Recently, the news that a subsidiary of Moutai Group spent more than 1 billion yuan to acquire land has attracted market attention.
On December 2, the Zunyi City Public Resources Trading Center announced that from November 05, 2022 to December 1, 2022, 2 state-owned construction land use rights were listed for sale, and the bidder was Zunyi Wenkang Real Estate Development Co., Ltd., The total cost is 1.054 billion yuan.
Tianyancha APP shows that Zunyi Wenkang Real Estate Development Co., Ltd. (hereinafter referred to as: Zunyi Wenkang Real Estate) used to be named Kweichow Moutai Distillery (Group) Zunxin Wenlv Kangyang Industry Development Co., Ltd., which was established on November 23, 2022. , The scope of business includes real estate development and management, real estate consulting, etc.
According to the equity penetration chart, Zunyi Wenkang Real Estate is 100% owned by Kweichow Moutai Distillery (Group) Real Estate Investment Development Co., Ltd. (hereinafter referred to as: Kweichow Moutai Real Estate).
The latter Kweichow Moutai Real Estate is a platform for Moutai Group to enter the field of real estate investment. It was established in 2012 and is mainly committed to the development and operation of urban infrastructure construction and large-scale comprehensive commercial real estate.
This time, Zunyi Wenkang Real Estate won two pieces of land in one fell swoop, which quickly aroused market speculation.
According to the announcement on the transfer of state-owned construction land use rights issued by the Zunyi City Public Resources Trading Center, the two plots to be transferred are 2022-Xin-08 and 2022-Xin-09 on the south side of Bozhou Avenue in Xinpu New District. The areas are 156,962 square meters and 126,373 square meters respectively, and the planned uses are both commercial and residential.
In the eyes of many people in the industry, the above-mentioned actions may mean that Moutai Group will focus on cultural tourism and health care in the future.
"Moutai Group's own business is more diversified, and at the same time, it also assumes the social responsibility of local state-owned enterprises." Shen Meng, chief strategist of Guangke Consulting, told the "Securities Daily" reporter: "Health tourism is a new concept that many places are vigorously promoting. industry, while Guizhou has unique advantages, and Moutai Group uses its advantages in capital and other aspects to deploy related industries, which is conducive to invigorating the local economic environment.”
Xiao Zhuqing, a person in the wine industry and chairman of Wuhan Jingkui Technology Co., Ltd., admitted to the "Securities Daily" reporter: "Moutai Group has a large amount of cash flow, and now it has developed into a more diversified investment entity. The aforementioned measures are intended to revitalize idle funds. , develop its credit, intangible assets, and human resources as much as possible to maximize value, and then create more value for investors and local economic development.”
Looking back at the past, Moutai Group has already had traces in the real estate layout.
In 2011, Moutai Group clearly stated that in addition to the brewing industry, real estate will also become its diversified goal.
In that year, Moutai successively won two real estate projects, one of which is the first and second phase of Beihuan Center in Beijing. Moutai purchased the asset in 2011, kept 4 floors for its own use, and rented out the remaining 28 floors.
Since then, Moutai Group has accelerated its pace of entering real estate.
In 2012, Kweichow Moutai Real Estate was established, which was regarded by the industry as the official opening of the Moutai Group's entry into real estate.
At present, including the newly established Zunyi Wenkang Real Estate, Guizhou Maotai Real Estate has three subsidiaries, and the other two are Guizhou Maotai Distillery (Group) Guiyang High-tech Real Estate Investment Development Co., Ltd. and Guizhou Maotai Distillery (Group) ) Sanya Investment Industrial Co., Ltd.
It should be noted that, unlike many real estate companies that favor residential projects, Moutai Group pays more attention to the development of commercial, hotel, cultural tourism and other projects.
For example, in August 2012, Moutai Group bid 940 million yuan to bid for the D-3-6 plot in the C6 area of Haitang Bay, Sanya City, with an estimated investment of about 2.2 billion yuan. Kweichow Moutai Distillery (Group) Sanya Investment Industry Co., Ltd. is in charge of building high-end tourist resorts.