ZOZO to open its first physical store in Tokyo Reservation system No product sales

A major fashion mail order site has launched a new strategy to actually set up a store.

With the aim of promoting online sales through trying on clothes in stores, there is a growing movement to uncover demand through the synergistic effect of the online and real world.

"ZOZO", which operates a major fashion mail-order site, announced that it will open its first store in Tokyo on the 16th of next month.

According to the company, about 700 items such as clothes and shoes handled by the site operated by the company are available in the store.

Visits to the store are by appointment only, and at the store, you can receive a free service that proposes clothes and shoes that suit the customer by using AI (artificial intelligence) and customer service by a stylist.

We do not sell products at the store.

The company is currently unable to provide sufficient services for finding sizes, colors, designs, etc. that suit oneself online, so it is also aiming to capture new customer segments by utilizing physical stores.

Kotaro Sawada, president of ZOZO, said, "The fact that people can tell what suits them by looking at their appearance at a glance is something that is more meaningful to real stores, as human sensibilities are superior. In the future, we will provide products by quantifying the data collected at the store. I want to make use of it," he said.

So-called "non-selling shops" that specialize in displaying and testing these products are being introduced one after another in department stores, etc., and there is a growing movement to unearth demand through the synergistic effect of the online and real world. increase.