China News Service, Shanghai, November 8th (Pufan) At the 5th China International Import Expo, many dairy companies made appearances. Fonterra, Newland, Mengniu and many other dairy companies have "checked in" for the fifth consecutive CIIE. , Meiji, Miaokelando and other industry giants have also joined as "Rookies".

　　"The platform of the Expo brings together all the upstream, mid-stream and downstream partners of the dairy industry and realizes a global dairy industry development community." Sheng Wenhao, CEO of New Zealand New Zealand Asia Pacific, introduced to reporters.

This is the fifth year that Newland has participated in the Expo. Thanks to the Expo, Newland has become the leading brand of imported dairy products in China.

　　The New Zealand dairy giant Fonterra Group has also participated in the exhibition for five years. In the past five years, the area of ​​Fonterra's exhibition hall has increased by five times, and the number of contracts has also increased by nearly five times.

Zhou Dehan, CEO of Fonterra Greater China, said: "We have been in the Chinese market for nearly 50 years, and the platform of the China International Import Expo has given us a new growth curve. Today, Fonterra Greater China has become the largest and most important company in the world for Fonterra Group. one of the markets."

　　"China's dairy industry has slowly entered a process of changing from quantitative to qualitative." Hong Yinyi, founding partner of Ph.D. Strategic Consulting, told China News Agency that the future market growth of China's dairy products will come from changes in category structure and category innovation, especially Cheese will develop into a category of hundreds of billions in the future.

From 2010 to 2021, the compound annual growth rate of China's cheese production will reach 25.5%, and cheese has become a new growth point of China's dairy consumption.

　　Although cheese giant Miaokelando is a new friend of the CIIE, in fact, it has been participating as a "buyer" for the past four years, and it is only the first time this year that it has appeared as an "exhibitor".

At this CIIE, Miaokelando will bring high-quality cheese from Australia, France, Spain, the United Kingdom, the Netherlands, Switzerland, Italy and other countries to more consumers.

　　Meiji, one of Japan's largest food companies, also participated in the CIIE for the first time.

Dairy products, chocolates/biscuits, ice creams, and nutritional foods in various color bottles were dazzlingly displayed on the booth.

　　"The Chinese market is now Meiji's most important overseas market." Matsui, general manager of Meiji (China) Investment Co., Ltd., said that Meiji has invested a total of about 4.5 billion yuan in China, including new factories built at the same time in Tianjin, Shanghai and Guangzhou. , these factories will be launched in 2023 and 2024, and continue to supplement local production capacity.

　　"The booming Chinese dairy market has not only created huge opportunities for Chinese enterprises, but also provided a stage for the dairy industry of various countries by virtue of its highly free and open environment." At the "Global Dairy Cooperation Forum" of the 5th CIIE, Luo Yan, vice president and head of development business of Mengniu Group, said.

By sharing Mengniu's successful experience of "bringing in" and "going out", he pointed out that "China's dairy industry is inseparable from the world, and the world's dairy industry is even more exciting because of China."

　　According to reports, the dairy cows in Oceania, the forage in the United States, the equipment in Europe, and advanced technologies from all over the world have continuously helped Mengniu to provide "world-quality" products and services.

In addition, Mengniu has built a milk powder factory in New Zealand and a brand of lactic acid bacteria in Southeast Asia. It also introduced Bellamy's, an Australian organic baby nutrition brand, to take root in overseas markets through the complete chain of "overseas milk source - overseas processing - overseas sales", allowing global consumption The readers know the Chinese dairy industry, are familiar with Chinese dairy companies, and fall in love with Chinese dairy products.

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