Juli COP27 "Strengthening Climate Communication and Promoting Public Participation in Energy Transition" Symposium Successfully Held

Domestic and foreign experts discuss climate communication and tell the story of energy transition

——Juli COP27 "

　　Chinanews.com, November 17th. On November 14th local time, the Energy Foundation held a symposium on "Strengthening Climate Communication and Promoting Public Participation in Energy Transition" in Sharm El Sheikh, Egypt.

Experts from a number of professional communication organizations and media at home and abroad discussed this topic and shared their thoughts and practices on climate communication.

　　Zou Ji, CEO of the Energy Foundation and President of China, said in his opening speech that carbon neutrality and social and economic development are mutually reinforcing, and that effective communication to strengthen the correct understanding of the concept of carbon neutrality in the whole society is the key to promoting low-carbon transformation. necessary conditions for development.

Zou Ji, CEO of Energy Foundation and President of China, delivered a speech.

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　　Jing Hui, Director of the Strategic Communication Project of the Energy Foundation, introduced the current situation of China's climate and energy communication, and analyzed the construction and development of topics such as energy security and energy transition in media communication.

She said that China must not only promote the realization of the dual-carbon goals, but also balance social and economic development. Telling the story of promoting growth with low carbon is an important task of climate energy communication.

Jing Hui, Director of the Strategic Communication Program at the Energy Foundation.

　　Next, Yu Lan, Deputy Editor-in-Chief of China News Service, Aarti Khosla, Network Director (Asia) of the Global Strategic Communication Committee, and Maureen Heydt, Assistant Director of Communication and Outreach at the Center for Global Development Policy Research at Boston University, shared their views on energy transition communication. comminicate.

　　In her video speech, Yu Lan emphasized China's positive actions to address climate issues, and shared her personal experience and views on how to better deal with energy and environmental protection issues.

She said that the cases of smog control in London and Beijing show that a society's common commitment, attitude and behavioral changes can effectively help improve climate issues.

Facing the uncertainty of environmental changes, what we can be sure of is that we need to continuously improve the industrial structure and energy transformation, and focus on behavioral changes at the social level.

We need to overcome differences as soon as possible on the climate issue, reach a consensus, and jointly promote the improvement of the climate environment.

Yu Lan, deputy editor-in-chief of China News Service, made a speech.

Image source: video screenshot

　　Aarti Khosla believes that low-carbon development has become the mainstream narrative in Asian countries.

She said that Asian countries are increasingly aware of the importance of renewable energy investment from an economic point of view.

A survey of 500 institutional investors in Asia found that concerns about climate change have influenced 71% of respondents to change their investment strategies to varying degrees; Negative attitudes toward investing have grown.

Aarti Khosla, Network Director (Asia), Global Strategic Communications Council.

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　　Maureen Heydt discussed the issues and prospects of China-Africa energy transition cooperation communication.

She said that renewable energy has a lot of room for development in Africa. The clean energy cooperation between China and Africa should be communicated and disseminated more actively and pragmatically, so as to mobilize all parties to better promote Africa's energy transition and boost the epidemic situation. economic recovery and development in Africa.

Maureen Heydt, Assistant Director of Communication and Outreach at Boston University Center for Global Development Policy, delivered a speech.

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　　Subsequently, Tian Chengchuan, Director of the Publicity and Education Center of the Ministry of Ecology and Environment, Zeng Fanxu, Professor of the School of Journalism and Communication of Tsinghua University, and Amiera Sawas, Director of the Climate Outreach project and research, under the theme of "Building a Deeper and Stronger Connection between Humans and Climate Action", Share experiences on promoting public participation in low-carbon transition.

　　Tian Chengchuan said that to promote public participation and help low-carbon development and energy transition, efforts should be made to continue to promote the following three aspects.

First of all, it is necessary to promote public participation in the formulation of relevant laws and policies and the supervision of their implementation. Professional institutions can provide advice and suggestions, and openly solicit opinions from the public to improve the scientific and democratic nature of policy formulation, which is conducive to the formation of social consensus.

Second, it is necessary to promote public participation and promote the development of a low-carbon economy.

On the one hand, the public can directly reduce carbon emissions by practicing low-carbon life and low-carbon consumption.

On the other hand, the public's use of consumer sovereignty can guide the low-carbon development of enterprises and force industrial reform.

Finally, it is necessary to promote public participation in the cultivation of low-carbon culture.

Tian Chengchuan, director of the Education Publicity Center of the Ministry of Ecology and Environment, delivered a speech.

Image source: video screenshot

　　Zeng Fanxu said that China's climate communication needs to achieve a paradigm shift.

For a long time, we have focused on dissemination of climate knowledge and policy advocacy. These contents are often too abstract and elite-oriented, and it is difficult for the general public to empathize.

If climate communication can be closely connected with the public's life concepts and daily experiences, it can effectively promote the widespread practice of low-carbon life and green consumption among the public.

In today's society, the public is highly divided. We should continue to explore climate narrative solutions that deeply connect with different types of public, promote climate action for all, and help achieve the country's dual carbon goals.

Zeng Fanxu is a professor at the School of Journalism and Communication, Tsinghua University.

　　Finally, Amiera Sawas shared the survey of Climate Outreach. She pointed out that to promote public participation, it is necessary to first understand the audience type in a scientific way of crowd clustering, and then create corresponding strategies for effective communication.

For example, many people pay attention to wild animals and advocate the harmony between nature and people. Telling stories about climate change from this perspective will arouse the audience's deeper attention.

This precise and in-depth communication method is an important point for climate communicators to think about.

Amiera Sawas, Project and Research Director of Climate Outreach, spoke.

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