Netflix with ads is available from today in Spain at 5.49 euros

"Essential entertainment at an unbeatable price."

The claim comes from a leading technology company, from the American platform that has changed the way we watch television, from the very vanguard of the new audiovisual business.

, a subscription modality that costs

This offer represents a turnaround to the previous postulates of the company and in the process will rethink the entire

sector , in which advertising suddenly finds a place and, you only have to see the slogan, a commercial policy that can remind the

.

This new modality with advertisements is not limited only to Spain but can also be contracted in

, as well as in the

.

A total of 12 countries will serve as a launch pad for this modality, each at its own price (in Germany it stays at 4.99 euros but in France it amounts to 5.99 euros, while in the US it reaches 6.99 dollars (which to change it would be about 7 euros.)

to accommodate this plan, on November 1.

Netflix has turned its business model around to contemplate this new plan, which will

, the Basic, for one screen and with a current monthly cost of 7.99 euros;

the Standard, for two simultaneous screens, for 12.99 euros;

and the Premium, for four screens for 17.99 euros.

The day this modality was announced, on October 13 at an international press conference in which EL MUNDO participated, the company assured that "

", so could vary after the initial period.

In this reformulation of the offer,

, that is, a high-definition format that until now was only available for higher plans.

There will be

(due to licensing restrictions, a difficulty that Netflix says they are "working on");

likewise, with this plan the possibility of downloading content disappears.

The commercials will have the most common duration in traditional television, 20 seconds, and will appear

.

Netflix offers the advertiser "wide options for targeting by country and genre" and to strengthen the initiative it will break some of its confidentiality shields, with agreements with brands such as DoubleVerify and Integral Ad Science to verify the level of viewing.

The Californian company sent a particular message to free-to-air television: "[The] Basic plan with ads is a magnificent opportunity for advertisers, as they

".

With Microsoft and against Disney

Last July, the platform announced an agreement with Microsoft to start hosting ads in its audiovisual content.

The objective is to expand the

, precisely when the confinements have been left behind, competition intensifies and a general loss of purchasing power is faced in the face of strong inflation.

These circumstances translate into a trickle of loss of clients for the

giant , which at the end of last year had 221,840,000 subscribers and that in two consecutive quarterly results has confirmed the decrease in subscribers.

Thus, in the first half, Netflix left 1,170,000 customers around the world.

Certainly, the rivalry has hardened with Amazon Prime Video, Apple TV +, AMC +, Paramount + or the Warner conglomerate with HBO Max (WarnerMedia) together with Discovery +, the latter the result of a great merger.

As you can see, the sector is growing.

Disney seems to show a special progression

, above 221 million, although it added the real

global Disney + (152.1, the North American Hulu (46.2 million) and the sports ESPN + (22.8 million). Hulu, especially cheap, in the US has recently made its plan more expensive with ads from 6.99 to 7.99 dollars per month That is the amount to which the North American Disney + subscription with ads is pointing, which will add to this trend on December 8 in the US and next year in different international territories.

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