In the first three quarters, the market size exceeded 5 trillion yuan
Information consumption is thriving
Home furnishing companies’ personalized whole-house customization systems are favored by consumers; new high-performance portable computers that focus on professional e-sports have achieved record sales; logistics companies have launched digital and intelligent supply chain agricultural service projects to help high-quality agricultural products go out of the mountains… …
Not long ago, the Ministry of Industry and Information Technology released a list of new information consumption demonstration projects in 2022. 151 new products and services stood out, covering different aspects of people's daily lives, reflecting the vigorous development of information consumption in my country.
As a rapidly growing, innovative and widely radiating consumer field in China, information consumption has become a key driving force for the market to expand domestic demand and promote industrial upgrading.
According to data from the Ministry of Industry and Information Technology, in the first three quarters of this year, my country's information consumption exceeded 5 trillion yuan, and its role in stabilizing economic growth has become increasingly significant.
Online and offline integration, mid-to-high-end products go deep into life
Wearing a VR (virtual reality technology) all-in-one machine, the user can remotely play a game of table tennis with friends in another city.
Good interactivity and immersion bring consumers a new experience.
"The evolution of intelligent products such as VR terminals has further stimulated the innovation and development of new formats." Yi Xuan, head of the consumer market of smart wearable device company PICO, said that the company has built more than 200 experience zones in various places.
Smart sports bracelets display students' heart rates in real time, and sports test results are broadcast on the spot... With the help of artificial intelligence technology, smart education has made new progress.
In Kaiping District, Tangshan, Hebei, the smart playground system independently developed by HKUST Xunfei has been implemented in 5 local schools. By innovating traditional physical education teaching and examination models, it can effectively reduce the teaching burden and improve teaching efficiency, and at the same time explore the potential of a smart campus. Diverse applications.
The forms of digital entertainment continue to expand, and the popularization of public service models is accelerated.
"With the accelerated popularization and popularization of next-generation information technologies such as 5G, artificial intelligence, and the Internet of Things, the integration of information technology and entertainment, cultural tourism, education and training, medical and health and other fields has deepened, and the quality and expansion of information consumption have been continuously promoted." In China According to Zhang Li, deputy chief engineer of the Policy and Economic Research Institute of the Institute of Information and Communications Technology, the current development of information consumption is showing new characteristics——
From the perspective of business format, the new scene of online and offline integration shows great potential.
The services provided by platforms such as online shopping and online food delivery have effectively compensated for physical contact consumption; new formats such as online fitness and cloud exhibitions have provided support for the continuous recovery of consumption; new scenarios such as distance education and Internet medical care have provided support for Public services are guaranteed.
In terms of products, mid-to-high-end products for new consumption have penetrated into the lives of the masses.
On the one hand, new products continue to be upgraded to higher performance, and the user experience of new smart hardware such as wearable devices continues to improve.
On the other hand, intelligent transformations in traditional fields are emerging one after another. Smart home products are transitioning from single-point intelligence to whole-house intelligence. Educational intelligent hardware such as intelligent work lights and wrong-print printers are developing in a direction of diversification and integration.
The integration of the new generation of information technology and the economy and society will continue to deepen, and new consumption hotspots will continue to form, and the industrial scale of information consumption will continue to expand.
According to the "Report on the Development Trend of China's Information Consumption (2022)" (hereinafter referred to as the "Report") issued by the China Academy of Information and Communications Technology, 5G commercialization drives the rapid development of new services such as VR/AR and virtual shopping, and superimposes the accelerated popularization of new smart terminals. By 2025, it is expected to drive the information consumption market to reach 8.2 trillion yuan.
The scale of consumer groups continues to expand, and the ability to supply content continues to improve
Looking at the growth curve of my country's information consumption in recent years, the market size has increased from 2.8 trillion yuan in 2014 to 6.8 trillion yuan in 2021. In the first three quarters of this year, it has further expanded to 3.24 trillion yuan in the first half of the year. More than 5 trillion yuan.
Why does information consumption achieve rapid growth?
——Consumer groups continue to expand and extend to both ends.
At present, the number of netizens in my country has exceeded the 1 billion mark, and the Internet penetration rate has reached 74.4%.
According to Zhang Li, on the one hand, the young people use the Internet more deeply, and their high reliance on the mobile Internet will continue to consolidate their online consumption habits; , and my country's acceleration of the aging and barrier-free transformation of smart terminals, the coverage of information consumer groups is expected to further expand.
——Continuous improvement of content supply capacity and continuous enhancement of willingness to pay for information.
With the expansion of information receiving carriers from computers and mobile phones to new terminal devices such as smart cars and smart speakers, information consumption application scenarios are accelerating to penetrate and extend to the field of life.
At the same time, the willingness to pay for content has gradually increased.
The "Report" pointed out that with the continuous subdivision and diversification of content products on major platforms, the continuous expansion of payment groups, and the gradual formation of payment habits, the scale of the information consumption market will be further expanded.
—— Policies are favorable one after another, and the development environment for information consumption is constantly optimized.
In April this year, the General Office of the State Council issued the "Opinions on Further Unleashing Consumption Potential and Promoting Consumption Sustained Recovery", emphasizing the need to expand and upgrade information consumption.
In August, the Ministry of Industry and Information Technology organized the selection of 151 new information consumption demonstration projects, and explored and formed a number of benchmark projects and development models with promising development prospects and strong demonstration effects.
"The combination of long-term guidance and short-term stimulation, the combination of online consumption and offline experience, the combination of infrastructure investment and platform sinking will accelerate the release of new potential for information consumption and continuously expand new space for information consumption." CCID Think Tank Xinsoft Institute Xu Xu, director of the Information Technology Development Research Office, said.
Still need to increase technology research and development to stimulate consumption willingness
How can information consumption continue to boost economic growth and improve people's livelihood, and inject a steady stream of new impetus into high-quality development?
Increase technology research and development to promote the formation of high-quality supply.
"Promoting product iteration through technological innovation can win the favor of consumers and continue to expand the information consumption market." Yi Xuan introduced that this year the company began to set up a data laboratory to lay out cutting-edge technologies in the industry in the long-term, and at the same time cooperate with upstream and downstream suppliers in the industry chain to promote VR. Product upgrades, the newly released new generation of VR products will achieve a substantial improvement in hardware configuration.
To promote the formation of high-quality supply, it is necessary to increase investment in new technologies and accelerate the intelligent and personalized upgrade of consumer electronics products.
According to reports, in the next step, the Ministry of Industry and Information Technology will focus on improving key core capabilities and accelerate breakthroughs in key information technologies such as cloud computing and blockchain.
Stimulate consumption willingness and guide the release of new consumption potential.
Zhang Li believes that it is necessary to encourage local governments and various enterprises to accelerate the replenishment of consumption by issuing information consumption vouchers and other models.
At the same time, by selecting a batch of "information consumption + rural revitalization" demonstration projects, summarizing and forming experience and practices that can be replicated and promoted, and promoting Internet companies and other market entities to provide rural residents with richer and better information services and products, Accelerate the expansion of sinking markets.
Promote the construction of information consumption experience centers, and accelerate the digital transformation of existing commercial blocks and other scenes... In recent years, the construction of information consumption demonstration cities has been accelerated, and it has continuously led the formation of new hot spots for information consumption.
In the next step, the Ministry of Industry and Information Technology will establish and improve the long-term evaluation and dynamic management working mechanism, encourage qualified local organizations to carry out on-site experience exchange activities in the construction of demonstration cities, and continuously increase support for the construction of information consumption demonstration cities and experience promotion.
Our reporter Han Xin