Previously uninterested, now highly sought after, acquisition and sales prices are rising
Why did the new energy second-hand car market change from "cold" to "hot"?
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In the past two years, the new energy second-hand car market was relatively small, and both car dealers and consumers were cautious about it.
Nowadays, affected by the decline of subsidies and the sharp rise in raw material prices, many new energy vehicles have experienced two rounds of price increases.
Under the influence of various factors, the new energy second-hand car market, which was quite deserted before, is becoming increasingly popular.
"The cost of using electric vehicles is much lower than that of fuel vehicles. In addition, the price of new cars continues to rise, and it takes a long time to pick up the car. Second-hand new energy vehicles are also a good choice." In the second-hand car market, Mr. Zhang who chooses a car said so.
According to data from the China Automobile Dealers Association, in the first half of this year, the transaction volume of used new energy vehicles reached 156,000, a year-on-year increase of 36.4%, 24.5 percentage points higher than the growth rate of traditional fuel vehicles.
Guazi second-hand car big data shows that in October this year, new energy used cars had the highest transaction growth rate, with a year-on-year increase of 348.5%, which was more than 10 times the growth rate of fuel used car transactions during the same period.
In interviews over the past few days, several car dealers in Sichuan and Chongqing said frankly that in recent months, new energy second-hand cars have become increasingly scarce, and the purchase price and sales price have risen. The most worrying thing now is that they cannot find high-quality car sources.
New energy second-hand car market is booming
In the past two years, the new energy second-hand car market was relatively small, and both car dealers and consumers were cautious about it.
It is even considered a "hot potato", and people are generally afraid of smashing it in their hands.
"The Internet model of used cars has been iterated several times, but it has not effectively solved the problems of vehicle condition transparency and long transaction chains, which has led to a strong demand for users to obtain information on the second-hand car platform, and they are discouraged from purchasing actions." Mo Yuanming, a professor at Chongqing Technology and Business University, said, In the face of opaque information on non-standard products, the lack of value measurement and vehicle condition guarantee hinders the development of the used car industry.
The data shows that from 2019 to 2021, the conversion rate of new energy used cars will only increase by 1.5%.
Since the beginning of this year, many new energy vehicles have experienced two rounds of price increases due to the decline in subsidies and the sharp rise in raw material prices.
Against various backgrounds, the new energy second-hand car market, which was quite deserted before, is becoming more and more popular, and the purchase price and sales price are rising.
"Recently, more customers have come to the second-hand car market to inquire about the prices of popular models, and the circulation cycle of models has also been shortened. Some popular models can even be sold on the same day they are collected." Liu Hong, a second-hand car dealer in Chongqing, told reporters. , Since the beginning of this year, I have found that consumers' acceptance of new energy used cars has greatly improved, so I switched from fuel vehicles to new energy used car business.
Ren Haowen, a second-hand car dealer in Chengdu, has a deep understanding of the fact that new energy second-hand cars have gone from being ignored to being sought after by everyone.
More than two years ago, he stopped selling fuel vehicles, bet on new energy used cars, and established the first professional company dealing in new energy used cars in Southwest China.
Ren Haowen said that after transforming into a monopoly on new energy vehicles, he began to cooperate with online platforms such as Guazi used cars.
For some early buyers, buying a new energy second-hand car is a new thing, and they will worry about the condition of the car, battery, car machine and other issues.
However, the 7-day unreasonable return of the car provided by the platform and other guarantee services dispel the concerns of buyers and solve the trust problem, so that it is possible to sell the car to more than 20 cities across the country.
Now, in just two years, he has achieved good results in the sales of nearly a thousand new energy used cars.
Comprehensively break through the pain points of second-hand car transactions
"Since April, the decline in the new energy second-hand car market has narrowed month by month, and the volume and price have both risen significantly." Su Hui, executive vice chairman of the Tangible Market Branch of the China Automobile Dealers Association, said, mainly due to the central and local car consumption With the combination of stimulus policies, the auto market ushered in an accelerated recovery.
It is understood that the "Notice on Deepening the Comprehensive Application of Automobile Maintenance Data" issued by the Ministry of Industry and Information Technology last year clearly stated that through the establishment of the "Automobile Maintenance Electronic Health Record System", transparent transactions of used cars will be promoted.
Up to now, the file system has covered 31 provinces, autonomous regions and municipalities across the country, establishing "health files" for more than 150 million cars, covering 45% of the country's car ownership.
In particular, starting from August 1 this year, restrictions on the entry of small non-operating second-hand cars that meet the National V emission standards will be lifted nationwide, and the value-added tax on second-hand car sales will be reduced from 2% to 0.5%. The implementation of the policy of determining the attributes of car commodities has greatly promoted the free circulation of second-hand cars and the cross-regional operation of enterprises.
"For second-hand car dealers, the new policy has opened up the congestion point in the national circulation of second-hand cars. While increasing the number of car sources, it has also reduced acquisition costs and increased consumers' car purchase choices." Luo Lei, deputy secretary-general of the China Automobile Dealers Association He said that the 75% reduction in value-added tax in the used car industry will significantly reduce the circulation cost of used cars, and will also provide a better soil for the large-scale development of used car transactions.
According to the analysis of the China Merchants Securities Automobile Research Team, the two-year extension of the new energy vehicle purchase subsidy and purchase tax exemption policy will improve the cost performance of new energy vehicles and directly relieve the pressure on the profitability of auto companies. More large companies will grow rapidly, and dealer groups will Entering the second-hand car circulation field in an all-round way, there will be a large number of regular troops in the second-hand car market.
A unified national big data platform should be established
According to the "2022 Online Auction Report on Used Cars" released by Tiantian Paiche Big Data Research Institute, 43% of new energy used cars are less than 3 years old, while only 10% of fuel vehicles are within this age.
This means that new energy used car transactions will become one of the important trends in the used car industry in the future.
"Only when the circulation of second-hand cars is very smooth and efficient, can it help accelerate the purchase of new cars by the replacement population, and accelerate the replacement of existing car owners from traditional fuel vehicles to new energy vehicles, thereby promoting the continuous growth of new car consumption." Wang Xiaoyu, co-founder of Guazi Used Cars It is said that after the abolition of the national five-year migration restriction, the range of car sources that users can choose on the platform has directly expanded by 6 to 10 times.
With the help of online platforms such as Guazi, car dealers have realized the online purchase and sale of new energy used cars. The platform effect has begun to appear, the matching efficiency has begun to accelerate, and the original supply-demand dilemma has been completely improved.
As a highly "electronic" product, new energy used vehicles have completely different characteristics from traditional fuel vehicles in terms of value evaluation, product standards, and software upgrades.
Mo Yuanming suggested that we should take the opportunity of building a unified national market, improve relevant standards, accelerate the establishment of a unified national new energy vehicle big data platform, build a product chain traceability system, and promote the healthy development of the new energy second-hand vehicle market.
"We want to establish a nationwide service network, and the goal is to become a world-renowned second-hand car trading and service platform." Long Quan, chairman and CEO of Autohome, said that the second-hand car section of Autohome can provide car condition inquiries for B-end and C-end Services, including Chaweibao—the query report contains detailed historical maintenance records, maintenance records, mileage information, etc. By linking each node on the transaction link, the transaction of fuel used cars and new energy used cars is promoted into high-speed development period.
Li Guo