Wu Pinhui, CMO of UNIQLO Greater China: Give full play to the spillover effect of the CIIE to expand cooperation in the Chinese market

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Editor's note:

　　Walk into a multinational enterprise in China, and listen to the CEO of the foreign enterprise talk about "opportunities for Chinese-style modernization" and explain "the way of economic globalization".

　　China News Service, November 7th,

　　Zhongxin Finance Zuo Yukun Shi Rui

　　"The CIIE is a very good platform and opportunity. Uniqlo is very confident in China and will continue to invest. In the next step, in addition to developing the sinking market at a steady pace, it will also actively embrace digitalization and give full play to the spillover effect of the CIIE. , to expand the Chinese market.”

　　During the 5th China International Import Expo (hereinafter referred to as the "CIIE"), Wu Pinhui, global executive director of Fast Retailing Group and chief marketing officer (CMO) of Uniqlo Greater China, said in an exclusive interview with a reporter from China-Singapore Finance and Economics.

　　This year is the third consecutive year that Uniqlo has participated in the CIIE.

Wu Pinhui said that from the early participants of the CIIE to the loyal supporters, UNIQLO's participation in the Chinese market has demonstrated its confidence in the Chinese market, and hopes to continue to seek opportunities for future development through this national platform.

The interview transcript is as follows:

1. We have noticed that Uniqlo has participated in the CIIE for three consecutive years. This year, it has built a park-like exhibition area of ​​1,000 square meters at the CIIE. Could you please introduce what opportunities the CIIE has brought to Uniqlo?

Wu Pinhui:

As always, we cherish and want to make good use of the platform of the CIIE.

The CIIE emphasizes innovation and openness, which is also in line with our brand concept of "LifeWear".

We hope to better demonstrate the technology, fashion, quality and sustainability of products through the combination of art and science in fabric and apparel design.

　　At this year's CIIE, in response to the theme of "New Era, Shared Future", we have created four exhibition areas of technology, fashion, quality and sustainability through the 1,000-square-meter "LifePark Tomorrowland" immersive park space, with a 360-degree immersion The ten series of products are displayed in a fashion, in order to meet the needs of changing nature and global social economy, energy conservation and carbon reduction, and empower a new future to create a better world.

At the same time, Uniqlo's physical live broadcast room has entered the Expo site for the first time, integrating online and offline, hoping to better share the products and experiences displayed at the Expo to consumers across the country.

　　In the past three years, from the display of various giant products to the first launch of products for Chinese customers, many of Uniqlo's new products made their debut at the China International Import Expo and then were promoted nationwide.

Inspired by the platform of the CIIE and influenced by the spillover effect, we can better integrate technology into exhibits, turn exhibits into commodities, and commodities into explosives, and then design more innovative products for China's needs, forming a positive to cycle.

　　The opportunities brought by the CIIE are far more than the present, but more in the future.

We can provide more good opinions and insights for the Chinese market, and can also link more global brands to create and achieve a win-win situation.

2. After more than 30 years of deep cultivation in China, China has become the second largest market for Uniqlo in the world. What are the successful ways for Uniqlo to operate in China?

Wu Pinhui:

Uniqlo has been deeply involved in China for 30 years. As one of the largest multinational enterprises in China's textile industry, it has not only created about one million employment opportunities in the industrial chain, but also helped the continuous upgrading of "Made in China" to "Made in China". ,head to the World.

　　In the past 30 years, Uniqlo has been working with local suppliers to build a supply chain in the first ten years. In the next two decades, we began to enter the retail industry, creating brands, products and stores.

In the past 20 years, Uniqlo has been stable and steady for a long time. So far, it has opened nearly 900 stores nationwide in more than 200 cities, and insists that all stores are directly operated stores.

At the same time, in addition to opening stores in first- and second-tier cities, we are also sinking into third- and fourth-tier cities.

　　Uniqlo has been steadily developing the Chinese market.

This actually stems from the sentiments of Uniqlo founder Yanai Zheng towards the Chinese market. He often talks with Chinese suppliers and asks for some of their suggestions and feedback. His thoughts also evolve and grow with the Chinese market.

3. How do you view the prospects of Uniqlo in the Chinese market?

What are the plans for Uniqlo's investment layout in China in the future?

Wu Pinhui:

Next, in terms of physical retail investment, Uniqlo will continue to increase its weight in the Chinese market, maintaining a speed of 80 to 100 stores per year.

But more importantly, with the digital development of China in recent years, Uniqlo is also actively expanding such platforms.

　　From the earliest opening of the first official online flagship store on the Internet, to the co-creation of many social platforms and live broadcast platforms in recent years, Uniqlo and high-quality consumers have created new lifestyles and information communication channels through clothing.

Uniqlo has also leveraged on the rapid development of China's digital Internet to explore a win-win model, and has also introduced China's excellent experience such as live broadcasting to the world.

　　Sustainable development is an important topic at present.

As a clothing brand committed to nationalization, Uniqlo hopes to better promote sustainable development through product innovation.

　　For example, some of us are now over-reliant on air conditioning, which causes excessive carbon pollution and resource depletion.

Uniqlo hopes to use fast-drying, breathable, and sweat-absorbent technology fabrics to allow the body and nature to coexist better, and to reduce the consumption of resources by reducing the dependence on air conditioners.

　　This is a new way of life we ​​advocate.

To live a green lifestyle is not necessarily to buy a green product, but to love the earth through the application of technological design.

Uniqlo also hopes to cooperate with consumers' lives and follow up with the market and policies to better evolve.

　　Whether in the past 20 to 30 years or in the future, we have great confidence in China and will continue to increase investment in the Chinese market.

It is hoped that through the brand and products leading a better lifestyle, we will work with the Chinese market and consumers to create a symbiotic, win-win, and sustainable future.

(Finish)