China News Agency, Shanghai, November 9th, Question: Exploring the Museum | Taking the "Little Coffee" on the China Expo Express to Leverage "Big Trade"
Author Gao Zhimiao
"You may not have heard of Rwanda, the country of a thousand hills in Africa, but you must know about Rwanda's specialty coffee beans." The 5th China International Import Expo is being held here, and Shamir, Commercial Counselor of the Rwandan Embassy in China, came to Mellon Coffee In the live broadcast room, endorsement for Rwanda Coffee.
Commercial Counselor of the Rwandan Embassy in China in the live broadcast room of Mellon Coffee.
Photo courtesy of the interviewee
China is the country with the fastest growth in coffee consumption. Many coffee brands gather at the CIIE, and "small coffee" has stimulated "big trade".
Zhang Mingzhu, the relevant person in charge of the Chinese coffee brand Mellon, told a reporter from China News Agency that Mellon Coffee collided with Rwandan coffee exhibitors at the 4th CIIE.
"Rwandan beans are less sour and bitter in flavor and have a combination of nutty and floral flavors, so they're a good product."
Mellon Coffee booth.
Photo courtesy of the interviewee
In 2021, Singapore Mellon will make its debut at the CIIE as the overseas business center of Mellon Coffee (China), and will participate again in 2022. From traders, buyers to exhibitors, Zhang Mingzhu bluntly stated that Mellon Coffee's "importance" is becoming more and more important. the stronger.
"The cooperation with Rwandan coffee is a win-win cooperation to promote the integration of Chinese coffee with the global coffee market. After participating in the exhibition last year, we strengthened exchanges and cooperation with major coffee origins, and the import and export trade volume related to coffee has increased significantly. It will become the biggest platform for our import and export cross-border trade." Zhang Mingzhu said.
At this year's CIIE, Mellon Coffee signed a letter of intent for coffee bean procurement cooperation with Mitsui & Co., a green coffee bean trader.
In the future, Mellon Coffee will purchase a total of about 2,000 tons of coffee beans from Mitsui & Co., and continue to strengthen industrial cooperation and facilitate international exchanges in the industry.
While traditional coffee manufacturers are stepping up cross-border cooperation, cutting-edge coffee robots are also "attracting attention" at this CIIE.
As a representative in the field of unmanned stores and coffee robots, cofe+ coffee robots have participated in the CIIE for four consecutive times.
Its founder Han Feizi introduced that the cofe+4.0 version was released at this year's CIIE to realize the "metaverse" application of robots to 50 high-quality beverages such as coffee and matcha, including digital RMB, global payment system access, and store smart brains. (to achieve unmanned whole-process management) and other functions.
Robotic coffee kiosk cofe.
Photo courtesy of the interviewee
"Every time we sign annual large contracts with suppliers at home and abroad at the CIIE, the purchase amount reached this year has increased by 7 times compared with last year. At present, the robot coffee kiosk cofe+ has been exported to the United States, Germany, Arabia, and Southeast Asia. and other countries and regions." Han Feizi said.
card smart coffee machine.
Photo courtesy of the interviewee
At the Jieka robot booth, the Jieka smart coffee machine is skillfully making coffee, and the different shapes of pull flowers show the "softness" of the robot.
"Jianka smart coffee machine supports graphical and drag-and-drop programming, simple and intuitive operation, high flexibility, accuracy and security, effectively empowering the digital upgrade of the traditional retail industry. The application of the festival card smart coffee machine also has a sense of technology and appreciation It can better integrate into business and life." The relevant person in charge of Jieka Robot introduced.
The fragrance of coffee is not only during the CIIE, but the Hongqiao Imported Commodities Exhibition and Trading Center (Hongqiao Pinhui), as a "6 days + 365 days" perennial exhibition and trading platform to undertake and amplify the spillover effect of the CIIE, has created a coffee industry exhibition and trading platform. Hongqiao International Coffee Port is a "matching bridge" for coffee exhibitors and Chinese consumers all year round.
Zhu Jing, deputy general manager of Shanghai Hongqiao International Imported Commodities Exhibition and Sales Co., Ltd., told reporters that the National Day of Brazilian Coffee was held during the China International Import Expo this year. Let more consumers enjoy high-quality coffee products from the "Coffee Kingdom".
Zhu Jing explained, "We are building a distribution center for imported commodities worth 10 billion RMB, and Hongqiao International Coffee Port is one of them. A combined 'seed-to-cup' coffee import and export trade promotion platform." (End)