• Are your jeans really 100% made in France?

    With the linen one from the Sème brand, this is the case.

    Linen is even grown in France, which is not possible with cotton.

  • “The flax is grown in Seine-Maritime then spun, woven and finished in Alsace.

    The jeans then go back to Normandy to be cut and assembled, before a final washing step in Sarthe,” explains the brand’s creator, Agathe Schmitt.

  • How did she do it?

    By relying, first, on the industrial tool of his father Pierre Schmitt.

    For a dozen years, this former executive of the textile giant DMC has embarked on the acquisition of several factories.

The "Made In France" is almost everywhere today.

With, sometimes, some misunderstandings for the consumer.

Is everything well made here?

Even the raw material?

For linen jeans from the Sème brand, these questions do not arise: they are 100% local.

"In total, it travels less than 2,500 kilometers", estimates its creator Agathe Schmitt, before detailing.

“The flax is grown in Seine-Maritime then spun, woven and finished in Alsace.

The jeans then go back to Normandy to be cut and assembled, before a final washing step in Sarthe.

»



Seen from a distance, it seems simple but the native of Colmar (Haut-Rhin), 35, is innovative in her branch.

It must be said that she left with a certain advantage: the industrial tool of her father, Pierre Schmitt.

For a dozen years, this former executive of the textile giant DMC has embarked on the acquisition of several factories.

First from Europe's leading velor manufacturer, Velcorex, in 2010;

then from the last weaving company on French soil, Emanuel Lang, in 2013. Better still, in 2019, he had also bought spinning machines in Hungary, so as to repatriate this know-how that had disappeared from the country.


“France is the leading flax producer in the world and 80% of production is exported, before returning to be processed.

It was absurd”, reacts today, his daughter, who therefore stopped her career at LVMH to launch a complete wardrobe.

With nearly 100,000 euros raised out of the 8,000 expected, Sème was a hit during its fundraising campaign on Ulule.

“The right price is not necessarily the low price”

What a little more comfort Agathe Schmitt.

“In my job before, I had to find new brands and I was often asked for medium to high-end products with real traceability.

We are the first brand to offer 100% French jeans and a complete wardrobe where we are committed to doing everything possible in our country.

From weaving to making.

All of this is possible because we rely on a textile group with several factories.

It's a real obstacle course.

»

Which has a cost, of course.

The famous linen jeans can be bought for 245 euros, the velvet jacket 265 euros, the organic cotton shirt (not French) 160 euros… Too expensive?

“The right price is not necessarily the low price,” replies the entrepreneur.

“It's the minimum we can offer with reduced margins.

All costs are accurately detailed on our website.

The only place where the brand can be ordered, for the moment, and during a few shows.

Like that of “Made In France”, this weekend at Porte de Versailles.

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  • Economy

  • Great East

  • Seine Maritime

  • Normandy

  • French

  • Colmar

  • Textile

  • Garment