ten Rules" mentioned that the negative nucleic acid test certificates and health codes of cross-regional migrants will no longer be checked, the reporter asked a number of hotels in Sanya on the evening of the 7th, and they still need to check when checking in.

　　Previously, many hotels in Sanya launched preferential promotions.

The reporter noticed that after the relaxation of restrictions on inter-provincial movement in Sanya, hotel prices have not fluctuated much in the past two days, and some hotels still have various discounts.

　　"At present, the promotional activities in the store are still going on, but the intensity is not as strong as before." The above-mentioned hotel customer service said, "Although the price has not increased yet, if you book it as soon as possible, next will usher in New Year's Day and Spring Festival. High season."

　　Qunar platform data shows that since the 5th, hotels in Sanya during the New Year’s Day and Spring Festival holidays have received a lot of orders. On December 29th and January 21st to 25th, 2023 (New Year’s Eve – the fourth day of the new year), the number of check-in reservations is rising. .

　　In addition to hotels, homestay bookings are also increasing.

According to Tujia data, as of noon on December 6, Sanya homestay bookings increased by nearly 30% from the previous day, and single-family "small courtyard" homestays with swimming pools increased by 60% from the previous day.

　　"From the morning of the 6th to 11 o'clock, the number of inquiries in the store has not been interrupted, more than doubled than before, and the search volume of homestays on the platform has increased by 50%." Mr. Yao, a homestay owner in Haitang Bay, Sanya, said, December 5 As soon as the news was released on the evening of the 6th, he began to receive orders for homestays one after another. Until the early morning of the 6th, many users were still submitting orders on the platform.

Data map: At the entrance of Sanya Xiaodongtian Tourist Area, staff dance bamboo pole dances to welcome tourists.

Photo by Luo Yunfei

Many tourism stocks daily limit tourism market may usher in recovery

　　Recently, the A-share tourism sector has continued to strengthen.

On the 7th, after the release of the "New Ten Measures", tourism stocks rose one after another, with Guilin Tourism, Qujiang Cultural Tourism, ST Kaiser, etc. daily limit.

　　A staff member of a travel agency in Sanya, Hainan, told reporters, "December is the traditional peak season for tourism in Sanya. The number of orders this month has been slightly higher than in previous months. It is expected that after the restrictions on cross-provincial movement are relaxed, the number of orders will increase in the future."

　　"Recently, the travel control policies in major cities in China have been gradually relaxed, and the control policies for foreign tourists in popular long-distance tourist destinations such as Sanya and Haikou have also been relaxed, and tourists' expectations for subsequent travel have also increased." Tongcheng Research Institute Zhang Mingyang, a senior researcher, said that with the changes in policies and the recovery of people's confidence in traveling, the Spring Festival and next spring's tourism market is worth looking forward to.

　　Yu Na, chief analyst of Capital Securities, believes that cross-provincial travel has been liberalized before and the demand for travel has been released. In the short term, domestic cross-provincial travel will usher in a round of rapid growth.

With the gradual implementation of scientific and precise epidemic prevention policies in various places, the entire tourism industry is expected to enter a recovery cycle.

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