Integrate into daily life Scan the code and use it at any time With the "national standard" sharing economy is more standardized

　　Integrate into daily life, scan code and use at any time

　　With the "national standard", the sharing economy is more standardized (Online China)

　　Riding a shared bicycle at a subway station, borrowing a shared umbrella on a rainy day, renting a shared office for a temporary office, "scanning" a power bank when the phone is out of power...Unknowingly, the sharing economy has been integrated into daily life, meeting people's unforeseen needs at any time.

Recently, the "Guiding Principles and Basic Framework of the Sharing Economy", jointly led by the Development Research Center of the State Administration for Market Regulation and the China National Institute of Standardization, was officially released. This is also China's first national standard in the field of sharing economy.

What standards should China's sharing economy continue to develop?

This national standard for the sharing economy draws key points.

　　There is a "Carbon Reduction King" among the shared bicycles

　　At the United Nations Climate Change Conference held a few days ago on the theme of "Digital Carbon Neutrality and Carbon Emission Reduction at the Consumer End", a meituan shared bicycle "little yellow car" with the tail number 885 attracted the attention of the participants. The little yellow bike "in service" in Shanghai has been ridden by 1,337 people for 8,394 kilometers this year, with a carbon reduction of 0.45 tons. It is the "carbon reduction king" among shared bicycles in Shanghai.

　　According to estimates, the total number of shared bicycles and motorcycles in China has reached 22 million, providing users with 50 million riding services every day.

The development and promotion of China's shared bicycles and motorcycles has been at the forefront of the world, and the green and low-carbon travel services it provides provide a unique case for the global joint response to climate change.

　　In recent years, China's sharing economy business model has continued to develop and mature.

Since the concept of "sharing economy" was first proposed in the national "Thirteenth Five-Year Plan" in 2016, the Chinese government has continued to promote the development of the sharing economy.

The newly released "Guiding Principles and Basic Framework of the Sharing Economy" defines the sharing economy: the sharing economy is "an economic model in which resource providers and resource users share resources through platforms" and "the transaction object only involves the time-sharing use of the resources being traded". rights, without reference to their ownership".

　　A wide range of shared service formats not only bring consumers more convenient experience, but also become one of the innovative growth points of economic development.

According to the "China Sharing Economy Development Report (2022)" data released by the State Information Center, China's sharing economy will continue to show great development resilience and potential in 2021. The annual sharing economy market transaction scale is about 3,688.1 billion yuan, a year-on-year increase of about 9.2%; The scale of direct financing was about 213.7 billion yuan, a year-on-year increase of about 80.3%.

The per capita expenditure of online food delivery accounted for 21.4% of the catering consumption expenditure, a year-on-year increase of 4.4 percentage points; the per capita expenditure of online car-hailing accounted for about 8.3% of the travel consumption expenditure.

Paying for the sharing economy has become the daily expenditure of more and more consumers, and the growth of the sharing economy has become an important manifestation of the development of the digital economy.

　　Chen Yunpeng, director of the Technical Basic Research Department of the Development Research Center of the State Administration of Market Regulation and the main drafter of the "Guiding Principles and Basic Framework of the Sharing Economy", said that the sharing economy is one of the most active areas of economic innovation in China, and it is also one of the most vigorously supported by the state. One of the most typical business forms among new technologies, new business forms, and new models plays an important role in promoting technological progress, improving market efficiency, increasing market vitality, and driving more employment.

　　Give full play to the leading role of standards in the development of the industry

　　Sheng Chao, a citizen of Suzhou, rented a shared power bank while dining in a shopping mall. It lasted 1 hour and 16 minutes and cost 8 yuan.

On the social platform Weibo, "Shared charging treasure increased to 4 yuan per hour" once rushed to the hot search, and the price increase of shared charging treasure made many netizens call it "too expensive".

　　Shared charging treasure has climbed from the "1 yuan era" to "4 yuan per hour", and the monthly shared bicycle card has risen from less than 10 yuan to more than 30 yuan... The sharing service that should have "diluted costs and lowered prices" has expanded in scale At the same time, it bucked the trend and raised prices.

As the scope of the sharing economy continues to expand, problems and hidden dangers in the development of the industry have also emerged.

　　According to Wen Xingqi, deputy director of the China Industry-University-Research Cooperation Research Center of Wuhan University, the development of the sharing economy still faces some challenges.

First, the relevant industry norms are not sound enough, and the regulatory means and methods cannot keep up with the pace of the development of the sharing economy; second, the sharing economic platform is inherently monopolistic, and it is easy to form data resource monopoly and industry market monopoly; third, there are relatively prominent data security issues. Hidden dangers, such as excessive data collection or even illegal collection, data abuse, data leakage, etc.; fourth, industry innovation standards and upgrade directions are not clear enough, there are "pseudo-innovation" problems, and it is difficult to guarantee the sustainability of new technology development and business models .

　　"Guiding Principles and Basic Framework of Sharing Economy" not only clarifies the definition of sharing economy, but also provides a basis and reference for the development of relevant standards in the field of sharing economy.

"In the process of promoting the development of national standards in the field of sharing economy, an important principle is how to more comprehensively, extensively and accurately absorb the most common experience and people's expectations in the practice of China's sharing economy, so as to lead and standardize the high-quality development of the industry. To design the project and content of the standard from the perspective of the standard.” Chen Yunpeng said that as a general and basic national standard, the promulgation of the standard will be the next technical standard, management standard and method standard in the field of sharing economy. It is also conducive to giving full play to the role of standards in leading and technically supporting the healthy development of sharing economy norms.

　　Strive to achieve a win-win situation for enterprises and users

　　In response to various problems arising in the development of the sharing economy, China has continued to make efforts to standardize market order and promote system construction.

The "14th Five-Year" Digital Economy Development Plan issued by the State Council proposes that "in-depth development of the sharing economy" is an important content of the "Cultivation Project for New Formats of Digital Economy".

The "14th Five-Year Plan" National Informatization Plan issued by the Central Network Security and Informatization Committee proposes to promote the healthy development of the sharing economy and platform economy, encourage enterprises to open platform resources, promote the sharing of public cloud resources, and create a new driving force for shared production.

In 2021, the "Data Security Law", "Personal Information Protection Law", "Critical Information Infrastructure Security Protection Regulations" and the previous "National Security Law" and "Cyber ​​Security Law" and other laws and regulations will provide a basis for the establishment of systems related to the sharing economy. legal basis.

　　Wen Xingqi believes that the sharing economy is the product of the integration of technological innovation and business model innovation, and innovation and upgrading are the key to determining its development prospects.

In order to achieve a breakthrough in the sharing economy, it is necessary to reconstruct the profit logic, fundamentally think about and build a reasonable market positioning and sustainable business model in line with technology and market development trends, and further standardize the order of the sharing economy market; on the other hand, the scientific use of modern digitalization , Information technology means, establish a strong network channel based on a large number of users, deeply cultivate platform data, traffic, and scenarios, meet the pain points of market demand, reduce operating costs, and improve business performance.

In short, it is necessary to promote the high-quality development of the sharing economy and strive for a win-win situation for enterprises and users.

　　Industry insiders suggest that platform companies, users, and regulatory authorities should seek a new balance point to form a new situation where platform companies continue to improve their supply levels, users consciously care for shared consumer goods, and the regulatory system and industry self-discipline continue to strengthen, truly returning to the origin of "sharing". Realize the sustainable development of the industry.

　　Gaucho