China News Agency, Shanghai, November 2nd: Prospects | Why is the "magnetism" stronger during the five years of China Expo?
Six key words of foreign companies "exhibiting veterans" talk about changes
Author Fan Zhonghua
From "global exhibition" to "world platform", from 5 days to 365 days, from commodity exhibition and transaction to thought exchange and collision, to innovative ecological cooperation...
The 5th China International Import Expo is about to be held, and many "veteran" foreign exhibitors have used the word "excellent" to describe this global public platform when they look back on the five-year history of the Expo.
"In the past five years, the China International Import Expo has continuously developed into a high-end exhibition with far-reaching influence. It is the epitome of China's deepening reform and opening up, and shows the strong resilience and vitality of China's economy." News Agency reporters said in an interview.
"The CIIE is a pioneering work in China, and its platform effect, ecological development, and cooperation opportunities may be unmatched by any exhibition I have seen." AstraZeneca Global Executive Vice President Wang Lei commented.
open and diverse
Ding Hongyu, senior vice president of 3M Global and President of China, also believes that, as "a scarce global exhibition platform", the CIIE has become more open, diverse and advancing with the times in the past five years.
"Through the CIIE, more and more foreign companies have begun to actively embrace China's development strategy to find opportunities. The CIIE is also being extended in combination with the current global concerns, so that the most cutting-edge innovations of enterprises have the opportunity to carry out 'world-class' ' concentrated display, which is particularly important for a multi-technology company with a wide range of business areas such as 3M." Ding Hongyu said.
At the 5th CIIE, this diverse opening will be further demonstrated.
Not only will a number of new exhibition areas with emerging fields and themes be set up, but at the same time, with the help of digital technology, 66 countries and 3 international organizations will participate in the online national exhibition, and many countries will be making their debut.
The "Digital Expo", including cloud display, cloud release, cloud live broadcast and cloud negotiation, also attracted more than 300 exhibitors.
And the meaning of "more open and diverse" at the CIIE is much more than that.
Zhang Xiaodi, an associate researcher at the Shanghai Academy of Social Sciences, pointed out that, on the one hand, over the past five years, the CIIE has always provided developing countries and least developed countries with preferential participation, which provides opportunities for them to integrate into the global value chain and promotes the inclusive and sustainable development of the world economy. .
On the other hand, with the help of the China International Import Expo, the Chinese government has introduced measures to "full of dry goods" every year to continuously promote the opening-up process.
"Since the first CIIE, more than 20 specific opening-up measures have been introduced, and institutional arrangements have been formed." Zhang Xiaodi said.
novelty and efficiency
In the past five years, Roche Pharmaceuticals, which has a history of nearly 100 years with China, has continuously accelerated its development in China with the help of the "Dongfeng" of the China International Import Expo.
"The CIIE has become the first highland and gathering place for global innovative products and cutting-edge technologies, and it has also fully released a strong spillover effect. We have displayed more than 30 innovative products and new indications at previous CIIEs, nearly half of them It has entered China," said Bian Xin, President of Roche Pharmaceuticals China.
From the frontier of innovation to the "side of the people", the "speed of entering the Expo" has surprised many foreign companies.
For example, Bei Denian said, leveraging on the pilot policy of the Hainan Boao Lecheng International Medical Tourism Pilot Zone, Novartis Group signed a memorandum of strategic cooperation for the introduction of innovative drugs during the 2020 China International Import Expo. Currently, there are 6 Novartis overseas innovative specialties. The drug landed in Boao Lecheng; in 2021, the cooperation between the two parties will be expanded to the construction of real world data research system and personnel training; on October 28 this year, the Novartis Real World Research Center was officially established in Boao.
"We've been benefiting from the 'spillover effect' of the CIIE," Bedenian said. "Innovation and a strong commitment to the Chinese market run through Novartis' booth at the CIIE every year."
sharing and win-win
In the past five years, the CIIE, which has surpassed the "exhibition", has continuously attracted "returning visitors" to become "returning visitors".
It is reported that this time, 284 Fortune 500 and leading enterprises will participate in the enterprise exhibition, the number is more than the previous one, and the "return rate" is nearly 90%.
"China has a huge market and a well-developed manufacturing supply chain. In the past five years, we have paid more attention to the economy of various parts of China and built regional headquarters in Beijing, Chengdu, Hangzhou, Guangzhou and Qingdao," Wang Lei said. The CIIE is an annual event for AstraZeneca. A grand event to test the results of cooperation with governments and ecosystem companies across China, "I will always look forward to the next CIIE the most."
Many exhibitors said that the world's top innovations gathered at the CIIE, the continuous presentation of China's future development direction, and the "cross-border" concept exchange will bring new impetus to the development of enterprises, forcing enterprises to continue to iteratively grow.
Zhang Xiaodi pointed out that under the background of the global epidemic and the global economic downturn, the CIIE has been held as scheduled for successive years, which not only allows the world to see the opening of China's door more and more concretely, but also shows that China is sharing development dividends with the world and helping the world Enterprises have overcome difficulties together and injected positive energy into the world economy.
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