The Paper reporter Sun Yan
Brokers have made new progress in the agency sales of personal pensions!
On November 24, The Paper learned that brokerage firms such as GF Securities (000776.SZ, 01776.HK) are conducting “grey tests” on industry platforms.
People in the industry believe that this is an important step forward for the personal pension fund business after the publication of the personal pension fund directory and sales agencies.
Previously, on November 18, the "Directory of Personal Pension Fund Sales Institutions" (as of November 18, 2022) issued by the China Securities Regulatory Commission showed that Huatai Securities (601688.SH), GF Securities, Guosen Securities (002736.SH), Industrial Securities (601377.SH) and other 14 securities firms were included in the list of the first batch of personal pension fund sales agencies.
Brokers carry out "gray test" for launching product transactions
In response to the opening of the gates, securities firms such as GF Securities are conducting "grey testing" of industry platforms.
The so-called "grey test" is to select a specific group of people for trial before a product or application is officially released, and gradually expand the number of trial users, so as to discover and correct problems in time.
In addition, a number of brokerages have also carried out preparations for the launch of business areas, the establishment of agency sales relationships, investment education and science popularization.
The person in charge of related business of Huatai Securities said that the ZhangLe Fortune Path APP has been launched in the "Pension Finance Zone", which provides services such as personal pension investment education, science popularization, and appointment functions. Personal pension services and rights contribute to national personal pension investment.
Industrial Securities stated that it has basically completed the staffing, system formulation, trading system and operation and settlement system development of the business; and has carried out personal pension investment and education activities through multiple platforms such as the pension zone and official public account, and created a series of pension special columns , to convey pension knowledge and long-term investment concepts to investors, guide customers to make reasonable plans, continue to invest, and hold for a long time, so as to effectively improve the level of personal pension security.
According to the introduction of Guosen Securities, the company has also made sufficient preparations for the implementation of the personal pension fund sales business from the aspects of publicity and promotion of investment education, business plan formulation, partner contact, system development and testing, etc.
In addition to the first batch of approved agency sales brokers, there are also brokers who are actively preparing for business development.
Ping An Securities stated that the company passed the acceptance test of the China Settlement Personal Pension Fund Industry Platform on November 18, and completed the test docking with the personal pension sales settlement fund supervision agency system.
"In the next step, our company will actively prepare for platform access related matters in accordance with China Settlement's requirements on access to personal pension fund industry platform related work arrangements, and at the same time work with cooperative banks to formulate follow-up plans."
It is reported that Ping An Securities has established an agency relationship with fund managers who have issued pension target funds in the early stage of preparing for the personal pension business.
For personal pension investment funds, the current manager has gradually established the corresponding Y share, and the company has also kept pace with it. It is also ready to introduce and put on the shelves the corresponding product share, so as to satisfy investors as soon as the gate opens. Personal pension investment needs.
The 100 billion blue ocean market is expected to open
With the opening of the "grey scale test", the brokerage agency sales of personal pension business is "on the verge of an arrow".
"The future market space for personal pension business is broad." Industrial Securities pointed out that according to the experience of overseas pension system reform, the third pillar personal pension in many countries has reached more than 30% of the total pension security system after vigorous development. Compared with my country's current No. 1 The scale of a pillar basic pension insurance exceeds 6 trillion yuan, and it is expected that the total amount of personal pensions in China will have a trillion-level market space in the future.
In the short term, if calculated based on 70 million potential participants in personal pensions, assuming that the initial participation rate is 10% to 100%, individuals pay personal pensions according to the upper limit of 12,000 yuan per year, and there will be 84 billion to 840 billion yuan per year Incremental investment funds.
Among them, what role will brokers play?
Ping An Securities believes that on the basis of the transformation from "seller" to "buyer", securities firms can give full play to their advantages in investment research and investment consulting to provide customers with professional selection of personal pension investment funds and effective and personalized allocation suggestions.
In addition, securities companies can also take advantage of the wide coverage of branch outlets to provide customers with more warm and attitudeful personal pension financial services, and establish pension-themed solutions based on customer needs.
"Compared with banks and third-party institutions, securities companies have stronger investment research capabilities and a strong investment advisory team. They can provide a series of professional wealth management services such as retirement planning and product allocation to give full play to their strengths and form their own business advantages. Improve customer stickiness." Industrial Securities further pointed out.
Huatai Securities also stated that it will give full play to the expertise of securities companies in investment research capabilities and strategic research, and continue to output pension policy introductions, interpretation of individual tax deferred, pension products Knowledge popularization and other investment education content, using short videos, graphics, live broadcasts and other rich forms, to carry out investor education activities around the theme of pension finance, to create online and offline integrated pension financial services.