Chinanews.com, November 25 (Xie Yiguan, reporter from China News Service) On November 25, the China Consumers Association released the 2022 "Double 11" Consumer Rights Protection Public Opinion Analysis Report, Fengchao, Bosideng, Shiseido and other companies were named by the China Consumers Association.

  Monitoring found that during this year's "Double 11" event, consumers frequently complained about five aspects: express service problems, promotional price disputes, product quality shortcomings, live broadcast sales chaos, and group buying safety concerns.

  The China Consumers Association stated that the focus of complaints about express service issues is mainly pointing to this year's "Double 11" express delivery "one fast and one slow": on the one hand, there is a sense of joy, "Pay the balance and wake up and the express has arrived home", on the other hand, there are also consumption. The reporter complained that "the online shopping mobile phone was told to wait for 30 days".

Among them, "the elderly were charged 55 yuan to pick up the courier in the Fengchao cabinet" and there were many public opinions.

  It is understood that during the "Double 11" period, an elderly man in his seventies in Hangzhou, Zhejiang went to Fengchao express cabinet to pick up the express. After entering the pick-up code, he was asked to pay 55 yuan.

The customer service of Houfengchao express cabinet stated that the 55 yuan paid by the elderly was the fee for purchasing the annual membership card.

  According to the China Consumers Association, judging from the performance of this year's "Double 11" public opinion, whether it is the platform's initiative to "optimize and upgrade" the service to "second delivery", consumers complain about "too late to hesitate and regret", or "online shopping mobile phones are told to Waiting for 30 days", "The elderly used the Fengchao cabinet to pick up the courier, and were charged a membership fee of 55 yuan", all of which show that the courier company has neither grasped the "timeliness" from the perspective of consumer satisfaction, nor is it reducing operating costs and services Carefully weigh compliance with laws and regulations.

  "Consumers complain about multiple dimensions of express services, which shows that platforms and express companies still have more room for intensive cultivation in terms of creating quality logistics services and improving consumer satisfaction." China Consumers Association pointed out.

  The report also cited some typical cases, including Bosideng’s flagship store’s suspected “Double 11” price increase first and then discounts, half of the inside pages of books purchased on Dangdang.com were printed and half were hand-written, and the online shopping paper draws 102 draws but actually only 70 draws. The merchant refused to compensate , Shiseido’s live broadcast room abnormal order caused controversy, consumers claimed that the mini-program group purchase of 100,000 yuan of goods had not been delivered, etc.

  The China Consumers Association believes that judging from the performance of this year's "Double 11", the price sales system is becoming increasingly transparent against the backdrop of slowing traffic dividends. Extremely sensitive.

The public opinion controversy reminds businesses that when trying new channels and methods such as live broadcast sales, they should also proceed from the perspective of maintaining their own brand image and consumer rights, make more prudent planning and decision-making, and implement measures more thoughtfully.

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