Chinanews.com, Hangzhou, October 22. Question: Zhejiang Cultural Tourism Observation: "Bad-style tourism", what does it reflect?

　　Reporter Wang Titu

　　After the National Day holiday, the term "rotten tourism" came into the public eye.

　　"Staying in a daze in a hotel", "playing with a mobile phone in a homestay", "no strategy, leisurely wandering in a small town on the 18th line" has become a true portrayal of most people's vacations. The "laying in a different place" and "playing with a mobile phone in a different place" were sneered before. Rotten tourism", this year's National Day holiday is really fragrant.

　　It is completely different from the previous way of travel: not to join in the fun, not to go to popular cities and Internet celebrity check-in places, the public prefers to choose an unknown destination for vacation, stay in a hotel, and eat takeaway, which is both quiet and leisurely.

As a result, some unpopular cities have entered the public eye.

　　Avoiding the crowds, "swing tours" open up another form of leisure.

　　For the emergence of this phenomenon, some commentators believe that it reflects the change in the "taste" of young people's tourism, and there are even interpretations that this is a change in the "track" of tourism, which heralds a major change in the tourism industry.

　　In fact, some tourists go to non-popular tourist cities to check in, and this phenomenon has already existed.

This is due to the continuous improvement of the infrastructure of small cities.

For example, many small cities have opened high-speed railways and even airports, and the hotel conditions are not inferior to popular tourist cities, and the cost performance is better.

On the other hand, thanks to the development of the Internet, many people will share travel pictures and texts on social platforms, and some niche scenic spots with good cost performance can be paid attention to and "plant grass", and then have the opportunity to attract some tourists to check in offline.

　　The reporter went to Mogan Mountain in Huzhou to interview this year. In Yu Village at the foot of Mogan Mountain, there are many cafes in a village. The locals revealed that many young people come to Mogan Mountain for "swinging tourism" and do not choose to check in the scenic spots. , but stay comfortably for two days in a homestay with an accent at the foot of the mountain, and then go to the village to drink coffee and chat when you have time.

In Yu Village at the foot of Mogan Mountain, plane trees can be seen everywhere on both sides of the road.

Photo courtesy of Deqing County Culture, Radio, Television, Tourism and Sports Bureau

　　In fact, to a certain extent, "rotten tourism" is the vote of young people on the current mainstream tourism products with their feet.

　　Many popular tourist attractions are crowded with people during the holidays, the experience is poor, and the cost-effectiveness of consumption is also very poor.

Under detailed analysis, these niche cities of "rotten tourism" have many similarities. For example, tourism resources have not been over-exploited and commercialized, and they still retain a strong local style and characteristics, which not only allows tourists to Experience the authentic local customs, and also win the favor of everyone with its unique tourism resources.

　　This phenomenon has also brought new inspiration to tourism management. To attract tourists, they can no longer rely on inherent resources to eat mountains and empty mountains, or use stereotyped popular attractions to obtain passenger flow, but rely on unique local culture, living atmosphere, and humanistic atmosphere to retain tourists.

Furthermore, if a city wants to develop the tourism economy, it cannot separate the scenic spots from the daily life of local residents.

(Finish)