National Exhibition and Convention Center (Shanghai) South Plaza

　　The much-anticipated 5th China International Import Expo kicked off in Shanghai on November 5th.

The CIIE is a "window" for sensing the pulse of China's economy, fully demonstrating the resilience of China's foreign trade, the strong attractiveness of the market and the huge potential of domestic demand.

　　As a member of the central enterprise trading group, COFCO Mingzhuanghui has been with the CIIE for five years. This year, it once again brought its full range of Chinese and foreign famous wines to the booth A8-06 in Hall 1.2. Using the platform of the CIIE, it took the initiative to take responsibility and actively negotiate business for Chinese consumers. The company introduces high-quality global landmark wines to further convey the corporate mission of "good wines, better life".

COFCO Mingzhuanghui booth 1.2 booth A8-06

　　If they are connected, they will make progress together. Since the first CIIE, Mingzhuanghui has fully integrated into the new development pattern, fully linked the two resources of the international and domestic markets, and improved the quality and level of trade and investment cooperation.

　　It is understood that during this year's CIIE, COFCO Famous Zhuanghui has joined forces with Chateau Levoux in France, AXA Wine Group in France, TCB Group in Germany, Pfister Group in Spain, Carlo Wine Group in Chile, and Seneca in Chile. Ya Winery and Italy Kewei Group signed a strategic cooperation agreement.

Combined with its own high-quality sustainable development needs, new breakthroughs have been achieved in terms of procurement scale and service guarantee.

Compared with 2021, the number of cooperative suppliers has tripled, and the transaction value has increased by 600% year-on-year.

Han Chaowu, Deputy General Manager (presiding over the work) of COFCO Mingzhuanghui signed contracts with representatives of wineries from various countries

　　The growth of numbers declares the willingness and determination of Chinese and foreign enterprises to "go both ways".

It is the "vote of confidence" cast by foreign-funded enterprises in COFCO Mingzhuanghui, and it is also the continuous optimism of global businessmen for China's macroeconomic policies and business environment.

　　As an "old friend" who accompanied Mingzhuanghui through the 5th China International Import Expo, Qiu Li Guangyu, President of Spain's Pfister Group Asia Pacific, said: "We have witnessed the resilience of the Chinese market and Chinese companies under special circumstances, which has given us Continuing to take root in China's strong confidence, we will cooperate more closely with Mingzhuanghui in the future to maximize the activation of the Chinese market."

Product display at Mingzhuanghui booth

　　At present, the international "circle of friends" of the CIIE is continuing to expand. For foreign-funded enterprises, this is the safest choice to take the "fast train" of China's development.

More and more foreign-funded enterprises are turning their attention to the Chinese market by taking the CIIE as an opportunity.

　　Chilean Zhifu Winery chose to cooperate with COFCO Mingzhuanghui as their stepping stone to open the Chinese market.

“China is a very important market for Zhifu Winery, and it is also a powerful engine for the growth of Zhifu Winery’s business,” said Alberto Bermejo, export director of Zhifu Winery Greater China. With far-sighted strategic vision, excellent brand operation capabilities and influence, I hope our cooperation can generate more sparks."

Alberto Bermejo, export director of Zhifu Winery Greater China, signed a contract with Han Chaowu, deputy general manager (in charge of work) of COFCO Mingzhuanghui

　　The China International Import Expo, which is "doing better and better", is a vivid epitome of China's continuous expansion and opening up. The promise of the Expo every year is an important testimony for Chinese and foreign enterprises to share development opportunities and achieve mutual benefit and win-win results.

　　As a new retail empowerment platform for Chinese and foreign famous wines under the COFCO Group, a Fortune 500 company, COFCO Mingzhuanghui has established cooperation with many brands in the world, and has always closely linked its business strategy with the growth pace of the Chinese market, building a full-category layout, multiple A global wine map with co-branding and wide-channel coverage.

　　Always pay attention to market trends, carry out extensive cross-border cooperation, and make frequent efforts in fashion, sports, food, culture and other fields.

At this CIIE, COFCO Mingzhuanghui also teamed up with the global selection of high-quality dairy products business platform in which Miao Ke Lan is a shareholder, to create a joint experience area, to maximize the taste and structure of the two, and to jointly explore the breakthrough of wine and cheese. scenes and overlapping groups, and pass this lifestyle to more consumers.

Mingzhuanghui booth and CIIE mascot

　　All rivers and seas sail together, beauty and common prosperity!

Standing on a new starting point, Mingzhuanghui will work hand in hand with all parties with a more open and inclusive attitude and the determination to innovate and advance together, open up the "global context" with "China speed", and operate steadily with the attitude of a game-breaker. , Tough growth, select high-quality and trustworthy Chinese and foreign famous wines for Chinese consumers.

Raise the sails of mutual benefit and win-win results, firmly grasp the rudder of unity and cooperation, and stimulate the infinite kinetic energy of China and the world to join hands in creating a better future!