It aims to become 30% in the future, compared to 70% currently
“Etisalat by E&”: shifting focus from “telecom revenue” to “digital services”
“Etisalat from E&”: The most prominent areas that are offered to companies focus on cloud transformation, the Internet of Things and the fifth generation.
From the source
The company, "Etisalat from E&", stated that it is currently planning to expand the company's revenues from digital and investment services, in return for the revenues of communications services during the coming period.
Raji Magdy, Senior Vice President of Institutional Sales at E&E Communications, said, “The company intends, during the next few years, to convert the percentage of revenues from corporate and individual business to become only 30% for communications services, instead of 70% currently, in exchange for Expanding the rates of returns for digital and investment services.
Magdy indicated, on the sidelines of a press conference held by the company yesterday in Dubai, with corporate partners to announce the latest developments and changes in the company's structure and strategy, and the role of new solutions in enhancing corporate business during the next year, that «companies that will not attempt to expand and develop fully digitally, with a model Its business within two years will not succeed in accordance with the standards of the new economy.
He explained that “about 80% of the industries’ technology needs will focus during the near future on two main areas, which are cloud computing and artificial intelligence, due to digital transformation and changing business needs, which makes us work to enhance our capabilities in these two technologies.” And that is through acquisitions that we will make.”
Magdy pointed out that «the most prominent areas that the company will focus on during the next stage, will be by taking steps to enhance the opportunities for companies to benefit from two areas: the first is metaverse technology, especially industrial ones, which we believe will have a role in the activities of sectors, such as health and training, With a focus on (digital twins) that create virtual environments that simulate the real world, and through which faults can be predicted and problems addressed, which saves companies a lot of time and effort.
The second is sustainability, in conjunction with the UAE's hosting of the (COP 28) climate conference next year.
In turn, Abdullah Al-Ahmad, Senior Vice President of the Government Institutions Sector at E&M, said, “Technology, especially the technologies of the Fourth Industrial Revolution, will reshape business models. Today, many real estate, banking and insurance companies have turned into technology companies, for example. .
Today, we are communicating with partners to inform them of the advanced opportunities and solutions offered by the company.”
He stated that "the most prominent areas that are offered to companies are concentrated in cloud transformation, the Internet of Things, the fifth generation and (Web 3.0), machine learning, artificial intelligence, and others," pointing out that "we are also working to enhance our cybersecurity solutions."
• Companies that will not try to expand and develop fully digitally, with their business model within two years, will not be successful according to the standards of the new economy.
• 80% of industries' technology needs will focus during the next phase on cloud computing and artificial intelligence.
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