Prospects | How can enterprises and the CIIE "coexist and grow together"? The "spillover effect" is more pronounced

(The 5th CIIE) Prospects | How can enterprises and the CIIE "coexist and grow together"?

The "spillover effect" is more pronounced

　　China News Agency, Shanghai, November 3rd: Prospects | How can enterprises and the CIIE "coexist and grow together"?

The "spillover effect" is more pronounced

　　Author Gao Zhimiao

　　British Glenroy single barrel single malt Scotch whisky, French Dove, Marne series nut oil, Finland HCK mint green double door retro refrigerator... The 5th China International Import Expo (hereinafter referred to as "CIIE") is about to open, Hongqiao Import The Commodity Exhibition and Exchange Center (Hongqiao Pinhui) took the lead in launching the "import boom", and many debut products appeared in advance.

　　Zhu Jing, deputy general manager of Shanghai Hongqiao International Imported Commodities Exhibition and Sales Co., Ltd., told a reporter from China News Agency that as the main platform of the "6 days + 365 days" perennial exhibition and trading platform to undertake and amplify the spillover effect of the CIIE, Hongqiao Pinhui has accumulated a total of four years. More than 6,000 brands and 70,000 products from more than 90 countries (regions) are displayed and sold.

　　As a gathering place for international trade companies, Hongqiao Pinhui promotes exhibitors to become investors, and has attracted more than 800 companies to register.

In 2020, when Tyson Foods participated in the CIIE for the first time, it signed the regional headquarters of Tyson China and South Korea to settle in Shanghai, becoming the first Fortune 500 regional headquarters to land in the core area of ​​Shanghai Hongqiao International Central Business District.

The night view of the National Exhibition and Convention Center (Shanghai) is dazzling.

Photo by Yin Liqin

　　Tyson Foods, which has participated in the CIIE for three consecutive years, not only increased the booth area at the 5th CIIE, but also set up five immersive experience areas. By restoring the full-time consumption scene, it displayed its chicken, pig and beef. And a variety of imported pre-packaged products and live cooking experience.

　　Lu Yuefei, vice president of Tyson Foods China, told reporters that by participating in the CIIE for three consecutive years, Tyson Foods not only focuses on the results of the exhibition, but also pays attention to the inclusive and open international business environment of the Chinese market and future market development opportunities.

　　"We have become a member of the council of the CIIE Exhibition Alliance (Exhibitor Alliance), and we look forward to connecting more upstream and downstream partners through rich activities and allowing them to participate in the big IP of the CIIE. In the big theme of the China International Import Expo, and communicate with more industries and exhibitors, we will truly extend the exhibition period from 6 days to 365 days, so that our imported products can be bought, imported, and sold. The CIIE will create symbiosis and co-evolution." Lu Yuefei said.

　　In the past five years, the "CIIE old friend" Sinar Mas Group's APP has also "grown together" with the CIIE.

"The previous CIIEs have achieved solid results in opening up domestic and foreign trade and promoting dual circulation, and the 'spillover effect' of the CIIE has become more significant. With the support of such national strength and confidence, we have seen more opportunities. Participating in the CIIE also gives us new harvests every year." said Zhai Jingli, Vice President of APP (China) of Sinar Mas Group.

　　In Zhai Jingli's view, in the past four CIIEs, in addition to gaining more and more order intentions and cooperation signings every year, as an Indonesian enterprise, it has also become more and more felt that the Chinese market has a better understanding of foreign brands and quality products.

The window of the CIIE not only allows Chinese consumers to buy more "the same model for the CIIE", but also allows international and domestic resources to collide with more new formats and models in the docking, and the spillover effect of the CIIE also further deepens the cultivation of foreign enterprises Expansion brings more opportunities.

　　3M, the "fifth veteran" of the CIIE, also felt the changes of the CIIE.

After the first CIIE 3M appeared in the consumer electronics and home appliances exhibition area, it will be displayed in the science and technology life exhibition area, medical equipment and medical care exhibition area (public health and epidemic prevention area) and technical equipment exhibition area. This year, 3M will also appear in the energy low carbon and environmental protection technology area. .

　　"On the one hand, it reflects that 3M is a multi-technology company, on the other hand, it can be seen that the CIIE continues to expand its stage in combination with the current concerns, and the types of goods on display are also becoming more and more abundant, including cultural and artistic exhibits and digital economy. They are all involved," said Ding Hongyu, senior vice president of 3M Global and President of China.

　　Zhang Xiaodi, an associate researcher at the Institute of Economics of the Shanghai Academy of Social Sciences, also said that the CIIE not only facilitates a single transaction, but also leads and shapes a new international economic and trade pattern.

Judging from the achievements of the CIIE in the past few years, it has effectively achieved the interconnection and resource sharing between China's domestic and overseas markets, and promoted the inclusive and sustainable development of the world economy.

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