"Tokyu Hands", which sells daily miscellaneous goods, changed the name of the store to "Hands" from the 26th due to the change of the parent company due to the acquisition.
Along with the name change, the hand-shaped logo mark that has been used for 46 years has also been changed, and the design has been renewed with a single stroke of the kanji character "te".
Store signs and packaging materials such as paper bags will be gradually replaced by March next year.
Tokyu Hands' performance has been sluggish due to fierce competition with online shopping and the impact of the new corona, and in March, Cainz, which operates a home center, acquired all shares from parent company Tokyu Fudosan Holdings and made it a subsidiary. .
At a press conference held in Tokyo on the 26th, Cainz president Masayuki Takaie, who became the chairman of Hands, said, "By combining the strengths of store employees' deep knowledge and customer service with digital technology, we will be half a step ahead of the rest of the world. I would like to realize the value that shows signs of