People take food as their heaven, and food safety is related to every diners, and it is also the cornerstone of the development of the entire catering industry.
For a long time, the issue of food safety has been the sword of Damocles hanging over the heads of catering companies. Many businesses have kept a secret on the issue of food safety, but Hometown Chicken has done the opposite.
Based on the principle of sincere communication with consumers, Laoxiangji never evades any problems encountered. For 18 consecutive months, it has actively released self-inspection and self-correction work reports, including restaurant self-inspection and self-correction articles, customer complaints articles, mysterious customer experience articles, etc. , insisting on "self-exposing family ugliness" to force stores to improve quality and service.
The pursuit of perfection is behind the insistence on "self-defeating"
It is difficult to avoid problems in the catering industry. In many cases, the attitude of enterprises to face problems is to cover up and deal with them coldly.
On the other hand, the fellow chickens "exposed their own ugliness" and took the initiative to expose their own problems. Netizens praised this attitude in succession.
Said that the move of fellow chicken is "different" in the industry, but the more such "heterogeneous", the better.
From May 2021 to the present, Laoxiangji has insisted on actively publishing self-examination and self-correction reports every month. 18 issues have been released so far, and they will continue to do so.
No gold is perfect, no one is perfect, in fact, the same is true of enterprises.
Laoxiangji has more than 1,000 stores across the country, receiving hundreds of thousands of customers on average every day. It is difficult to be foolproof.
Laoxiangji insists that "self-exposure" is the courage to face problems, admit their imperfections, and let consumers choose carefully.
Not only that, but also invited netizens to supervise the fellow chicken by drawing a lottery.
Food safety problems occur frequently. Laoxiangji took the initiative to make the restaurant food safety issues transparent and reduce the cost of public supervision. It is really putting itself in the perspective of customers to look at issues such as food safety and consumer experience.
Face the problem with a realistic attitude
For a long time, Laoxiang Chicken attaches great importance to food safety issues, and regards "clean and hygienic, quality assured" as its brand proposition.
With the development and growth of Laoxiang Chicken, Laoxiang Chicken currently has more than 1,000 fast food restaurants across the country, and the average daily number of visitors exceeds hundreds of thousands. Guided by problem-solving, proceeding from the reality, we will never shirk our positive actions, and we will not shy away from sensitive topics such as the expiration of ingredients. We dare to expose our shortcomings and actively accept the supervision and criticism of consumers.
We can also see that on the Wechat public platform and Weibo of Laoxiangji, points will be deducted if the drain basket is not cleaned, points will be deducted if rice bags and eggs are placed on the ground, and points will be deducted if the toilet partition window is deformed. The Hometown Chicken believes that food safety is no trivial matter and customer experience is no trivial matter.
It is through the high standards and strict requirements for these "little things" that consumers can enjoy a high-quality dining experience in stores across the country.
The three departments work together to ensure food safety
In addition to formulating detailed restaurant operation standard manuals, Laoxiangji also has three major departments (safety department, evaluation team, customer service department) to ensure food safety, and carry out daily work around source elimination, process supervision, and result traceability.
The Ministry of Safety builds a complete food safety industry chain with sufficient control from "farmland" to "table". The evaluation team evaluates the implementation of various management requirements issued by the headquarters every month, and defines the reward and punishment methods, and the evaluation results are directly It is linked with the restaurant assessment; the customer service department will contact the relevant departments to deal with it immediately according to customer feedback problems, return to customers regularly and irregularly, form opinions, and give feedback to various departments to continuously improve the overall service level of the restaurant.
A determination to pursue perfection, an attitude of seeking truth from facts, and a set of organizational models that strive for perfection have made Laoxiang Chicken a trusted fast food brand.
And fellow chicken also believes that the problem is not terrible, the important thing is the attitude towards the problem.
Only a company that never shy away from being open and transparent can make people feel sincere, a company that dares to face problems head-on is more reassuring, and a company that has the courage to turn inward is more hopeful.
We also expect that more catering companies will join in the self-examination and self-correction of the hometown chicken to jointly maintain food safety.