(Overseas Chinese and CIIE for the past five years) Lu Chengquan: "ACZC" participated in the CIIE for five consecutive years and seized new opportunities

　　Editor's note: The 5th China International Import Expo is about to open in Shanghai.

In the past five years, the success of the CIIE cannot be separated from the support and contributions of the vast number of overseas Chinese.

They either seized the opportunity, actively participated in the exhibition, or made connections across borders and promoted the Expo, which effectively conveyed China's determination and confidence in deepening reform and opening up.

Under the guidance of the All-China Federation of Returned Overseas Chinese, the Shanghai Federation of Returned Overseas Chinese and the Shanghai Branch of China News Agency launched a specially planned series of reports on "Overseas Chinese and the Expo in the Past Five Years", telling the wonderful stories of overseas Chinese who have helped the CIIE in the past five years.

　　China News Service, Shanghai, October 22nd (Reporter Fan Yubin) "The China Federation of Trade Unions 'never absent' from the CIIE. I believe that the CIIE will have a huge impact on Malaysian companies entering the international market and promoting economic recovery." The 5th China International The Import Expo (hereinafter referred to as the "CIIE") is about to open, said Lu Chengquan, president of the Malaysian Chinese Chamber of Commerce (hereinafter referred to as the "China Chamber of Commerce") in an exclusive interview with Chinanews.com recently.

　　Lu Chengquan recalled that at the first CIIE in 2018, ACCCIM led a delegation of 186 companies and exhibitors to explore China's huge market and potential opportunities.

"I am deeply impressed by the huge gains from participating in the CIIE. Those who have been to the CIIE in person feel that the CIIE is full of business opportunities and are amazed!"

　　"As the world's first import-themed national-level exhibition, the CIIE is an important symbol of China's high-level opening up in the new era." In Lu Chengquan's view, participating in the CIIE can not only promote one's own enterprise, but also connect with China Buyers have also seen that China has a strong strength to hold international events, and feel the improvement of Chinese consumers in terms of living standards and consumer demand, thereby enhancing their confidence in the Chinese market.

Lu Chengquan, President of the Malaysian Chinese Chamber of Commerce and Industry.

Photo courtesy of the interviewee

　　ACCCIM has participated in the exhibition for five consecutive years, and has never stopped due to the epidemic. The CIIE has become the annual key project of ACCCIM.

People take food as their priority, and the ACCCIM is optimistic about the development prospects of food in Malaysia. Every year, the CIIE sets up the ACCCIM Pavilion in the food and agricultural products exhibition area.

This year, there will be a total of 17 booths in the General Pavilion, including exhibitors for five consecutive years and exhibitors for the first time. They will exhibit Malaysian specialty products such as bird's nest, biscuits, candy, and mineral water.

"We expect companies to make good use of the platform of the CIIE to showcase goods and services to China and the world, and seize new opportunities," said Lu Chengquan.

　　In the past five years, the CIIE has become better and better, attracting global attention.

In Lu Chengquan's view, China promotes the diversification of production chains and supply chains, while Malaysia has unique geographical and resource advantages, and is one of the most favorable countries in ASEAN to establish or expand the procurement, sales or business operations of enterprises. Great investment location.

　　He said that China is the most potential consumer market in the world. If more Malaysian companies can interact with the Chinese market through the platform of the CIIE, it will effectively boost the innovation capabilities of Malaysian companies, thereby promoting the economic recovery of Malaysia.

　　Lu Chengquan said that the Malaysian business community is paying more and more attention to and full of confidence in the Chinese market, and more and more member businesses hope to follow the pace of ACCCIM and participate in exhibitions in China, so as to broaden their horizons and seize new opportunities to expand the market in a timely manner. .

The Central Pavilion (Malaysia) of the 2nd China International Import Expo opened.

Photo courtesy of the interviewee

　　"Everyone agrees that the CIIE is an excellent gateway to explore the Chinese market. China's vast domestic demand market will continue to stimulate a steady stream of innovation potential." Lu Chengquan said that the CIIE is an important stage for China to implement the new dual-cycle development pattern. , and gradually demonstrate its role in promoting international procurement and investment.

For Malaysian companies, it is not only an excellent opportunity to learn and communicate with international leading companies at close range, but also an important platform to explore the Chinese market.

　　CCS is the joint head office of the Chinese Chamber of Commerce in Malaysia. It was established in 1921 and has a total of more than 100,000 members.

In all previous CIIEs, China Federation of Trade Unions (CAC) and exhibitors have cooperated with each other to achieve a win-win situation.

　　Lu Chengquan said that the ACCCIM has been actively playing the role of "threading the needle" and helping Malaysian enterprises to further open up the market and expand cooperation with Chinese enterprises by participating in various exhibitions, co-organized enterprise matchmaking meetings, business delegations, forums, etc.

In addition, he also called for attention to youth participation in the expo.

"They are the link to maintain the relationship between the next generation of the two countries, and it is necessary to strengthen interaction to build closer ties and continue the friendship between Malaysia and China."

　　It is reported that as one of the important supporting on-site activities of the 5th China International Import Expo, "Overseas Chinese Connecting Five Continents Shanghai Shanghai Expo"-2022 Overseas Chinese and Chinese Market Summit Forum will be held at the National Exhibition and Convention Center (Shanghai) on November 7. .

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