Next Wednesday, the last assets of Camaïeu will be sold during a new auction.
In addition to the 2023 clothing collection, the sale will also concern the file containing the data of four million customers.
For a specialized lawyer, this type of transaction involves high risks.
We finish skinning the beast.
Next Wednesday, a new auction will concern the ready-to-wear brand Camaïeu, placed in compulsory liquidation on September 28th.
It will concern, on the one hand, the stocks of clothing and accessories from the 2023 collection, but also the intellectual property rights of the brand and its very large customer file.
It is for the latter that the problem of the confidentiality of personal data arises.
It's quite rare that a dead person gives you news.
Yet this is what awaits the four million customers registered in the file of the defunct Camaïeu company.
All the data they had entrusted to the good care of the ready-to-wear brand will indeed be sold to the highest bidder, during an auction organized by Mercier & Cie, on December 7, in Vendeville. , in the north.
However, on the brand's website, now inaccessible, we could read this in the section "Confidentiality of my personal data": "At Camaïeu, securing our customers' data is a priority.
This is why we put everything in place to guarantee you total confidentiality.
Similarly, with us,
none of your data will be transmitted to a third party or used for commercial purposes without your consent.
The whole nuance is in the end of the sentence.
An operation that “entails risks”
The resale of personal data falls within the scope of the GDPR, and this is where it can be problematic.
“In the context of a company that is closing, it is very complicated and the CNIL is very attentive to that”, explains to
20 Minutes
Me David-Joseph Atias, head of digital development at DJS Avocats.
According to him, “transferring data from one controller to another involves risks”.
Basically, to be in the nails, "the new data controller must contact all the persons concerned, in other words the consumers, to inform them of the use that will be made of their data, the means to secure them or even their rights over their data”, explains Me Atias.
The risk is great for whoever acquires the famous file.
In the event of a breach of the GDPR regulations, the CNIL “can impose penalties of up to 20 million euros, assures the lawyer.
And even beyond, since it can reach 2 to 4% of the turnover of the group that buys it.
This can therefore quickly become a poisoned investment, even if the upset price is relatively low, at 500,000 euros for all intellectual property and client files.
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