With the opening of the 5th China International Import Expo, the e-commerce platform has also entered the annual "Expo time", opening the "import" season for consumers across the country.

　　On November 5, the first day of the China International Import Expo, Pinduoduo and CCTV News jointly held a special live broadcast of the China International Import Expo.

During this period, CCTV host Zhu Xun partnered with Xiao Ni to promote more than 100 imported good products mainly from brands participating in the CIIE, attracting more than 20 million netizens to watch and order.

▲ On the evening of November 5th, Pinduoduo and CCTV News launched a three-and-a-half-hour special live broadcast of the China International Import Expo, setting off a wave of "import" goods.

　　"The CIIE has introduced high-quality exhibits, and e-commerce companies have seamlessly transformed the exhibits into commodities, directly connecting overseas origins and domestic users, coupled with the escort of cross-border policies, more and more high-quality overseas commodities are now at your fingertips. It is convenient and affordable to be able to successfully place orders." Li Xuequan, head of Kunming Liqi Supply Chain Co., Ltd., said that relying on the "bonded direct delivery" model, the sales of products such as Thailand's Red Bull, a "regular visitor" to the CIIE, have grown rapidly. This year's sales are expected to more than double year-over-year.

　　"E-commerce is an amplifier of the effect of the Expo. By attracting and supporting enterprises in various bonded areas, we have provided 'tens of billions of subsidies' for high-quality imported goods, which has reduced the entry cost of overseas brand goods." The person in charge of Pinduoduo Global Shopping said, " Taking advantage of the scale of the platform and the advantages of grouping, Pinduoduo will continue to promote high-quality overseas products to enter fast, sell well, and sell far, making the domestic market a great opportunity for overseas brands."

"You can't enter Shanghai without entering Shanghai", you can also make a single entry and enter the Expo with the same style

　　In the five years since the first CIIE in 2018, more and more exhibits have entered thousands of households.

Many people may have never stepped into the "Four Leaf Clover" pavilion, but this does not prevent him from owning many of the same models in the Expo and enjoying the wonderful experience brought by "buying the world".

　　In order to allow more people to participate in this national-level exhibition "without entering Shanghai", last night, the live broadcast of the CIIE led by Pinduoduo's tens of billions of subsidies was carefully selected from the United Kingdom, Switzerland, Spain, and Italy. , New Zealand, Japan, Thailand, Indonesia and other 105 high-quality goods imported from more than ten countries, most of which are brands participating in the CIIE.

　　At the beginning of the live broadcast, Zhu Xun and Xiao Ni quickly turned into "mouth substitutes" to help the majority of netizens check.

From Newland dairy products, Zespri kiwifruit, Twinings black tea, to Argentine red shrimp, Australian steak, Norwegian salmon... They explained how to eat according to the local customs and customs, while helping netizens judge the cost performance of these delicacies.

CCTV hosts Zhu Xun (left) and Xiao Ni (right) are explaining the golden pineapple from the Philippines.

　　Taking the Dole Golden Pineapple they recommended as an example, the century-old fruit and vegetable brand Dole is an old friend of the CIIE and has participated in five consecutive exhibitions so far.

According to the Report on Communication Influence of the Fourth China International Import Expo, Dole is the fourth most popular brand in the agricultural product area, and the golden pineapple produced in the Philippines is the star item of the brand that has participated in the Expo several times.

During the live broadcast last night, the same entry into the Expo was "replenished" by tens of billions of subsidies on the basis of the low price of the whole network, and many netizens shouted "enjoyed".

　　"For star items such as golden pineapples and super sweet bananas, we will also develop customized models for the online market in the future, so that high-quality 'world fruits' can enter the 'fruit pots' of more Chinese people at affordable prices." The person in charge of the Le Pinduoduo flagship store said that since the store entered Pinduoduo in December last year, it has been widely welcomed by users, and the average daily sales volume has climbed to 10,000-20,000 orders.

At this year's China International Import Expo, Dole released the second-open perfume coconut co-branded with Shanghai Disney and the limited-edition avocado co-branded with Minions.

These two new products are also planned to be released on Pinduoduo.

　　After the food, more beauty and life beauty items will appear.

The two CCTV hosts have been busy becoming face replacements, hand replacements and even foot replacements, replacing users to experience global trendy products and black technology.

In the meantime, the dedicated Zhu Xun once put dozens of layers of lotion on his neck and five or six layers of lipstick on his lips, which was dubbed by Xiao Ni as "the most envied neck in the whole network".

　　In addition to being easy to use, the live broadcast also paid special attention to quality and price. On the basis of ensuring genuine products, additional subsidies were given to hot products with high market attention. Netizens said, "Some big-name beauty products are even more cost-effective than duty-free shops."

　　"From solving 'is there or not' to choosing 'good' or not, the CIIE has built a 'magpie bridge' for global high-quality commodities to enter the domestic market, and we will continue to promote the precise matching of large-scale online supply and demand through technological innovation, and bring more overseas Brands are introduced to the Internet, and the price is 'supplemented' to better meet the needs of the people for a better life." said the person in charge of Pinduoduo Global Shopping.

Share a large market of nearly 900 million consumers with overseas brands

　　In fact, behind the transformation of exhibits into commodities, new e-commerce has become an efficient fast lane.

　　"In the past, we acted as an agent for Thai brands. When products entered the domestic market, offline channels such as supermarkets and convenience stores required various entry fees, and the checkout cycle was long and the cost was high. In comparison, e-commerce is a shortcut. On the one hand, Source procurement, independent transportation, and self-owned warehousing can reduce costs across the board. On the other hand, the platform costs of new e-commerce companies such as Pinduoduo are relatively low, coupled with tens of billions of subsidies, which allow us to fully benefit consumers. And then achieve higher repurchase." Li Xuequan is the head distributor of Red Bull Beverage in Thailand.

This energy drink series is the core product of Tencel Group, an "old friend" of the CIIE, and has appeared at the CIIE for four consecutive years.

▲Walking into the bonded warehouse of Li Xuequan's responsible company located in Kunming Comprehensive Bonded Zone. There are many shelves in the warehouse, and employees are checking information and distributing goods.

　　According to Li Xuequan, at present, a considerable part of Red Bull Thailand relies on the "factory e-commerce export" model to enter the domestic market.

Under this mechanism, dealers prepare goods in advance according to overseas market expectations and let the goods enter the bonded warehouse.

When domestic consumers place an order to buy goods on Pinduoduo, the goods can be delivered directly from the bonded warehouse to consumers, avoiding intermediate links such as multiple distribution and lengthy transportation, which can significantly reduce the sales price.

　　At present, this "factory e-commerce export" model has been implemented in Kunming Comprehensive Bonded Zone, Yunnan, and the import and export countries cover 7 South Asian and Southeast Asian countries such as Thailand and India.

"Benefiting from the policies of cross-border and e-commerce platforms, we are planning to introduce more fresh fruits from Southeast Asia to Pinduoduo from the orchard, so that more people can eat fresh and affordable tropical fruits." Li Xuequan said.

　　As an online market where consumers from all over the world gather, in recent years, more and more overseas brands have entered Pinduoduo with top-notch products.

Taking beauty as an example, up to now, Pinduoduo has introduced well-known cosmetic groups such as Johnson & Johnson, Shiseido, Amore, and LG Life and Health Group to open official flagship stores.

　　"Five years into the Expo, with the support of multiple central and local policies, we have accelerated the improvement of the import ecological infrastructure, built a fast lane for overseas brands to settle in, and continued to promote the rapid development of the cross-border e-commerce market." The person in charge of Pinduoduo Global Shopping said, Batches of "Jianbo top goods" are selling well on Pinduoduo, and the soaring transaction data has allowed overseas brands to see the huge potential of platform users.

"We welcome more exhibiting brands to settle in and share with them a large market of nearly 900 million consumers, so as to further expand the spillover and driving effect of the CIIE."