Nissan Senior Vice President: More electric vehicles will be introduced to the Chinese market

【Multinational Enterprises in China】

Editor's note:

　　Walk into a multinational enterprise in China, and listen to the CEO of the foreign enterprise talk about "opportunities for Chinese-style modernization" and explain "the way of economic globalization".

　　China News Service, October 26th,

　　Ge Cheng from China-Singapore Finance

　　"At present, China is not only the world's largest auto market, but also an indispensable and important territory for Nissan in the world." Shohei Yamazaki, senior vice president of Nissan and chairman of Nissan (China) Investment Co., Ltd., recently accepted This was emphasized in an exclusive interview with New Finance.

　　He said that China has the world's largest consumer group who are keen on advanced technology. They continue to inspire and promote the entire auto industry and manufacturers to provide the most advanced innovative technologies and best services. Nissan will introduce more electric drives into the Chinese market. Models, and accelerate the business development of electric drive, autonomous driving, intelligent interconnection and shared travel in the Chinese market.

The interview transcript is as follows:

Zhongxin Finance and Economics: Nissan entered the Chinese market for the first time in the 1970s, and in 2003, it cooperated with Chinese companies to establish a joint venture, and its development entered the fast lane.

In the years since it entered the Chinese market, how has Nissan achieved common growth with the Chinese market?

Yamazaki Shohei:

In 1973, Nissan Motor Duke (CEDRIC) entered the Chinese market for the first time, making Nissan one of the first foreign auto brands to enter the Chinese market

Over the past 50 years, Nissan has grown together with the Chinese market and has witnessed, participated in, and promoted the development and transformation of the Chinese auto market, adhering to the concept of "in China, for China".

　　In 2003, Nissan and Dongfeng Group jointly established Nissan's first and only joint venture in China, Dongfeng Motor Co., Ltd.

After years of development, a complete ecosystem of design, research, development, procurement, production, sales, marketing, after-sales service, and travel services has been established in the field of passenger vehicles and commercial vehicles.

　　In 2021, facing multiple pressures such as domestic and foreign epidemics, shortages of parts and chips, including imported cars, passenger cars and light commercial vehicles, Nissan's sales in China will exceed 1.38 million units, and the sales volume has exceeded one million for seven consecutive years. tower.

　　Through Nissan (China) parts export business, Nissan actively promotes the development of China's parts industry and automobile manufacturing industry in China.

In the past 16 years, Nissan (China) Parts Export Division has been purchasing a large number of auto parts in China and exported to 45 Nissan and Renault factories in 19 countries and regions, with a cumulative export value of more than 2 trillion yen. The cumulative export exceeds 200,000 containers.

Zhongxin Finance: At present, China's auto market is at the crossroads of the transformation of electrification, networking, intelligence and sharing.

Against this background, how will Nissan respond to the changes in the auto industry?

Yamazaki Shohei:

Under the guidance of the "Corporate Transformation Plan" and "Nissan Ambition 2030" (Nissan Ambition 2030), Nissan will make use of its own experience and advantages, combined with China's policies and regulations, market environment and user needs, to promote electric drive innovations in technologies such as automation, autonomous driving, intelligent connectivity and mobility services.

　　In terms of electric drive, pure electric technology and Nissan e-POWER technology together constitute the cornerstone of Nissan's electric drive strategy.

In the Chinese market, Nissan has launched a number of pure electric models.

　　In terms of autonomous driving, a number of Nissan models sold in China are equipped with an assisted driving system, Nissan ProPILOT technology.

According to the "Nissan Vision 2030", Nissan will further develop autonomous driving technology, and plans to install the next-generation lidar system (LIDAR) on all new models by fiscal year 2030.

　　In terms of intelligent connectivity, by 2024, Nissan will be equipped with Nissan Connect on more than 90% of Nissan brand models, enabling drivers and passengers to seamlessly connect to the world of network information.

　　Mobility services are also an important part of Nissan's long-term strategy in China.

Nissan has signed a memorandum of understanding on strategic cooperation with the Suzhou Municipal Government to establish a Nissan Travel Service Co., Ltd. in Suzhou City and carry out a mobile travel pilot service in the high-speed rail new city.

In the near future, we will work with partners to promote commercialization.

Zhongxin Finance: In 2021, Nissan's sales in China will be 1,381,400 units, a year-on-year decrease of 5.2%.

What was the main reason for the decline in Nissan's sales in China last year?

How will Nissan adjust its strategy to bring sales in the Chinese market back to the growth range?

Yamazaki Shohei:

In 2021, Nissan, like other car companies, faces many external headwinds.

Our market performance is affected by many factors such as the epidemic, rising raw material prices, and chip shortages.

This year, with the launch of several new models, Nissan is looking forward to a sustained recovery for the rest of the year.

　　Nissan will pay close attention to changes in industry demand, and

.

In the future, it will continue to launch new models to meet the needs of Chinese consumers.

And continue to improve the quality of sales, to achieve sustained growth in performance.

Zhongxin Finance and Economics: Recently, a number of multinational auto companies have proposed plans to continue to invest in China. Some auto companies have announced that the investment scale has exceeded 10 billion yuan.

Does Nissan have a similar capital increase plan?

In your opinion, why is the Chinese market able to attract multinational auto companies to continue investing?

Yamazaki Shohei:

China is one of Nissan's core markets. Nissan will continue to pay attention to and deeply cultivate the Chinese market, further promote the development of Chinese business, and contribute to the sustainable development of Chinese society and the auto industry.

　　China's sustained and stable development environment, open, inclusive and diversified business environment, as well as growing market demand, have made China a hot spot for global investment.

At present, China is not only the world's largest auto market, but also at the forefront of the world's future mobility development.

At the same time, China has the world's largest consumer group keen on advanced technology, and they continue to inspire and promote the entire automotive industry and manufacturers to provide the most advanced innovative technology and the best service.

(Finish)