As more and more people cut back on entertainment spending due to record-breaking inflation in the United States and other countries, major video distribution services are increasingly introducing plans with cheaper membership fees instead of running ads.
Netflix, a major American video distribution company, announced on the 13th that it will introduce a new plan in which advertisements will flow when distributing movies and dramas in 12 countries around the world, including Japan, from November.
Ads are displayed on average for 4 to 5 minutes per hour of video delivery time.
It will be 790 yen including tax, which is 200 yen cheaper than the basic plan of 990 yen, which is the cheapest in Japan so far.
The video distribution market has continued to expand with the tailwind of "stay-at-home demand" due to the spread of the new coronavirus infection, but due to the impact of record inflation, more people are cutting back on entertainment spending. worldwide membership is on the decline.
In addition, "Disney +", which provides video distribution services, plans to start a cheap plan where advertisements will flow in the United States from December this year, and each company aims to connect users by introducing a simple membership fee. seen as a thing.