China News Service, November 26th (Zuo Yuqing, Zhongxin Finance and Economics) From "Is it okay to change the mattress?" to "The mattress is burned." Netizens of "Leziren" never expected that a seemingly ordinary mattress would become the "protagonist" in this dispute and stole the limelight.

  What kind of mattress is this?

Celebrity fights lead to "sky-high price mattresses": the most expensive 3.9 million

  After dominating the World Cup rankings for many days, Wang Xiaofei's "Crazy Literature" recently rushed to the top of the hot search list. In a series of related hot searches, Wang Xiaofei asked the big S to change, and was sent by the big S on the anniversary of the divorce. The "luxury mattress" of S Hotel accidentally aroused the crowd of netizens.

  Soon, some netizens broke the news that this mattress, which caught the attention of people who eat melons, is from the Swedish handmade bedding brand Hästens, and it is a high-end luxury product with a price close to 2 million.

  On November 23, the day the mattress was finally destroyed, Hästens' official Weibo reposted the flame-retardant test of its own brand mattress, implying that the mattress would not burn.

In the end, Wang Xiaofei's mattress was cut open by the staff with a knife, and finally pulled away by the recycling truck.

On November 23, Hästens' official Weibo reposted the flame-retardant test of its own brand mattress, implying that the mattress would not burn.

  "It is true that grass has been planted on the mattress, but it is so expensive." "A mattress is worth a suite, the world is uneven." Some netizens who watched the mattress dismantling process said.

  The "mattress battle" has come to an end. Although the mattress has never been confirmed to be Hestens' "true body", the high-end mattress has undoubtedly opened the "door to a new world" for netizens.

  According to the official website of Hästens, the brand was founded in 1852 and has 23 stores in China.

Its selling point is the use of natural materials and handmade methods, for example, its classic 2000T filling is mainly: horsetail hair, cotton and wool.

  Hästen’s sales staff introduced to Zhongxin Finance that, taking the specification of 180*200 as an example, the price of mattresses of this brand ranges from 160,000 to 460,000 yuan, and the most expensive model can reach 1.9 to 3.9 million yuan.

  However, regarding the netizen’s claim that Hästens mattresses can query usage records and users’ physical conditions through the mobile app, Hästens sales staff responded that, except for some styles that can be adjusted in height, there is no similar smart function.

Behind the high-end mattress: more technology can sleep better?

  "Now there are many kinds of mattresses." For Xiaoyu (pseudonym), who has bought a house and is renovating, the price of Hestens mattresses is staggering. Even the most expensive mattresses of domestic brands are not as expensive as Hestens A fraction of the mattress.

  Even so, the price of mattresses on the conventional market is not cheap in Xiaoyu's opinion.

"Although there are a few hundred yuan, but the slightly better ones cost thousands of yuan, and many expensive ones cost tens of thousands of yuan. From filling materials to surface fabrics, there are many messy technologies."

  The high-tech high-end mattress bears the figures of countless people who cannot sleep.

According to the "2022 White Paper on Chinese National Healthy Sleep" issued by the China Sleep Research Association and other organizations, nearly 3/4 of the respondents have had sleep disturbances, and difficulty in falling asleep has become the number one problem.

Many young consumers with insomnia have begun to regard having a good mattress as an important part of having a good sleep.

A classic mattress on display on Hästens' official website.

Screenshot from Hestens official website.

  With the development of the domestic mattress industry from extensive to mid-to-high-end refinement, many brands have mastered the "consumption code" and focused on "sense of technology" and "intelligence", and their product positioning has also changed from simply selling beds. Pads turned out to sell "healthy sleep."

  Zhongxin Finance noticed that the current high-end mattresses are mostly sold with anti-bacterial and anti-mite, moisture-absorbing and breathable, single-bag springs, imported natural latex, and low formaldehyde content. Physiotherapy" and other promotional slogans.

  According to media reports, some people in the industry have previously pointed out that the promotional banners of "negative ions", "far infrared", "technological rays", "antibacterial and anti-mite", "gold density materials", and "space resin" are all "IQ Tax", any mattress product has no so-called health care function.

  And the "dream love pad" in everyone's mind is not as perfect as the price.

According to the recall news released by the Beijing General Administration of Market Regulation on September 26, due to the lack of Chinese instructions for some products, consumers may misuse or abuse them, and there are certain hidden risks.

Hästens recalled

2,872

mattresses .

  For people who suffer from insomnia at night, perhaps healthy work, rest and eating habits are far more useful than "sky-high priced mattresses".

(Finish)