On October 18, it was the best time to pick Xiamaling apples, and ripe red Fuji apples hung on the branches.
Taikang Yicai cooperated with Taikang canteen to carry out a special live broadcast event, relying on Taikang's internal platform to form a linkage promotion model of offline tasting + online sales, which successfully attracted the attention and orders of many Taikang people.
Fruit farmers are busy picking, sorting, and packing, and their faces are filled with joy of harvest.
Three years ago, fruit farmers in Xiamaling Village, Mentougou District, Beijing were still worried about the sales of apples.
It is understood that the fruitful fertile soil of Xiamaling Village cannot retain young people. It is a low-income village and a hollow village. More than one-third of the villagers are low-income groups, and the elderly and the disabled account for a high proportion.
For decades, the villagers have relied on the advantages of the natural water source of the Yongding River to vigorously develop the fruit planting industry.
Since 2014, relying on the unique natural conditions, Xiamaling Village has opened up 125 acres of land to start planting red Fuji apples with the concept of green and healthy.
Pruning, pollinating, bagging, unpacking, picking, etc., under the careful care of the villagers, 17,000 small saplings produced sweet, crisp and juicy apples.
However, for the villagers who are generally around 60 years old, how to promote and sell the Xiamaling apples has become the most troublesome problem.
"Special thanks to Taikang for its continuous assistance to us, expanding the sales of apples to the whole country, realizing the increase of industrial income, and solving the big problem in the village!" Talking about the effective increase in the sales of Xiamaling apples in the past two years, the secretary of the village party branch Du Fujunlian Praise Taikang's strong support.
According to reports, in 2020, Taikang Yicai Public Welfare Foundation learned about the situation of Xiamaling Village, promoted the launch of the "Yicai Agricultural Assistance" public welfare project, linked Taikang Insurance Group and various subsidiaries to drive apple sales in Ximaling Village, and helped sales accumulatively More than 300,000 yuan of apples from Xiamaling helped to revitalize local villages.
At the same time, it also organized and carried out condolences and party building activities for the elderly, and funded the completion of the "Yicai Health Space" equipped with nursing beds, electronic sphygmomanometers, wheelchairs, oxygen generators and other aids and health management equipment for the elderly. health care for the elderly.
Since then, Xiamaling Village has become Taikang's base for helping farmers, helping the elderly and party building activities, driving the loving forces of Taikang's ecosystem to continue to pay attention to Xiamaling Village, helping villagers solve their living problems and enjoy a healthier and happier life.