Consumers are calling for tighter control and verification of the quality of goods and the rates of discounts

Trade platforms anticipate “White Friday” with big discounts

• Offers include added value and benefits such as the ability to return and exchange sold merchandise and express delivery.

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• A demand to verify the quality of the goods and their conformity with the UAE specifications.

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Consumers said that major local and international e-commerce platforms have started early shopping discounts and offers with discount rates of up to 80%, in anticipation of what is known as “White Friday” or “Yellow Friday” discounts, which falls on the last Friday of November every year, and is characterized by discounts that count as The largest of the year.

They stressed the importance of monitoring these platforms, to verify the quality of goods and their compliance with UAE specifications, as well as the availability of after-sales services, and to verify that the rates of discounts are real.

They explained to "Emirates Today", that the offers include added value and advantages such as: "Buy now, pay later", installments in installments without interest, and the availability of refund and replacement of sold goods within a period of up to 14 days, in addition to fast and contactless delivery, and cash refund.

wide offers

Consumer Hussein Ahmed said: "Several e-commerce platforms have started offering extensive shopping offers that include hundreds of products, in anticipation of (White Friday), which falls on the last Friday of this November."

He added that "the offers include price reductions of up to 80% on different products, and installment offers on installments without interest, in cooperation with a number of banks, as well as providing a refund or exchange of sold goods within a period of up to 14 days."

He explained that "the offers include: foodstuffs, electronics, smart phones, watches, clothes, shoes and household appliances, which provide good opportunities for purchase."

Ahmed called on the concerned authorities to tighten control over e-commerce platforms, to verify that the percentage of discounts are real, especially since some platforms sometimes raise the original price, to suggest that there are big discounts.

Purchase Advantages

Consumer Maryam Naim said that several platforms offered discount offers of up to 60% on various goods, as well as offering advantages that include cash back at different rates, and more discounts according to the purchase amount, or if certain credit cards are used, with contactless delivery within 24 hours.

She stated that "the discounts included various commodities, including: clothes, bags, shoes, electronics, kitchen utensils, cosmetics, and children's supplies."

She supported the need to strengthen control over e-commerce platforms to verify the quality of goods and their compliance with the country's standards, especially with regard to electrical and electronic goods.

She said, "In recent years, she has been accustomed to buying many personal and household necessities from the (White Friday) offers, especially since they have large discounts."

early offers

In the same context, consumer Noura Saeed said, “E-commerce platforms have started offering early discounts of up to 80% on hundreds of goods and products, with value-added offers, such as: (buy one product and get one for free), as well as allowing purchase and payment later, Express delivery, and increasing discount rates through the use of certain codes.

She explained that "clothes, perfumes, smart phones, laptops, tablets, audio and video devices, home supplies and decoration, are among the most prominent commodities on which discounts apply."

She agreed with her counterparts on the importance of tightening control over platforms, to verify the quality of goods and the availability of after-sales services, and not to include discounts on any defective goods, and to verify the possibility of responding in the event of defects, especially since the platforms participating in the offers are local and international.

Early Sale

In addition, the official in an e-commerce platform, (RM), said: “Several platforms have started strong and early discount offers that included hundreds of goods and products, in anticipation of (White Friday), in the context of strong competition to increase the number of dealers and increase sales.”

He added that "e-commerce platforms focused, in addition to the large discount rates, on the speed of delivery, and the availability of response and replacement, to gain the confidence of customers and increase sales, after consumers complained during previous discounts about the delay in delivery, and refused to return or replace the goods of the discounts."

He expected an increase in the volume of sales by more than 40%, especially for products that witness big discounts, stressing the presence of oversight from the concerned authorities over the discounts.

strong competition

The official at an e-commerce site, Philip Coday, said that "the strong competition between e-commerce platforms, during November of each year, in anticipation of (White Friday), raised the rates of discounts that included a wide and diverse group of thousands of products."

He expected the platforms to witness an increase in the volume of sales by rates ranging between 30 and 50%, depending on the type of commodity and the percentage of reduction.

He stressed that November is one of the most important shopping seasons for e-commerce platforms during the year, in light of what is known as "White Friday" or "Yellow Friday", which is characterized by discounts that are the largest throughout the year.

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