Chinanews.com, December 5th, title: Report: my country's home improvement market will welcome trillion-level growth. Home improvement designers turn to multi-job collaboration
China-Singapore Finance and Economics reporter Pang Wuji
The Rise of the Service Provider Era: 2022 Home Decoration Designer Career Development White Paper released by the Chinese Academy of Social Sciences Institute of Economic and Economic Strategy and the Shell Research Institute recently shows that my country's home improvement market will grow at a scale of trillions. With the popularization of standardized operating tools, home improvement Designers will turn to multi-trade collaboration.
The 2022 Third Professional Education Forum for New Residential Service Providers, sponsored by the Changjiang Institute of Education and jointly organized by the China Association for Educational Technology and the Shell Education Center, was held online a few days ago.
Focusing on the theme of "New Life, New Service, New Journey", the forum invited many education experts and university scholars to participate in the exchange, and conducted in-depth discussions on the training of home decoration designers in the field of new residential services.
"The Rise of the Service Provider Era: 2022 Home Decoration Designer Career Development White Paper" is released here.
According to the calculation of the Shell Research Institute, the total demand for housing decoration in my country during the period 2022-2030 will be between 3 billion and 5 billion square meters per year.
The overall size of the home improvement and furnishing market will reach about 5 trillion yuan in 2025 and about 7 trillion yuan in 2030, with an average annual growth rate of more than 6%.
The above white paper shows that with the popularization of standardized operation tools, the threshold for designers to draw will be further lowered. At the same time, the requirements for designers' comprehensive skills such as communication, operation, project management and service will be further increased.
In terms of collaboration methods, with the standardization and streamlining of the decoration process, the post of home decoration designer will shift from the "solo" operation mode to multi-work cooperation.
Zhang Shaogang, president of the China Association of Educational Technology, said at the forum that the generation of services and demands comes from changes in the social environment and family yearning for quality of life.
The change of "new service" brings challenges to the industry, but it is an opportunity for professional education. The society and the industry look forward to the entry of high-quality talents.
How to combine education with industry needs and promote the integration of industry and education for residential service providers is the core issue currently facing.
In April 2022, the newly revised "Vocational Education Law of the People's Republic of China" clarified that vocational education should adhere to the integration of production and education, and school-enterprise cooperation, and further emphasized that enterprises should be deeply involved in vocational education and encouraged to hold high-quality vocational education.
In order to better open up the talent pipeline between academia and industry, and enrich the employment options of college graduates, Xue Honglei, general manager of Shell Education Center, introduced the construction plan of "Future Home Industry College".
She said that Keike will optimize the talent training system by co-constructing industrial colleges with universities in terms of professional co-construction, course design, and training room co-construction.
"Home decoration designers are a group of people who help users realize their beautiful living needs and find a balance between home decoration ideals and reality." Xue Honglei believes that home decoration designers not only need extremely high creative ability and aesthetic level, but also need to meet the needs of different users. , to formulate the most suitable design plan, which is also the starting point of the construction plan of Future Home Industrial Academy. Based on the needs of the market and customers, it will iterate the designer talent training plan in conjunction with universities.
The forum also launched the preparatory work for the new housing industry and education alliance, calling on various forces from the academic and industry sectors to promote the construction of vocational education for housing service providers.
In recent years, colleges and universities are also actively exploring the form of talent training for high-prospect industries.
Zhao Wei, a doctoral supervisor and associate professor at the School of Architecture and Environment Art of Tianjin University, pointed out that there is a disconnect between the training courses of traditional home decoration and interior design talents and the needs of consumers in the post-home decoration era. To cultivate designers who are satisfied with customers, we must take the road of integration of production and education Only by introducing more business practice courses into the school curriculum can we meet consumers' growing demand for quality housing.
According to reports, at present, the Shell Education Center has reached different types of cooperation with more than 100 colleges and universities, and has reached 33 cooperation projects with 27 colleges and universities in the Industry-University Cooperation Collaborative Education Project of the Ministry of Education, including demonstration curriculum construction, teachers Training and curriculum system reform in three directions.
In May of this year, the "Beike Cup" National College Student New Residential Digital Innovation Competition jointly organized by the China Institute of Real Estate Appraisers and Brokers, the China Construction Education Association and Beike will help colleges and universities realize the integrated training of "job and class competition certificates" for vocational education in the residential service industry , a total of more than 70 cities across the country, 110 colleges and universities actively participated in the competition, with more than 3,000 registered teachers and students.
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