Zhang Zheng, Secretary of the Party Committee and Chairman of Shaanxi Xifeng Distillery Group Co., Ltd.
Xinhua Net, Boao, November 28th (Liu Muping) From November 25th to 28th, the 2022 Boao Forum for Chinese Entrepreneurs was held in Boao, Hainan.
At the round table meeting on the main forum held on the 28th, Zhang Zheng, Secretary of the Party Committee and Chairman of Shaanxi Xifeng Distillery Group Co., Ltd., said that it will continue to promote cultural upgrading and serve as a carrier of national culture and spirit.
Zhang Zheng introduced that from the start-up period of Lanlu Lanlu to the start-up period, and then to the new era of reform and development, Xifeng Liquor has become a witness of a better life with its unique brewing techniques, excellent product quality, and craftsmanship.
The people's yearning for a better life is constantly enriching and expanding, not only putting forward higher requirements for material life, but also increasing requirements for cultural and spiritual aspects.
Zhang Zheng said that in order to respond to changes in demand, carry forward the genes of famous wines, and brew high-quality wines, Xifeng Wine is duty-bound.
Zhang Zheng said that Xifeng wine will continue to promote cultural upgrading and serve as a carrier of national culture and spirit.
In recent years, Xifeng Liquor has deeply excavated the historical culture and craft culture, and continuously extended the brand culture and product culture, so that the traditional wine culture has been extended in time and space in more innovative ways, carried forward the feelings of family and country, inspired the spirit of the times, and achieved new achievements. A famous wine brand with cultural identity in the era.
Zhang Zheng introduced that Xifeng Wine has the responsibility to inherit the positive energy of the wine industry, and to drive the industry and inspire the society with its own exemplary behavior. It is also responsible to actively create a new trend of rational, healthy and civilized drinking, constantly improve the way of expression, expand the circle of international friends, and let more people young people, and more international friends fall in love with Chinese baijiu.
The four-day 2022 Boao Forum for Chinese Entrepreneurs is hosted by Xinhua News Agency and the People's Government of Hainan Province, and undertaken by Xinhua News Agency's National Brand Engineering Office and Xinhua Net.
The theme of this forum is "Forge ahead on a new journey and build a new era", aiming to give full play to the initiative of enterprises and entrepreneurs, build consensus on development, strengthen confidence in development, strengthen new momentum for development, help consolidate the foundation of economic recovery and development, and use new development concepts. In the new journey of high-quality development, we will demonstrate new responsibilities and new achievements.