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With the increasing popularity of mobile phone shopping and short video e-commerce, the "no-stock e-commerce" model with the slogan of "zero foundation, low cost, and monthly income of over 10,000 yuan" has attracted many people to invest. However, some people paid After the training fee, he called him "cutting leeks".
The reporter's investigation found that the online store model without source of supply will not only lead to uneven product quality, trademark infringement, customer complaints and other problems, but also some of the "no-source e-commerce" training courses are suspected of false propaganda and even fraud.
In March of this year, Wang Zhen, who was about to graduate from college, swiped some advertisements on the Internet about "no supply e-commerce": "Lie down to make money, daily income of 400 yuan, no hoarding, zero risk!" The article also released a treasure A screenshot of Mom earning 150,000 yuan a year.
Wang Zhen was so moved that he paid 1 yuan to enter a WeChat group of "no supply e-commerce".
What happened next, in Wang Zhen's own words, was to experience the feeling of being "cut leeks".
A similar advertisement for an online store without a supply, with the slogan of "zero foundation, low cost, monthly income of over 10,000 yuan" has attracted many people to invest, making them think that they can really "make a lot of money" as the propaganda says.
However, a reporter from the "Workers Daily" found that the online store model without supply will not only lead to problems such as uneven product quality, trademark infringement, and customer complaints, but also some "without supply e-commerce" training courses are also suspected of false propaganda and even fraud.
3699 yuan to buy online shop no one cares
Wang Zhen recalled that as soon as he entered the WeChat group, a person named "Mr. Yang of E-commerce Entrepreneurship" added his WeChat and introduced him to him: "'Non-source e-commerce' means that those who open a store on a shopping platform do not need to A profit model that can be operated without taking pictures, artists, and contacts.” Mr. Yang explained that the advantage of this model is that the cost is minimized. After the software is automatically processed, the appropriate price increase can be put on the shelves.
A buyer places an order and then finds the same product to take an order, and the in-stock store directly ships it to the buyer.
"What is good to sell, what is sold, there is no inventory limit, and the profit is the difference."
Wang Zhen was a little hesitant at first: "Isn't this just 'moving bricks', there is no price advantage." After he explained the question to Mr. Yang, the other party replied that the most prominent feature of this model is the technical advantage, and the price does not affect the sales volume. The main reason, the most important, is the operation.
Teacher Yang immediately sent Wang Zhen a few chat records of trainees earning more than 10,000 yuan per month.
Under Mr. Yang's "brainwashing", Wang Zhen spent 3,699 yuan to sign up for the cheapest A training package.
In addition, there are B and C training packages of 9199 yuan and 26999 yuan.
Mr. Yang promised to "pay once, and no further fees will be charged later".
After signing up, Mr. Yang began to guide Wang Zhen, from opening the store to selecting goods and issuing orders.
"I posted teaching videos again, but most of them are about the process of opening an online store. You can read the introduction without spending money." Wang Zhen told reporters that Mr. Yang asked him to install a software for billing a week later, and suggested to spend money to buy traffic. Or hire someone to run it for you.
Wang Zhen pointed out that he said before that he paid the fee once and no more fees.
Teacher Yang replied, "That's a training fee, not a project."
A month later, Wang Zhen, who did not spend money to find someone to run it on his behalf, found that the store was almost unattended.
At this time, Wang Zhen realized that he might have been deceived and asked for a refund, but the other party refused to refund the money on the grounds that he had already opened a shop and took classes for him.
Can you "lay and win" to make money without a supply?
The reporter's investigation found that many people have had such encounters, most of them are mothers at home and some people with no fixed occupation, hoping to use this opportunity to easily "lie down and win".
So, can "non-supply e-commerce" really make money?
The reporter interviewed Hu Hu, the owner of a clothing store on Taobao for 10 years. She said that "e-commerce without supply" is not a model that has emerged recently. As early as around 2010, with the first generation of e-commerce The development of the port, the model already exists.
At that time, using the technical loopholes and rules that the platform had just developed, it was indeed possible to obtain certain profits.
After 2015, major platforms established the "Thousands of People, Thousands of Faces" rules. In 2019, they introduced regulations to severely crack down on the repeated distribution model, find products with high similarity between different stores, and retain the most reputable one. Prevent the unlimited expansion of low-quality no-supply models.
"The existence of the no-source model actually encourages people to 'move bricks' and copy, which will cause problems such as trademark infringement and inability to guarantee the quality of the supply." Hu Hu said that he had seen a store that copied his own pictures back then and complained to the platform. , the store was quickly closed.
With the increasing popularity of mobile phone shopping and short video platforms, the "no-supply e-commerce" model has become popular again.
Wang Xing, who is responsible for the operation of a short video company's e-commerce business line, said: "The essence of this model is to open a small shell shop. The store's supply is originally transported from other places. The quality cannot be guaranteed and there is no after-sales service, and it is easy to cause disputes. , it will seriously affect the reputation of the platform, so it must be cracked down.”
As for the training of "e-commerce without supply", Wang Xing believes that this is a kind of scam: "The simplest logic, if the "e-commerce without supply" is so profitable, who would say it?"
Suspected of false advertising and fraud
In response to the problem of "no supply e-commerce", the reporter interviewed Zhao Zhan, a lawyer from Beijing Yunjia Law Firm.
He said that this model does have a low threshold, no inventory, and only a small cost.
However, like all e-commerce, the core is to be able to attract customers, and make consumers recognize and then place an order to buy. This is the most difficult and the key to making money.
"According to the advertisement, as long as you join, you can earn more than 10,000 yuan per month, which is completely false propaganda. Because no one can guarantee it, it depends on the participant's own operating ability." Zhao Zhan emphasized that if the e-commerce training is completely dependent on Franchise fee sales make money, exaggerate propaganda, there is no actual technical and goods support at all, and the situation is serious and even constitutes fraud.
In June 2022, the Wuhan East Lake New Technology Development Zone Bureau of the Wuhan Municipal Public Security Bureau destroyed a criminal gang that was dressed as an e-commerce company under the guise of helping to build and operate online stores, but in fact specialized in telecom and network fraud.
98 criminal suspects were arrested, involving more than 10 million yuan.
It is understood that the company promises to carry out training and incubation for no-source online stores after paying fees ranging from 4,000 yuan to 9,000 yuan, and it can be paid back in one and a half months.
But in the end, the police investigation found that the company did not have a successful case, and many screenshots and chat records of making money were false and forged. After the victim found out that he had been deceived, the customer service staff refused to refund the money by delaying, blocking, or blocking.
Wang Xing reminded that "e-commerce without supply" is actually using people's beautiful imagination of easy money to let them enter the pit.
Some low-cost merchants did make a living from this in the early stage, but after the flood of "no supply", they are full of falsehood and deception. Therefore, the public needs to improve their screening ability, invest cautiously, and beware of being deceived. Once found, they will take up legal weapons to protect their legitimate rights and interests. .
Qiao Ran