China News Service, Beijing, November 7th (Reporter Du Yan) The curtain of the "Double Eleven" in 2022 has been opened.
In order to further standardize the order of network operations, the Beijing Municipal Administration for Market Regulation focused on the key group of leading e-commerce companies, and actively carried out legal publicity, administrative guidance, and discussions and discussions, and through a set of "combination punches", gave enterprises a "precautionary shot". ” to effectively protect the legitimate rights and interests of consumers.
Today, the Beijing Municipal Administration for Market Regulation stated that it will carry out legal publicity for leading e-commerce companies.
Focusing on the "Regulations on Clearly Marking Prices and Prohibiting Price Gouging", conduct online legal publicity for e-commerce platform merchants, focusing on explaining the basic concept of price fraud and several manifestations such as low-level and high-level knots, false discounts, and deception and misinformation. Analysis and interpretation of typical illegal cases.
The Beijing Municipal Administration for Market Regulation adopts a combination of online and offline methods to guide platform companies in Beijing to strengthen platform governance and implement main responsibilities.
Platform enterprises and merchants are required to practice the concept of "authentic products, quality and safety, high-quality service, and quick settlement of disputes", and it is strictly forbidden to use illegal methods such as "false discounts", "false price lists", and failure to fulfill price commitments to carry out promotions, and at the same time do a good job in consumer complaints Quickly handle, realize "small disputes do not go out of the store, and general disputes do not go out of the platform".
The Beijing Municipal Administration of Market Supervision also held a symposium on standardized live marketing with relevant enterprises, and discussed online infringements, false propaganda and other acts in the form of live video playback, effectively enhancing the legal awareness of the live broadcasting platform and rights holders, and strengthening the prevention of false propaganda and infringement. and other illegal activities, and jointly optimize the online live broadcast marketing environment in Beijing.
The Beijing Municipal Administration of Market Supervision stated that in the next step, it will continue to do a good job in law enforcement inspections and consumption reminders during the "Double Eleven" period, and continue to create a fair and transparent promotion environment to ensure that people's consumption is safe and secure.
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