Sales focus on enhanced smart technologies and "high definition".
The market is witnessing a demand for large screens
Screens measuring 65 and 75 inches are among the highest demand today.
Photography: Ashok Verma
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Officials in companies supplying and trading electronic devices confirmed that the market is currently witnessing a remarkable demand for large-size TV screens (65 inches and above), which are enhanced with smart technologies, with sales growth rates ranging between 25 and 30%.
They explained to «Emirates Today» that the demand, which began gradually since the beginning of the fourth quarter of this year, came with the support of consumers, restaurants, cafes and hotels, in preparation for the activities of the FIFA World Cup and the winter tourist season, expecting the continuation of the pace of demand for screens during next period.
Big order
The head of the visual display department at Samsung Gulf Electronics, Nikola Aksentvich, said that the local market is currently witnessing great demand for TV screens, which is concentrated in large sizes, especially 75 and 85 inches.
He attributed the demand to the preparations of consumers, in addition to restaurants, cafes and hotels, for the expected World Cup events, as it was one of the motivating factors in the screen markets, especially in light of the upgrade of screens, and the purchase of modern models with smart technologies that run various content services applications, in addition to high-definition screens. 8K, expecting continued demand in the coming days, which will boost sales growth during the last quarter of this year.
Sales growth
For his part, Majid Khan Niazi, director of digital marketing in the Middle East and Africa region at TCL International Electronics, said that the fourth quarter of this year 2022 records a gradual increase in the demand for sales of TV screens, pointing to a growth rate of 25%. % so far, as a minimum in screen sales compared to the previous third quarter.
He attributed the remarkable growth in demand for television screens to the approaching FIFA World Cup, the start of the tourist season, the organization of many events and festivals, as well as discounts in the country's markets, and the strong demand from hospitality establishments of all kinds, and from consumers themselves.
In response to a question about the most requested sizes for screens, he said that the demand “currently is highest in the market is concentrated in screens measuring 65, 75 and 85 inches, with a growth in sales ranging between 25 and 30% compared to November 2021,” noting that the market is also witnessing a remarkable demand for screens from Measures 98 inches.
He emphasized that 90% of the current demand is concentrated on screens enhanced with smart technologies, with advanced operating systems and advanced application interfaces, pointing out that loudspeakers and display devices are also witnessing demand rates, in varying proportions.
Big screens
In the same context, the sales manager at outlets selling electronic devices in Dubai, Mohammed Mansour, agreed that the approach of the World Cup and the winter tourist season supported the demand for television screens at rates that reached, during last October and this November, about 30% compared to the time period. The same is from 2021.
He added, "It is expected that the pace of demand will continue at greater rates during the coming period, whether by consumers or restaurants and cafes," pointing out that screens measuring 65 and 75 inches are among the highest demand now.
high demand
The director of the “Eros” Electronics Group, Mohamed Badri, confirmed that the demand for screens with large sizes is currently recording high demand rates and in varying proportions, with the support of the approaching World Cup activities, and a large number of consumers tended to upgrade their old screens to other modern smart models and sizes. Significant, expected sales growth in greater proportions during the coming period.
30%
growth in TV screen sales since the beginning of the fourth quarter.
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