Fitness consumption has grown significantly, and local brands have risen rapidly
The development of the sports industry enters the fast lane
core reading
Fitness consumption has grown significantly, local brands have risen rapidly, and the sports industry has achieved rapid development in recent years.
Looking forward to the future, the sports industry will further integrate with related industries, and actively explore ways to guide people's healthy life, expand domestic demand, and stimulate consumption, so as to contribute to the realization of high-quality development.
In 2022, the sports service special exhibition area of China International Fair for Trade in Services has achieved a set of gratifying figures: more than 20,000 square meters of exhibition area, 353 enterprises and institutions participated in online and offline exhibitions, and the total contract amount of 12.717 billion yuan during the exhibition reached a record high.
Fitness consumption has grown significantly, local brands have risen rapidly, and the sports industry has achieved rapid development in recent years.
In 2018, China's sports industry achieved two key breakthroughs: the industrial added value exceeded one trillion yuan and the proportion of GDP exceeded 1%.
During the "14th Five-Year Plan" period, the development of China's sports industry has entered a critical stage.
In the next step, the sports industry will seize the opportunity to further integrate into the new development pattern and achieve high-quality development.
Encourage public participation and stimulate consumption vitality
In 2014, the State Council issued the "Several Opinions on Accelerating the Development of the Sports Industry and Promoting Sports Consumption", which elevated national fitness to a national strategy and injected new momentum into the development of the sports industry.
Represented by the marathon, in the past 10 years, domestic related events have developed rapidly.
According to the statistics of the Chinese Athletics Association, marathon-related events grew rapidly during the "13th Five-Year Plan" period, with the number of events reaching 1,828 in 2019, an increase of about 46 times compared to 2013.
Not only marathons, but also a number of popular sports industry plans have been introduced, encouraging social forces to organize competitions and the public's in-depth participation to complement each other, and promote the in-depth development of the fitness and leisure industry.
With the growing popularity of the concept of national fitness, purchasing sports equipment, participating in sports training, experiencing fashionable sports, watching sports competitions, and renting sports venues have become new hotspots for sports consumption.
According to the data released by the Sports Economics Department of the General Administration of Sports of the People's Republic of China, from 2015 to 2019, the total scale of sports, fitness and leisure activities in my country increased from 27.69 billion yuan to 179.66 billion yuan, an increase of 548.83%.
The preparation and holding of the Beijing Winter Olympics has driven the rapid development of the ice and snow economy.
According to Peng Weiyong, deputy director of the Sports Economics Department of the General Administration of Sports of the People's Republic of China, in the 2021-2022 snow season, the number of domestic participants in ice and snow tourism reached 312 million, and the tourism revenue reached 390 billion yuan, an increase of 44.4% compared with the 2016-2017 snow season.
The development of the ice and snow industry has also become an important support for the promotion and popularization of ice and snow sports.
Build local brands and expand market players
Benefiting from the warming of national fitness and the drive of relevant industrial policies, my country's local sports brands have made concerted efforts in product technology innovation, sales channel reform, and expansion of brand international influence.
During the "Thirteenth Five-Year Plan" period, the main body of China's sports industry market continued to grow. At the end of 2019, the number of legal entities in the sports industry reached 289,000, an increase of 1.5 times compared with 2015.
Not long ago, Anta and many other local sports brands released their transcripts for the first half of 2022, showing steady growth in key indicators such as revenue, gross profit, and operating profit.
Among them, Anta's revenue in the first half of the year was 25.965 billion yuan, a year-on-year increase of 13.8%.
After the Beijing Winter Olympics, domestic ice and snow equipment manufacturing entered the fast lane of development.
In recent years, Heilongjiang, Jilin, Liaoning and other places have successively proposed the construction of ice and snow equipment manufacturing industrial parks to increase investment in the ice and snow equipment market.
In recent years, China's sports manufacturing industry has actively created local brands, with products of excellent quality, novel designs and higher cost performance, which are sought after by young people.
Hebei Zhangjiakou Jingxi Sports Equipment Co., Ltd. was established in 2018 and put into production in 2019. It mainly produces snowboards, alpine sleds, cross-country sleds and bindings, etc. The sales volume maintains an annual growth rate of 15% to 20%.
Luo Jie, secretary-general of the China Sporting Goods Industry Federation, said that on the whole, under the combined effect of fitness habits, consumer psychology, sports culture and other factors, the consumption habits and consumption scenarios of domestic consumers are changing.
Guide healthy life and provide motivation for development
In the past 10 years, China's sports industry has grown rapidly, and its industrial structure has been continuously optimized. It has basically formed a sports industry system driven by competition performance, fitness and leisure, and coordinated development of stadium services, sports training, sports manufacturing, and sports media.
Nowadays, outdoor sports such as mountaineering, cycling, and Frisbee are booming, and traditional fitness programs such as football, basketball, badminton, and swimming continue to gain popularity. The sports consumption mode of Chinese residents is gradually changing from physical consumption to participation and viewing consumption. People's sports life is also expanding towards multiple levels and diversification.
The sports industry plays a significant role in enhancing the awareness of national sports participation and promoting the advancement of the health threshold. The rapid development of the sports industry has provided a strong impetus for the implementation of the Healthy China strategy.
During the "Thirteenth Five-Year Plan" period, sports and fitness, rehabilitation and other institutions have increased rapidly. Hangzhou, Zhejiang, Yangzhou, Changzhou and other places have opened sports health or sports rehabilitation hospitals. progress.
During the "13th Five-Year Plan" period, the sports industry has many bright spots in the field of targeted poverty alleviation and rural revitalization.
Mashan County, Nanning City, Guangxi Zhuang Autonomous Region utilizes natural resources to develop rock climbing sports routes, actively introduces outdoor events such as bicycles, and forms an industrial chain in the form of "sports + tourism".
The sports industry has actively connected with the coordinated development of regions, and has made useful attempts in terms of systems and mechanisms, flow of factors, and cross-regional cooperation.
The Beijing-Zhangjiakou high-speed railway was completed and opened to traffic, and the drive from Beijing to Zhangjiakou was shortened from more than 3 hours to 50 minutes, and Zhangjiakou was integrated into the capital's "1-hour traffic circle".
Sichuan Province and Chongqing Municipality have clearly proposed to jointly build a platform for the integration and development of sports public services, and promote regional coordinated development by cooperating in hosting competitions and jointly building sports industry demonstration zones.
Looking forward to the future, as the overall level of the industry scale is greatly improved, the development environment continues to improve, and the market potential continues to be released, the sports industry will be further integrated with related industries, and active exploration will be carried out in guiding people's healthy life, expanding domestic demand, and stimulating consumption. Contribute to the achievement of high-quality development.
Our reporter Fan Jiayuan
"People's Daily" (14th edition, October 27, 2022)