What are the food trends of 2023?

• The International Food Show was held from October 15 to 19 in Villepinte, near Paris.

• It brought together agri-food players from around the world on the theme of ecological transition and changing consumer eating habits.

• 20 Minutes

  went there, and unearthed the major food trends of tomorrow.

What will we find on our plates tomorrow?

How to combine "feeding" with "ecological transition"?

And “quality” with “accessibility”?

At a time when the inflationary context is straining the wallets of the French, the International Food Show (SIAL) has just closed its doors in the Paris region.

A high mass where the actors of the food industry tried to meet the new needs of consumers, while sparing their health and that of the planet.

What will consumers buy - and eat - in the coming months?

What will we see on supermarket shelves or online?

has unearthed four major trends for you.

Plant substitutes

We know them, we buy them, we already adhere to them.

By wanting to vary your diet or because you said goodbye to meat.

And because 41% of people surveyed by the latest Kantar Insights Food 360 study say they feel guilty about their meat consumption when thinking about animal suffering.

The range of plant substitutes is expanding and was highlighted during the Show, in particular via French brands.

Among them, Dévore Food, which offers organic* vegetable flesh, in nuggets or aiguillettes, (for 1.2 kg, count 25 euros for the first and 23 euros for the second).

The land is represented, the sea too.

Isauki will soon be offering calamari (fried) and vegetable shrimp.

Algae from Zalg, a Breton start-up, are very “real”.

Sold in cubes and frozen, they are eaten pan-fried.

A plant much "more sustainable than soy", according to the brand, since it would take 900 liters of fresh water to grow a kilo of soy, against 0 for seaweed.

And if you are less adventurous, how about cauliflower tagliatelle from the Italian de Angelis?

Be patient, they are not yet available for sale.

Cakes, pancakes, cookies… The essential ingredients for these recipes have also found their vegetable twin.

In particular the flours and express preparations with vegetables from the French brand GreendOz'.

The goal of the start-up is to promote “local cultures and biodiversity” by using “ugly vegetables”.

GreendOz' flours are at 5.50 euros each, made from legumes (chickpeas, lentils, split peas and lupins) and cereals (rice, corn).

Express preparations are based on carrots, squash, beets or even spinach, and cost between 3.95 and 5.20 euros.

After the flour, you need… the eggs.

Yumgo products, an alternative, are made from vegetable proteins.

There are three kinds, in liquid form: an equivalent of egg yolk, egg white, and both together.

You still have to be able to buy it: the pack of 6 one-liter bottles is 72 euros.

Fruity snacks for children

It's snack time for your toddlers, and you're tired of giving them cakes that are too sweet.

Without forgetting that your latest “can't take any more compotes”.

What to do ?

SIAL has received many brands offering fruity products that could hit the mark with children.

The snacks of the French brand Graam contain more than 60% fruit (and vegetables) and remain delicious (10 sachets of 20 g are around 15 euros).

For confectionery, Bob Snail fruit rolls are an alternative.

The Ukrainian brand claims to use 100% natural ingredients that contain no added sugar, preservatives, dyes and gluten.

Count around 8 euros for a box of 60 g.

Still in the confectionery section, the French start-up Tiny Birds also offers 100% natural candies with organic fruit.

The 40 g sachet is 2.90 euros.

However, if you decide to reconcile your youngest with compote, you could win your battle with fruit puree sticks without added sugar from Frutrip, a Korean brand.

Even if the Turkish Nilky's hazelnut chocolate vegetable milk has a better chance of winning.

(The 10 sachets of fruit purée, 25 g each, are worth around 11 euros; the 6 bricks of 180 ml of vegetable milk are at 2.75 euros).

Take care of yourself and your health

To the statement "I prefer food products and ingredients that stimulate my immune defences", 48% of French people answered that they agreed, again according to the Kantar Insight Food 360 study. agribusiness have understood this.

For example, the Italian brand Fiorentini offers a range of super-protein snacks (cakes, crisps, etc.).

This is also its name, “Super Protein”.

If you have a bigger peck, the chocolate bars (or not) suitable for athletes from BiteMe Nutrition will try to satisfy your hunger and your body.

They are vegan, without additives, without added sugars, organic, based on vegetable proteins and facilitate digestion.

The 24 bars of 40 g are around fifty euros.

For more indulgence, the Spanish brand Proasis offers ice cream rich in whey protein, chocolate, vanilla and mango flavor.

And did you know that you can ingest collagen, this protein that improves elasticity and tissue regeneration?

The South Korean brand Rawga markets vegetable collagen powder, derived from hibiscus.

It has “a high antioxidant content and a high adsorption rate,” she says.

Once you find a baby skin, you can give a Wawaah brick to the little ones.

A fruity brick, of course.

The drinks of the Belgian brand Wawaah Water promise a supply of vitamins C, B12 and B5 and contain no sugar, calories or preservatives.

The pack of 10 bricks of 200 ml is at 8.90 euros.

The drinks of tomorrow

Several new features should be noted.

First, the "no/low alcohol" Made in France was in the spotlight, the manufacturers betting on beverages strong in taste, powerful, but without a lick of alcohol.

This is particularly the case with Shogga products, which sells a spirit (15.90 to 29.90 euros depending on the capacity of the bottle) "without the intoxication", she explains.

In other words, without alcohol molecules.

It consists of ginger concentrate, turmeric, kampot pepper, lemon, cane sugar, herbs and spices, and will fit into your cocktails, for example.

If you are lazy, you can opt directly for the non-alcoholic cocktails from Ousia.

There are the classics, like gin and tonic or spritz, and new flavors with Rumcito or Greenspirit.

The pack of 12 bottles of 27.5 liters is 42 euros.

And if you want to toast to the bubbles, French sparkling drinks from Alavie Drink or Rendez-Vous can be an option.

The first at 40.30 euros, the other around 5 euros.

Another idea: if you are used to putting olives on toothpicks as an aperitif, why not put some in your drink?

This is the proposal of the Spanish brand Oliba Green Beer, which offers two kinds of beers made from varieties of Pyrenean olives, for prices varying between 15.25 and 20.09 euros.

Its taste will surprise you, its green dress too.

If you prefer it sparkling, the British brand Nix & Kix markets fruity, vegan, low-calorie soft drinks with no added sugar, at 1.25 euros per 250 ml can.

Finally,

spotted an eco-friendly alternative to soft drinks.

The French brand BUBBLE it!

markets powdered preparations to put in water to create your own sparkling water (5.50 euros per bottle).

Say goodbye to plastic bottles and aluminum CO2 cartridges.

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* Almost all of the products listed in this article are on sale on the websites of the brands mentioned, and the majority of them have points of sale across France, also listed on their websites.

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