Who made the World Cup mascot Raib? How much does it cost to buy it?

　　Sinonews Finance and Economics, November 27th (Chinanews Finance and Economics Wu Jiaju) The World Cup in Qatar is in full swing.

The mascot of this year's World Cup, La'eeb, who is called "Flying Wonton Wrap" by netizens, has also attracted widespread attention because of its cute appearance, and La'eeb's peripheral products are selling well.

　　Who made Raib's plush toys, figures and other peripherals?

How much can you buy it for?

On November 20, local time, the opening ceremony of the 2022 Qatar World Cup was held at the Gulf Stadium.

The picture shows the appearance of the mascot "Raib".

Who is making

　　"Made in China" shines brightly in this year's World Cup, among which many peripheral products of Raib come from Dongguan, China.

　　According to media reports, a manufacturer in Dongguan is responsible for the secondary development of the 2022 Qatar World Cup mascot Raib, designing and producing mascot plush toys, hats, 3D crystal key chains, figures, and official souvenirs such as resin lamps.

　　Looking back on the development process of Raib plush toys, the manufacturer Chen Leigang bluntly said that "it is very difficult and has high technical difficulty", because there are two core problems to be solved: one is to make Raib "without hands and feet" " stand up; the second is to reflect its flying dynamics in the plush craft.

　　Chen Leigang said in an interview with the media, "Because it is based on traditional Arab clothing, the overall image is similar to what people call 'wonton wrappers', so how to stand after making it into a figure or doll is a big problem. Not only that, auspicious The facial expressions and pose details of the characters have high requirements."

In a production workshop in Chashan Town, Dongguan City, Guangdong Province, workers stuff cotton into "Raib" plush toys.

Photo by China News Agency reporter Chen Chuhong

　　According to China News Weekly, Chen Leigang introduced that through process improvement and packaging design, these two problems have been solved, but the biggest problem is Raib's "nose bridge", and the three-dimensionality of the face is the design that has caused many manufacturers to withdraw from the competition. problem.

　　After in-depth research, the Dongguan team installed a small cloth bag inside the toy, filled it with cotton and stretched it tightly, so that Raib had a nose.

　　After Chen Leigang's company revised it eight times according to the opinions of the Qatar World Cup Organizing Committee, it was finally officially accepted and approved for production this year.

　　"The moment we got the approval, it was as happy as our company won the right to host the World Cup." Chen Leigang recalled.

　　On November 22, more than 100,000 "Raib" dolls were shipped to Doha, Qatar on a flight under the supervision of customs officers at Guangzhou Baiyun Airport, which is affiliated to Guangzhou Customs. This is the largest batch of exports at Guangzhou Baiyun Airport this year. World Cup merchandise.

In a production workshop in Chashan Town, Dongguan City, Guangdong Province, the machine inspects the quality of "Raib" plush toys.

Photo by China News Agency reporter Chen Chuhong

How about the price around "Raib"?

How are the sales?

　　According to a domestic e-commerce platform, the price of a 25cm boxed Raib plush toy is generally tens of yuan, and the price of a 40cm boxed Raib plush toy is generally more than 100 yuan.

Laib plush toys in bags are cheaper.

In addition, there is also a 10cm Raib plush keychain, the price will be lower.

　　The price of a Raib hand-made ornament with a main body height of 9cm is generally more than 100 yuan, and the price of a Raib hand-made ornament with a main body height of 13.5cm is generally around 300 yuan.

　　In some of these stores, the monthly sales of 13.5cm Raib hand-made ornaments have exceeded 1,000.

In other stores, the total monthly sales of Raib plush toys, hand-made ornaments, and the Hercules Cup are close to 10,000.

The screenshot is from a foreign e-commerce platform.

　　And on an e-commerce platform abroad, you can also see the surroundings of Raib.

The price of a 25cm boxed Raib plush toy generally ranges from more than $20 to more than $30, and that of a 40cm box generally costs more than $40.

The price of Raib's hand-made ornaments with a main body height of 9cm is around US$40.

Raib is "flying" into thousands of households

　　With the opening of the World Cup in Qatar, Raib also began to screen social media, and a fan who looked exactly like Raib became popular on the Internet.

At the same time, netizens have shared their own DIY Raib and their own COS Raib.

There are also many netizens who dress up their cats as Raib, and some netizens even make Raib into dumplings.

Screenshots from online videos.

　　According to the China Trademark Network, recently, a natural person Wang Moumou applied for the registration of the "Raib" trademark with an international classification of 19.

Su Moumou, a natural person, applied for the "Raib" trademark with International Classification 18 and 25.

At present, the status of the three trademarks is displayed as "Application Received".

Screenshot from China Trademark Network.

　　Previously, a company in Guangzhou applied for the registration of the "Raib" trademark with international classifications 35 and 41, but it is no longer available for inquiries.

　　Prior to this, a virtual currency called Raib was born.

　　Laib is coming into people's sight in various forms. Do you like this "Flying Wonton Wrap"?

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