The European prices of Chinese cars are higher than those in China for these reasons

　　After a lapse of four years, the Paris Motor Show is back again.

As one of the world's largest international auto shows, this year's Paris Auto Show was relatively deserted.

This is mainly due to the collective absence of European car giants such as Volkswagen, BMW and Audi.

However, the new phenomenon of this year's Paris Auto Show is that many Chinese independent car companies shine at the auto show.

　　At the Paris Auto Show being held, the local French brands Renault, Peugeot, Jeep, DS, etc., as the "host", brought a variety of new energy vehicles to the public.

Chinese car companies Great Wall Motor, BYD, Leapmotor, and Seris also brought a variety of new energy vehicles.

Among them, new energy products such as Wei Mocha PHEV (Coffee 01), Latte PHEV (Coffee 02) and ORA FUNKY CAT under Great Wall Motors were unveiled at the auto show.

BYD Han (HAN), Tang (TANG), Yuan PLUS (ATTO 3) and SEAL (SEAL) landed at the Paris Motor Show.

Seris has unveiled two models, including Seris iX3 and Seris SF5. The former is positioned as a compact SUV, offering pure electric models and extended-range hybrid models, while the latter is positioned as a mid-size SUV with extended-range hybrid models. power.

Judging from the live video and pictures of the auto show, the audience of Chinese new energy vehicles has obviously surpassed many local European brands.

　　It is worth noting that the prices of models released by independent car companies in Europe are generally higher than those in the domestic market.

According to the price announced by BYD at the end of September, the pre-sale price of Yuan PLUS in Germany is 38,000 euros, and the pre-sale price of the Han and Tang models in Germany is 72,000 euros (about 500,000 yuan). The price is doubled.

The prices of the Han and Tang models are even higher than the prices of luxury traditional fuel vehicles such as the Mercedes-Benz GLC and E-Class.

Among them, the new-generation Mercedes-Benz GLC starts at 57,000 euros in Germany.

　　The price of Mocha PHEV (Coffee 01) under Wei brand in Europe is 55,900-59,900 euros (about 390,000-420,000 yuan), which is also higher than the domestic market.

At the NIO Berlin 2022 event held in Germany not long ago, NIO announced that ET7, EL7 and ET5 will be available for subscription in subscription mode, starting from 999 euros for a monthly subscription, which is comparable to luxury brands such as Porsche.

Li Bin, chairman of Weilai Automobile, said: "Our prices are as reasonable as Mercedes-Benz and Porsche, and we need to return the product to the essence of price. We are all-inclusive at one price, others are just pure car prices, and many prices are still It needs to be calculated differently.”

　　The price of autonomous car companies in the European market is higher than that in the domestic market. On the one hand, it is because car exports include freight, tariffs and other costs in addition to the vehicle itself; In order to establish a brand image.

"In addition to the vehicle itself, the cost of exporting a new energy vehicle also includes tariffs and freight. Among them, the cost of freight is relatively high." Zhang Feng (pseudonym), an executive of an autonomous car company, told reporters that the freight has been increasing after the epidemic. In general, the cost of freight in the whole batch of vehicles has been as high as nearly 30%.

Apportioned to each vehicle, freight accounts for 10% of the overall export cost.

　　The enthusiasm of autonomous carmakers for the Paris Motor Show is due to the surge in demand for electric vehicles in Europe.

From 2019 to 2021, the sales of new energy vehicles in Europe rose from 564,000 to 2,263,400, which brought huge market opportunities to Chinese car companies.

Data from the China Passenger Car Association shows that in the first eight months of this year, Chinese automakers exported 193,000 vehicles to Europe, more than the whole of last year.

　　At present, many Chinese car companies have released European strategies. BYD plans to enter more than 10 European countries by the end of this year. NIO will take the lead in launching business in four EU countries, and plans to build hundreds of swap stations in Europe by 2025. .

“Europe is one of Great Wall Motor’s most important overseas markets, and the Paris Motor Show is the best opportunity for Great Wall Motor to showcase Great Wall Motor’s brands and products to the European market. Great Wall Motor is studying the entire life cycle of carbon emissions in the automotive industry, and by 2025, will More than 50 new energy products have been launched." Meng Xiangjun, President of Great Wall Motor Europe, said at the Paris Auto Show that the current target markets for Mocha PHEV (Coffee 01) are Germany, Sweden, and Israel, and from 2022 to 2023 will focus on Germany, Austria, etc. , as well as the sales layout in Spain and other countries.

According to the plan, from 2023 to 2024, the Latte PHEV (Coffee 02) will be officially launched in the European market, and at the same time, it will be deployed in French-speaking markets, such as France and Belgium, so as to expand to the entire European market.

　　However, autonomous car companies still face profitability problems when entering the European market.

An executive of an independent car company told reporters that if the brand, channels and service capabilities are fully built locally, the annual sales of 100,000 vehicles is a profit threshold, and currently there are not many companies in China that can achieve this goal.