On the 25th, when the year-end shopping season began in earnest in the United States, the number of customers visiting stores increased by 2.9% compared to last year, and Internet sales increased by more than 2%. It has become a shape that shows hardness.
In the United States, the 25th is the day after Thanksgiving, Black Friday, when all stores are said to be profitable, and the year-end shopping season has begun in earnest.
According to sensormatic solutions, which analyzes the retail industry, the number of customers who visited stores on the 25th increased by 2.9% compared to last year's Black Friday.
In addition, according to a survey by IT giant Adobe, online shopping sales on the 25th were 9.12 billion dollars, or about 1.27 trillion yen in Japanese yen, an increase of more than 2% compared to last year. It has become a shape that shows hardness.
On the other hand, it has been pointed out that consumers tend to prioritize food and other daily necessities and refrain from shopping for other items due to the impact of record inflation. The average daily discount rate was 31.8% for toys and 23.4% for electronics.
In the United States, the 28th, which is the Monday following Thanksgiving, is called "Cyber Monday", and discount sales will be held on online shopping on this day as well, and attention will be paid to whether personal consumption will continue to grow toward the end of the year.