Strictly check the authenticity and compliance of the operators who settle in, prevent fraudulent gangs from entering the house, and ensure that the legitimate rights and interests of consumers are basically guaranteed. This is the most basic bottom line

　　According to The Paper, not long ago, Ms. Wang, a Shanghai citizen, encountered a "sky-high" toilet dredging fee. A toilet dredging cost nearly 5,000 yuan.

Although Ms. Wang was suspicious, she had no choice but to admit it when she saw the price of dredging agent on Taobao's "official store".

When she first searched on 58.com, the door-to-door exercise was obviously only 70 yuan.

　　A bottle of dredging agent, which costs only 4 yuan, was sold for 400 to 500 yuan in the hands of these maintenance workers; several bottles are consumed at a time, and it can cost thousands of yuan or even tens of thousands of yuan to unclog a toilet... According to the case released by the police Look, these acts of profiteering under the banner of dredging pipelines are really staggering. They even formed a professional gang to divide the labor, and the amount involved exceeded 6 million yuan.

Under the "operation" of the gang, consumers often need to pay 3,000 to 5,000 yuan for plumbing services, and the maximum order is as high as 19,000 yuan.

　　I believe that many people have similar experiences in domestic services such as plumbing dredging.

Their deception methods are not very clever. First, they advertise at a low price on the Internet platform to attract customers. During on-site maintenance, they use information asymmetry, or deliberately pay consumers off, and use a lot of dredging agents.

There is no forced buying or selling in the whole process, but under the packaging of fraudulent words, consumers are easily deceived.

　　At present, these fraud gangs have been "one-pot" by the Shanghai police, but what is more worthy of reflection is why scams like sky-high maintenance fees are always banned on Internet platforms?

What kind of responsibilities should an information publishing platform like 58.com bear?

　　In this case, there is a particularly unbelievable detail. The company involved in the case investigated by the police not only conducted publicity on the 58 Tongcheng platform openly, but also ranked very high in the search results of keywords for local pipeline dredging.

　　Regardless of whether such search results are the result of paid bidding rankings or not, the platform allows fraudulent gangs to operate and fails to fulfill the basic review and check obligations.

　　In fact, 58.com’s information review mechanism for settled companies has been criticized by consumers for a long time.

When fraudulent behavior occurs in merchants, the platform naturally cannot cut it.

Taking the E-Commerce Law as an example, it clearly mentions that the e-commerce business platform shall verify and register "the operators who provide services submit their identity, address, contact information, administrative license and other real information".

　　It is the most basic bottom line to strictly control the authenticity and compliance of the resident operators, prevent fraudulent gangs from entering the house, and ensure the legitimate rights and interests of consumers are basically guaranteed.

However, judging from the ranking of the above search results, the platform not only puts its main responsibility in vain, but is suspected of forming a community of interests with fraudulent companies.

　　It is worth mentioning that this is not the first time that 58.com has had an accident due to insufficient review of the operators.

For example, at the beginning of this year, it was punished by the Chengdu market supervision department because it failed to fulfill its review obligations.

　　Frequent "accidents" and repeated admonitions are not corrected. To put it bluntly, it is out of interest considerations.

On the one hand, as mentioned above, commercial benefits can be obtained by paying for promotion and exposure to the resident operators; on the other hand, the extensive review process itself can also reduce the human input and operating costs of the platform and increase profit margins .

　　However, no matter whether the platform is intentional or unintentional, allowing fraudulent gangs to solicit customers on the platform and make a living for profiteering has seriously violated the legal rights of consumers and is also destroying the Internet business ecology.

In this regard, while severely punishing fraudulent gangs, Internet platforms should also be strengthened to increase the cost of violations of laws and regulations, forcing platforms to strengthen audits and clean up fraudulent companies.

　　In addition, the platform must be reminded that reducing audit costs and even binding the interests of fraudulent gangs can certainly bring benefits, but this is essentially a kind of fishing in the wild, using overdraft word-of-mouth in exchange for short-term benefits.

After dredging thousands or tens of thousands of yuan at a time, which consumer would dare to use your platform after being cheated once?

　　Chengdu Commercial Daily-Red Star News special commentator Xiong Zhi