The small world of influence has had an eventful year, between investigations into the practices of Marc Blatta, shaky testimony from Magali Berdah and attacks from Booba.

To close the page and regain some stability, the Ministry of the Economy will organize a round table on December 9, in order to supervise the sector and protect consumers, indicates Bercy.

The practices of influencers, some of whom have accumulated millions of subscribers on social networks and have reached the rank of star among young people, can influence the consumption patterns of their audience through their opinions.

But the practices of the sector, already accused of encouraging overconsumption, are making a lot of noise for their opacity: remuneration by brands, risks of unfair competition, tax exile of influencers or accusations of scams.

A law in perspective?

On December 9, the "working meeting" of influencer agencies, platforms, advertisers, the Financial Markets Authority (AMF), the National Gaming Authority (ANJ) and, for the Ministry of 'Economy, the Directorate General for Enterprise (DGE), that of Public Finance (DGFiP) and Competition (DGCCRF), it was indicated to the cabinet of the Minister of the Economy Bruno Le Maire, confirming information from France Info.

“The idea is to get everyone around the table to work on different subjects”: taxation, consumer protection and support for influencers in their efforts, we said from the same source. .

“There is a need to support this new activity (…) to develop (it) in accordance with the rules of law, with respect for consumers, with respect for French tax legislation”.



This “first exploration” will be followed by consultations over the coming months and may lead to regulatory or legislative measures.

At the beginning of November, the ecologist deputy Aurélien Taché had tabled a bill to regulate the practices of the influencer sector.

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  • Economy

  • Bruno the Mayor

  • Economy Minister

  • Bercy

  • DGCCRF

  • Influencer

  • Social networks