(Economic Observation) The World Cup economy re-emerges, and Chinese manufacturing is "stocking" for the world

　　China News Service, Beijing, October 31 (Reporter Xia Bin) The 2022 Qatar World Cup is getting closer and closer, and huge business opportunities have come.

Although the Chinese men's football team has missed the game, Chinese foreign trade merchants have launched "competition" in overseas markets in advance. They like to mention all kinds of orders related to the World Cup. They are doing their best to "stock up", in addition to football, jerseys, and sneakers, there are also various commodities They are all fueled by the World Cup economy.

　　As an important market for small commodities in China, Yiwu has a particularly strong perception of the World Cup.

Xu Yan, president of Yiwu Cross-border E-commerce Association, gave such a set of data: In the 2010 World Cup in South Africa, from January to May of that year, the export of sporting goods and equipment through Yiwu Customs was 65.54 million US dollars. During the same period of the 2014 World Cup in Brazil, The small commodities exported to Brazil through Yiwu Customs amounted to 160 million US dollars.

In the last World Cup in Russia, in the first four months of 2018, Yiwu's exports to Russia exceeded 1 billion yuan.

　　It is reported that since the beginning of this year, many overseas buyers have successively placed orders in Yiwu to purchase flags, whistles, horns, hand beaters and other products of various countries through online and offline methods, and the World Cup products continue to sell well.

"According to the estimation of Yiwu Sporting Goods Association this year, Zhejiang Yiwu manufacturing accounts for almost 70% of the market share of the entire World Cup peripheral commodities." Xu Yan revealed that the Yiwu factory is now basically entering the final stage.

　　More than a month before the World Cup, Zhan Deliang, the relevant person in charge of Yiwu Sucheng Trading Co., Ltd., has already entered the stocking stage in advance, and the small studio is full of the flags of the top 32 teams.

He said that from current sales, England, Brazil and Argentina are likely to be the biggest hits this year.

　　At the moment, before the World Cup begins, many orders from the store have already been delivered to buyers, and many of them also took the initiative to leave comments.

In Zhan Deliang's view, these positive reviews are the basis for the store's further sales in the World Cup.

Regarding the upcoming World Cup, he said, "Football is round, everything is possible. Whether it is the result of the game or the large sales volume of the store, it is like this."

　　Ma Xiang, the person in charge of the AliExpress World Cup, bluntly said that the World Cup will drive the World Cup economy and related categories to explode, and Chinese manufacturing can actually play its own value in every World Cup.

　　He introduced that in order to ensure the service experience of the "World Cup Special", AliExpress and Cainiao launched the "World Cup Special Line" logistics service, and the football and sports-related supplies stocked in Yiwu's preferred warehouse will enter the World Cup special line review area, and will enjoy exclusive logistics services.

　　For example, for the Spanish market, the goods in the stocking and preferred warehouse can quickly complete the operation in the warehouse through functions such as fast grouping and direct delivery, and board the charter plane at the corresponding port, which is expected to be 1 to 2 days faster than the merchant's self-delivery. , the fastest 7 days can be delivered to Spanish consumers.

　　In addition, when stocking commodities in other preferred warehouses, Yiwu preferred warehouses can also be stocked through intelligent sub-warehouse and inter-warehouse allocation capabilities.

And when Spanish consumers buy multiple products on the platform, such as small speakers, small flags and festival-related products, Cainiao's smart order integration technology can package these products into one package to complete the subsequent main line, destination country and end distribution. , and ultimately delivered to consumers.

Packages will be upgraded from the previous 30 to 50-day surface mail line to the air direct line.

　　In fact, due to the wide coverage of the World Cup commodity demand, in addition to football and sporting goods in the traditional sense, orders from 20 industries have been collected in a short period of time and have ushered in an outbreak.

　　"South Americans have an extraordinary enthusiasm for the World Cup. They like to party and share, especially some families with a single house, and they often invite friends and family to watch the game together." King Wang, general manager of the Chinese projector brand WEWATCH, said that the store opened In one year, 70% of the orders came from Brazil. For the multi-person outdoor scene of the World Cup, they also specially launched the World Cup commemorative model.

　　According to data from the AliExpress platform, since three months ago, the growth of Chinese projectors in the Brazilian market has begun to show, and sales have increased by 250% year-on-year in the past month.

In the last month, the sales of domestic "table football machines" also increased by 120% in the United Arab Emirates; "Bashi" watching football has also become a new consumption trend, and the sales of comfortable sofas in the Brazilian market increased by 1156% year-on-year , in the United Arab Emirates it increased by 800%.

　　The recent World Cup economic consumption trends announced by AliExpress show that products such as star cards, football uniforms, soccer balls, small flags, projectors, sofas and other products are very popular among overseas fans, and about 10 million Chinese-made products have been opened for the World Cup special games. "ready".

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