Our reporter Li Qiyao

　　Have a cup of hand-brewed coffee in the pharmacy, after eating the creative snacks, you can receive a Chinese medicine consultation with your feet up... Recently, the time-honored Baita Temple pharmacy in Beijing opened a health cafe "Yao Coffee", which attracted many consumers during the trial operation. Admired to go.

　　The reporter's investigation found that similar traditional Chinese medicine stores sell coffee across borders, or milk tea shops and coffee shops add "Chinese medicine health care" drinks, which have recently become a new fashion.

While enjoying the wonderful taste of "health" drinks, many consumers are also curious about whether they can really have "curative effects".

Pharmacies sell coffee to attract new customers

　　"Yao Coffee" is located on the first floor of Baita Temple Pharmacy.

Pushing open the door, a faint aroma of Chinese herbal medicine grabbed the aroma of coffee and rushed to my face.

The interior of the store is decorated in a modern style, which contrasts sharply with the quaint pharmacy style on the same floor.

The reporter's visit coincided with the noon of a working day. The indoor seats and outdoor landscape seats were full, and young customers accounted for 80-90%.

　　Citizen Ms. Xin and her colleagues came to the pharmacy to pick up medicine. When they saw the coffee shop, they decided to try it out. The two ordered pour-over coffee and Chinese special drinks.

"A cup of coffee in autumn, accompanied by sweet pear soup, is indeed a little healthy." Ms. Xin said.

The customer, Mr. Chai, is a "post-95". He is enjoying the original drinks in the store. He said that he hopes the store can make good use of traditional Chinese medicine resources and develop more new products.

　　The reporter searched in a certain catering recommendation app and saw a netizen listed the recommendation ranking of "Yao Coffee" drinks. The top two are Persimmon Latte and Luoshen Wumei Drink, followed by traditional coffee shops. Common hand-brewed coffee, sea salt caramel latte, etc.

According to the relevant person in charge of Baita Temple Pharmacy, Luoshen Wumei Drink and Sydney Soup Drink are specially prepared by the pharmacy according to traditional secret recipes. They are exclusively supplied, with rich taste and health preservation.

"It is currently in trial operation, and coffee drinks are not yet available. In the future, innovative drinks that combine traditional Chinese medicine and coffee will be launched. Various drinks will be adjusted according to the seasons and seasons."

Rich experience to retain repeat customers

　　Beijing Tongrentang has opened more than ten coffee shops.

When the reporter came to Tongrentang Zhima Health Shuangjing Store, large and small Chinese herbal medicine pots can be seen everywhere. In the three-dimensional open kitchen, there is a stove for making soup and tea, and various kinds of bread and coffee with Chinese herbal medicine are dazzling.

Drinks such as wolfberry latte are popular items in the store.

　　"I used to think that Chinese herbal medicines don't go well with coffee, but now I'm used to having a cup of 'health coffee' after a meal." Ms. Yuan works nearby, and initially just came to check in for early adopters. The rich products and novel experiences in the store made her a repeat customer. .

"I will also buy bread. The store says that it is mainly low in sugar and low in oil. It uses American ginseng, butterfly pea flower and other herbs, and I feel very healthy when I hear it."

　　An interesting experience is the secret to attracting new traffic.

During the interview, the reporter found that most of the customers came with the mentality of "trying it out".

Some customers have not had much exposure to traditional Chinese medicine, and they still go to the Chinese medicine clinic on the second floor after their meal to try to get a doctor's pulse for the first time.

According to the staff, the store provides free Chinese medicine consultation every Friday to Sunday, and the number of places is often full.

Ms. Yan experienced a "Traditional Chinese Medicine Hot CT" after drinking coffee.

"The doctor helped me analyze the potential diseases, and the store can also provide massage, acupuncture, bone setting and other treatments. The coffee on the first floor and the health care on the second floor are very suitable for inviting sisters to a health care bureau," she said.

"Coffee health" should also have a degree

　　There are many cheers, and there are also doubts.

Mr. Guan, a citizen, is a little worried about whether this kind of "health coffee" can be regarded as a normal drink: "Adding a little Chinese herbal medicine to coffee can keep you healthy? This trendy drink can be tasted once or twice, but I don't know if drinking more will have side effects. ." Ms. Li was curious: "I often see a Chinese medicine practitioner on the Internet saying to drink less coffee, but Chinese medicine stores have opened coffee shops. I really don't know who to believe?"

　　In this regard, the staff of Tongrentang Zhima Health explained that the health herbal coffee in the store is mainly made of Chinese medicines such as wolfberry, motherwort, and monk fruit, and then made into Chinese medicine slurry, and then added to the coffee according to the ratio given by the doctor. .

"Professional physicians check, so you don't have to worry about side effects."

　　Xu Yang, deputy director of the Pharmacy Department of Beijing Drum Tower Hospital of Traditional Chinese Medicine, said that most of the "health coffee" on the market currently uses Chinese herbal medicines of the same origin as medicine and food, but it is also recommended to choose the appropriate combination according to individual physique.

"For example, coffee itself contains caffeine. According to the theory of traditional Chinese medicine, it belongs to the positive side, which can make people excited, speed up the heartbeat, and concentrate. Adding wolfberry to coffee, the combination of the two positive ingredients, plays a tonic effect; adding American ginseng has a cooling effect."

　　In Xu Yang's view, the cross-border integration of traditional Chinese medicine and coffee can allow more people to approach and learn more about traditional Chinese medicine.

However, while innovating, we must also follow the basic principles of traditional Chinese medicine. "I hope this emerging model will inject new vitality into the inheritance and development of traditional Chinese medicine culture."

　　Beijing Daily