Rural revitalization is an important measure to consolidate and expand the achievements of poverty alleviation, and supporting agricultural and rural development and comprehensively promoting rural revitalization cannot be separated from the irrigation of financial water.
With the heart of "the greatest country", China Life fulfills the responsibility and mission of rural revitalization. With the theme of innovation and quality improvement, China Life actively builds and improves the working mechanism of "one China Life, promoting rural revitalization in a package" to promote the stable development of agriculture and increase farmers' income. Insurance functions, public welfare forces, and service advantages converge into financial power, and effectively play the role of the "leading goose" in the industry.
Continuing to build the "ballast stone" of rural revitalization
Rural revitalization is inseparable from agricultural development, and agricultural development requires intimate protection.
China Life focuses on industrial revitalization, bases itself on rural characteristic industries, adapts measures to local conditions, implements precise policies, actively explores innovative insurance products, and actively participates in industrial revitalization models such as "insurance + futures" and "insurance + technology" to help build a strong agricultural country and bring Chinese people's The rice bowl is firmly in his hands.
At present, China Life has set up more than 50,000 "Sannong" service stations in towns and villages across the country, selling more than 2,000 types of agricultural insurance products, covering various fields such as planting, breeding, forestry, etc., providing professional insurance protection for national agricultural production .
Since the establishment of the agricultural insurance business, nearly 140 million rural households have been provided with risk protection of nearly 4 trillion yuan through agricultural insurance.
The property insurance company under the group also matches appropriate agricultural insurance products for farmers according to local conditions, effectively supporting the stable production and supply of "rice bags" and "vegetable baskets".
For example, in Dongying, Shandong, hairy crabs in the Yellow River Estuary also have an exclusive "breeding comprehensive weather index insurance". When farmers suffer losses due to typhoons and heavy rainfall, China Life Insurance Company is responsible for compensation. Farmers can also reproduce.
After a heavy rainfall caused losses in July 2021, a local farmer used 3,114 yuan to insure himself on 222 acres of hairy crabs. The final compensation was 77,840 yuan, which recovered the cost loss. The insured area of farmers who tasted the sweetness has doubled this year some.
As of the end of September 2022, China Life Property & Casualty Insurance has piloted the complete cost and income insurance of the three major staple crops in 11 provinces, with a cumulative insured area of more than 4,500 mu, providing risk protection of more than 42 billion yuan.
In order to consolidate and expand the achievements of poverty alleviation, as of the end of September 2022, the life insurance company under China Life Group has developed 13 exclusive products including "China Life Rural Revitalization Group Term Life Insurance", covering accident, term life insurance, critical illness, medical expense compensation and other responsibilities, Covering the whole country and serving people who have been lifted out of poverty and who are prone to return to poverty, and landed in 16 provinces including Anhui, Guangxi, Guizhou, Qinghai, and Inner Mongolia; "Series of exclusive products, launched in 26 provinces and cities, with a risk guarantee of over 300 billion yuan.
In the past three years, China Life has served nearly ten million people who have been lifted out of poverty, provided risk protection of nearly one trillion yuan, and provided medical compensation of nearly ten billion yuan.
Continuous innovation stimulates the "strong momentum" of rural revitalization
Over the years, China Life has combined "needs of the country" and "aspirations of the people" with "what China Life can do", and actively integrated into the tide of the era of rural revitalization, and successively selected and dispatched more than 2,300 cadres to take root in the front line.
The helping cadres regard their hometown as their hometown and the affairs of the villagers as their own. Through field research, they sort out the pain points, difficulties, and blocking points of local industrial development, and implement policies according to the locality, spreading the truth to the vast land.
In Taobei Village, Wuhu City, China Life assisted cadres to help the village set up an ecological agricultural technology company, which gathered special delicacies from different villagers’ homes in the market to increase farmers’ income, and was affectionately called "the catcher in the rye" by the villagers; In the village of Shamalbagh County, the support cadres invited forest and fruit technicians to the village for technical training, improved the method of cherry planting that villagers were most concerned about, and became villagers' "good friends who talk about everything"; in Huichang County In Banling Village, the support cadres not only help the labor-intensive poverty-stricken households to transplant rice seedlings during spring plowing, but also actively expand online sales channels, recommending local characteristic agricultural and sideline products to the Guangfa Bank online mall, which has become a "year-old friend" of the villagers.
There are still many such touching and warm moments, which record the stories of the cadres in the village who measured with their feet, observed with their eyes, recorded with their pens, devoted themselves to it, and solved it with their hearts.
In recent years, China Guangfa Bank, a member of China Life Insurance Group, has innovatively launched the "Rural Revitalization Loan" product plan consisting of guaranteed loans, compensation loans, order loans, mortgage loans and other products. At present, more than 20 special agriculture-related loan products have been formed. And launched the "Rural E-loan" and personal "Huinong E-loan" full-process online products.
At the same time, implement the "special fund, exclusive channel, special authorization, exclusive interest rate, special fund product, due diligence exemption" and "five specialization and one exemption" measures in the aided areas, and give priority to guaranteeing the loan quota of the "rural revitalization loan" series products under the same conditions ; Introduced a loan service plan for rural contracted land management rights and forest land use rights mortgaged by small and micro customers, implemented preferential FTP support policies for inclusive agriculture-related loans and financial targeted assistance loans, and accelerated the promotion and implementation of the "Rural Revitalization Loan" series of products.
As of the end of September 2022, the balance of inclusive agriculture-related loans exceeded 19 billion yuan.
For a long time to explore the "new way" of rural revitalization
Qixi Tea Industry Co., Ltd. is located in Xiaying Village, Jianchi Township, Yunxi County, with an annual sales of black tea of more than 30 million yuan.
It is such a company that drives local development that also faced the risk of bankruptcy before.
"At the beginning, the company's survival was very difficult, and it faced a series of problems including factory construction and sales. Later, China Life found that our company had more prospects during investigation and research, and actively used its advantages in funds, customers, and channels to help Our agricultural products go to the whole country. The "China Life Qixi Tea" customized by both parties has also become our special product. In just a few years, the company has grown from a small workshop to the current scale. It can be said that China Life has given us a dose of " A booster." said Wang Huajian, chairman of Qixi Tea Industry Co., Ltd.
"Teaching a man to fish is worse than giving him a fish." In order to maintain the good results achieved in poverty alleviation and continue to increase people's livelihood and well-being, it is necessary to explore a "new way" for rural revitalization.
While increasing insurance protection and credit investment, China Life has given full play to the long-term advantages of insurance funds, continuously explored innovative investment assistance models, and adopted bond investment and equity investment to boost the development of the rural revitalization industry, gradually forming rural revitalization Industrial funds, themed asset management products, bond investment and other investment support models, through the "blood transfusion + hematopoietic" approach, enhance the ability to prevent returning to poverty.
As of the end of September 2022, China Life's rural revitalization stock investment scale exceeded 78 billion yuan. During the poverty alleviation period, it innovatively established a poverty alleviation fund system with a scale of 500 million yuan. Promote rural revitalization.
With the rural revitalization entering a new stage, China Life upgraded the "China Life Danjiangkou Green Poverty Alleviation Industry Fund" created during the poverty alleviation campaign to the "China Life Beautiful Village (Danjiangkou) Industry Fund" to extend the duration of the fund, accelerate market-oriented transformation, and introduce External high-quality market entities connect with the superior resources in the aided areas, and make breakthroughs in the ability of funds to integrate operating resources.
At the same time, the "China Life (Yunxi) Education Poverty Alleviation Fund" was upgraded to "China Life (Yunxi) Rural Revitalization Fund", the fund scale was increased from 30 million yuan to 50 million yuan, and the coverage of funding was expanded to Yunxi County Local education, rural medical workers, rural revitalization and entrepreneurial leaders, and poverty alleviation industries created by returning youths have stimulated the enthusiasm of Yunxi students and migrant youths returning to their hometowns to start businesses, activated rural resources, broadened the industrial dimension, and optimized the tertiary industry. Integration, to provide strong support for promoting the overall revitalization of the countryside.
The key to rural revitalization lies in the people and the key.
China Life will continue to fulfill its responsibilities as a financial central enterprise, give full play to the comprehensive financial advantages of the coordinated development of the three major business segments of insurance, investment and banking, devote itself to the work of "agriculture, rural areas and farmers" with more enthusiasm and high fighting spirit, and strive to write a new era step by step. A new chapter in the era of rural revitalization.