China News Service, November 25. According to the WeChat public account of the Supreme People's Procuratorate, November 25 is the "International Day for the Elimination of Violence Against Women".
Among them, the "Jiangxi Province Zhangshu City People's Procuratorate Supervises and Rectifies Vulgar Advertisements Belittles Women's Personality Administrative Public Interest Litigation Case" shows that on August 1, 2021, a company in Jiangxi Province entrusted a technology company to provide a series of personal care products for women. Operation, planning, promotion, sales and other services.
On April 30, 2022, when the technology company promoted and sold the product "Fuyanjie Hyaluronic Acid Rose Nourishing Lotion" in the official flagship store of Tmall Fuyanjie, it used a lot of vulgar, vulgar, and kitsch terms in the advertisements on the product details page , belittling women's personal dignity, resulting in bad social impact.
On May 23, 2022, the People's Procuratorate of Zhangshu City, Jiangxi Province (hereinafter referred to as Zhangshu City Court) filed an administrative public interest litigation case according to law, and obtained evidence materials such as the production and sales of the products involved in the case, and the production and release of advertisements, and found out the basic facts of the case.
On June 20 of the same year, the Zhangshu Municipal People’s Court presided over a public hearing, which mainly focused on the illegality and harmfulness of the advertisement involved, as well as the necessity of issuing procuratorial recommendations. The hearing staff agreed that the advertisement contained vulgar and misleading content, which has harmed the rights and interests of women, it is necessary to formulate and issue procuratorial recommendations to urge administrative agencies to perform their duties.
After the hearing, the Zhangshu Municipal People’s Court publicly announced the service of the procuratorial proposal to the Zhangshu Municipal Supervision Bureau, suggesting that it fully perform its supervisory duties in accordance with the law, promptly investigate and deal with illegal advertisements that violate social good customs such as belittling and insulting women’s personality, and Supervise and urge enterprises to effectively eliminate adverse social impacts on women.
After receiving the procuratorial suggestion, the Zhangshu Municipal Supervision Bureau performed its duties in a timely manner according to the law, interviewed the heads of relevant enterprises,
ordered the products involving vulgar advertisements to be removed from the entire network, and imposed 800,000 yuan and 500,000 yuan on the two involved enterprises respectively. administrative penalties
.
At the same time, key inspections were carried out on items related to advertising release, product approval and filing of business units in the jurisdiction, and more than 200 law enforcement officers were dispatched to inspect more than 300 business entities of various daily chemicals, medical devices, and medical products, and a total of cases were filed. Investigated and dealt with 4 cases of illegal advertisements, and ordered more than 10 enterprises to make rectifications; issued the "Reminder and Warning Letter to Standardize Commercial Marketing Publicity" to production enterprises, advertisers, advertising operators and advertisement publishers in the city, guiding enterprises to establish correct value orientation, and earnestly implement to legal business.
At present, the company involved in the case has actively cooperated with the rectification, removed the relevant products according to law, and
investigated the responsibility of more than 20 relevant personnel involved in the case through dismissal and salary cuts
.
In response to the loopholes in corporate supervision reflected in the case, actively carry out compliance construction and improve the construction of rules and regulations.
A company in Jiangxi specially added a corporate compliance manager post, formulated and improved the company's publicity management rules and regulations, and actively adapted to the needs of market-oriented and legalized development.
It is worth mentioning that Fuyanjie's official Weibo issued an apology letter on May 20 this year, apologizing for the inappropriate content on the product display page of Fuyanjie's official flagship store that disrespects women.
"We accept all criticisms of Fu Yanjie humbly." The apology letter stated that the company has set up a special team to remove related products from the shelves in an all-round way, carry out self-examination and self-correction, and deeply reflect on it to prevent similar situations from happening again; Actively cooperate with the investigation of the competent authority.
(China New Finance and Economics)